Golf Equipment

How has Louis Oosthuizen gained the full support of PING?

By: 2016. 02. 24.

A few days ago I wrote about the brave design of the latest Nike Golf polos. Unfortunately, I cannot say that PING is following Nike Golf's experimental attitude. However, recently, PING Apparel has added two new brand ambassadors for 2016,…

What is SkyCaddie’s response to the growing competition?

By: 2016. 02. 23.

I can see clear signs of intensifying competition in the golf rangefinder watches market. This is well illustrated by the recently launched SkyCaddie SW2 Watch. The new SkyCaddie watch comes with preloaded and ready-to-play with golf’s only fee-free,…

Why is hard to be the CEO of Srixon / Cleveland Golf USA?

By: 2016. 02. 22.

Once again, I can write about a new President & CEO of Srixon / Cleveland Golf / XXIO – U.S.A. This would not be a problem if between the two appointments would not be 7 months. The outgoing President…

What is like a carefree golf polo?

By: 2016. 02. 17.

Probably one of the most popular topics is social media is a demand for relaxed golf attire (for this phrase we can find 720,000 results in Google) and dress code. Some people demand it because the classic golf attire…

Why is Asian Tour partnership tempting for ECCO?

By: 2016. 02. 15.

While Asian Tour will resume negotiations with the European Tour over a proposed merger, they have just announced a partnership with ECCO Golf brand. Jesper Thuen, ECCO’s new Head of Golf, Asia, said, “We see the Asian Tour as…

Is technology becoming a new breed of sales assistant?

By: 2016. 02. 12.

There is indeed nothing new under the sun. Do you remember from 2010, TaylorMade's touch screen TVs (agency: Hello Design)? Now, Foremost Golf has just launched a new addition to its Elite Marketing Programme (EMP) with the launch of a…

How can Club Car support greenkeepers?

By: 2016. 02. 11.

It seems like Club Car is doing its best to become a thought leader in the golf industry. Once Michael Brenner (former VP of Marketing and Content Strategy at SAP) said in an article in Forbes that “thought…

How Matsuyama improved his performance on the Phoenix Open?

By: 2016. 02. 09.

Last year was the first year when I had the chance to write about the Japanese professional golfer, Hideki Matsuyama. Since then he has become the world's #12 (4 places higher than in 2015). After 2 years, Matsuyama…

What can bring golfers closer to the ground?

By: 2016. 02. 03.

Based on the success of their Fast Twist thread and receptacle technology, Softspikes has developed the Tour Lock Insert System. The new technology also features Softspikes’ new patent pending Cross System Protection (CSP). The system  utilizes an ultra-low receptacle profile…

Why does Nike Golf give a chance to Ryan Ruffels?

By: 2016. 01. 29.

Nike Golf has just announced the addition of Australian athlete Ryan Ruffels (he is just 17 years old) to their brand team. As part of the sponsorship deal, Ryan will receive not just golf equipment from Nike Golf,…

What happens when you have a supersized golf grip?

By: 2016. 01. 28.

Today, I have decided to 'move up' on the shaft of the putter to show you an interesting, supersized golf grip. I know that one of the drawbacks of a thicker golf grip is that the golfer will…

How does Titleist’s new multi-material technology bring surprises?

By: 2016. 01. 27.

It seems like this week I talk more about putters than as usual. The reason behind this that I found a couple of putters (e.g. Ping TR 1966 Anser putter) that are interesting from a technology point of…

What happens when Odyssey White Hot gets a dual layer?

By: 2016. 01. 27.

Do you remember when I wrote about the launch of  the Odyssey Works putter line in January 2015? It seems like Odyssey Golf reconsidered the usage of Fusion RX Insert & Metal-X roll pattern. This is how the new Odyssey White Hot RX putter…

What is the next step in wedge innovation?

By: 2016. 01. 26.

Titleist has just announced that by launching the new Titleist Vokey Design Spin Milled 6 wedges, they would like to establish a new performance standard. Therefore, during the development of the new Titleist Vokey Design Spin Milled 6 wedges…

Did you see the PING Anser putters’ reincarnation?

By: 2016. 01. 25.

Just like Wilson Staff (Wilson Staff 88002 putter) in 2014, now PING revives its successful Anser putter from 1966. The new TR 1966 Anser and Anser 2 arrive as PING is celebrating the iconic Anser model’s 50th birthday. In developing the…

What happens when a regular golf car is not enough?

By: 2016. 01. 25.

Last year, I had already talked about the importance of mobile connectivity in golf club operations (e.g. Powerscourt Golf Club, Las Colinas Golf Club) to improve the communication among employees, but also to help golfers to communicate better…

How long will Lee Westwood be able to help PING?

By: 2016. 01. 24.

PING was happy to announce early this week, the extended multi-year  sponsorship agreements with Lee Westwood (official world golf ranking: 51st), Andy Sullivan (became pro in 2011; Official world golf ranking: 37th) and Brandon Stone (became pro in 2013; Official world golf…

What is the little secret of the new Chrome Soft golf ball?

By: 2016. 01. 22.

A couple of weeks ago I heard about the new Callaway Chrome Soft golf ball that it will be a tough competitor for Titleist’s Pro V1x golf ball. It will be launched in two weeks (2/5/2016; Pricing: $39.99 per…

How Minjee Lee gained an ECCO Golf sponsorship?

By: 2016. 01. 21.

The Australian LPGA Tour player Minjee Lee had just finished her rookie year in December 2015. However, it was not an obstacle to gain a new sponsor, the ECCO Golf. She turned professional in 2014. At the age of 17,…

Is the Sony Open victory a living proof for Lamkin?

By: 2016. 01. 19.

This post could have been solely about the victory of Lamkin at the latest Sony Open, where Lamkin brand ambassador Brandt Snedeker (earned $626,400; was equipped with Lamkin Crossline grips) in the playoff lost out on Fabian Gomez. In…