If you are reading these lines then it means you also recognized the shape of a motorcyclist in the new PING Sigma G putter. PING today expanded its popular Sigma G series of putters with two new highly forgiving…
Do you remember when I reported about the cooperation between TaylorMade and Microsoft? At the beginning of the summer of 2015, Microsoft launched its Microsoft Golf Tile, a new version of its fitness band. Microsoft Golf Tile is not really a…
2 years ago I wrote about the first Titleist DT TruSoft golf balls. Now here is the new version. Since last Thursday the new Titleist DT TruSoft golf balls (MAP of $21.99 ($30 MSRP)). The Titleist golf ball…
Introduction to Part 3 This enquiry into the changing retail environment for golf equipment and apparel was stimulated by the decision last year by Nike and Adidas America to get out of the golf equipment business. What did…
Early this year, Callaway Golf has launched the Callaway Golf Great Big Bertha Epic golf club family. Now, they are launching its 2.0 version. Now, Callaway’s new GBB Epic Star line builds on that performance-profile by incorporating an ultra-premium,…
In 5 weeks, the new Titleist 718 irons will be available in golf shops worldwide beginning September 29, with fittings beginning September 1. Titleist says that the new Titleist 718 irons are about maximizing MOI and ball speed. What I…
Have you heard that TaylorMade is expanding its successful P700-series iron lineup with the addition of the P790 irons? I have to summarize in one sentence the essence of the new TaylorMade P790 irons it would be: a forged players'…
I got used to it that golf equipment manufacturers in this part of the golf season usually come up with limited edition golf club models. This is why interesting the announcement of Cleveland Golf. Cleveland Golf’s new woods and…
Do you enjoy the new line of Scotty Cameron Futura putters that was launched in March 2017? The new Scotty Cameron Futura 5.5M extends the popular Futura line with a model designed for players seeking a smaller mallet with additional…
In 1989, the designer of a new American golf course called Persimmon Ridge hit the ceremonial first tee shot at the grand opening. As the now-familiar sound of a metal driver hitting a ball rang across the teeing…
Between us, I don't really understand the concerns of the LPGA Tour regarding LPGA Tour players' attire. You might find extreme examples, but most of them are not sexist, but rather sporty and modern. If you select any…
In less than a week (officially launching July 24, 2017), Cleveland Golf will launch its new Smart Sole 3 S and C wedges. Both the Smart Sole 3 S (S = sand) and C (C = chipping) wedges feature a…
In these days, PING is launching their fastest and most forgiving driver to date and an iron that delivers tour-level distance and ball flight highlight the new PING G400 Series. I will try to summarize the innovations and new…
Introduction Nike started selling golf shoes in 1984, but golf was a minor component in Nike’s marketing juggernaut before Tiger Woods came aboard in 1996. By 2000, Nike was selling balls and clubs as well as apparel and…
I think it was September 2016 when the last time I talked about the Callaway Golf Steelhead XR golf club family. Now I can share with you the new Callaway Golf Steelhead XR Fairway Wood clubs (Pricing: $229; At…
Probably you have already heard about that Woburn Golf Club renewed its contract with Club Car. The golf club has signed an extension to its current contract with the Official Supplier of The European Tour until 2020. The extended lease…
Did you notice that Srixon has just launched text personalization for golf balls on its website? Srixon gives you the opportunity (see photo below) to design your new golf balls (e.g. monogram, special message etc.). These Srixon golf ball models…
If you remember, less than a year ago on September 2016, Scotty Cameron/Titleist launched the Cameron & Crown putters. One of the innovations or changes in the Cameron & Crown putters was that they are crafted at 33 inches and…
Callaway Golf will launch its new Epic Irons, Epic Pro Irons, Epic Hybrids on June 16th. The new Callaway Golf clubs come with 3 new features: Next-Generation 360 Face Cup Technology for Longer Average Distance Exo-Cage for Energy…
Golf Genius has announced a new partnership with renowned UK golf resort Foxhills Club & Resort to provide live scoring functionality in its new fleet of E-Z-GO RXV golf cars. The agreement says live scoring will be available…