Two years passed since the 4th generation of Srixon Q-Star golf balls and 3 years since the 3rd generation Q-STAR golf balls. Although I play mainly with Titleist and TaylorMade golf balls, I thought to give a chance…
Titleist launched in last September the Titleist TS3 & TS4 drivers. In April, Titleist launched the Titleist TS4 driver. Now they are launching ultra-lightweight Titleist TS1 drivers. They will be available in fitting locations from June 20 and…
So far the Min Golf Bokning was merely the Swedish Golf Federation's official mobile booking application. You could book membership times, green fee times and dynamically priced times at all of Sweden's golf courses. It seems like the…
Brooks Koepka's victory at the 2019 US PGA Championship at Bethpage Black, New York is really remarkable. The Mizuno tour player is the first golfer to successfully defend the title for 12 years. Koepka hit 73.61% of Greens…
I hear so many things about smart apparels in other sports. Hence I thought to ask Kristin Hinze, the Global Head of Merchandising at Puma Golf about the latest golf apparel trends. What are the primary golf apparel…
Last week I shared with you the product details of TaylorMade P•7TW irons. This time, I show you the innovations in the first CNCPT by Titleist irons and try to highlight the main differences between them. What is…
To me it is always a big question mark what can a golf tour-player really contribute to golf course design or in this case to TaylorMade P•7TW irons. Namely, it would OK if this is about custom-fitting of…
For many years gamers had a bad reputation. Somehow, in the last couple of years, major sports leagues are embracing eSports among them Real Madrid and most recently Topgolf (Topgolf Lounge - in cooperation with TCL, the fastest-growing…
In September 2018, when Titleist launched its Titleist TS2 & TS3 drivers we were able to find 4 innovations: Ultra-Thin Titanium Crown;A refined Radial VFT (variable face thickness) that reduces weight by up to 6 grams;New Streamlined Shape;…
I must admit I am not a militant person. This is why I have zero camouflage items in my wardrobe. When I first saw the latest Puma Golf Union Camo Collection, I told myself, let's give a chance…
What can Titleist improve or upgrade when their golf balls are ruling the market? The new Titleist Pro V1 and Pro V1x golf balls have been designed to leave the clubface with more ball speed and lower long game spin…
With the launch of the new PING G410 Plus and G410 SFT drivers PING is introducing their movable-weight technology solution. The idea of movable-weight is new a totally new concept. Probably, TaylorMade was the first to provide this…
Just like in any other area of our life our customers are expecting personalized products and services. Golf shafts are not exceptions. We can all agree that for irons and drivers the shaft type and its characteristics can…
I know some of you don't hold Wilson Staff golf clubs in high esteem. However, I believe in the last 4-5 years Wilson Staff improved a lot. So, Wilson Staff is launching in these days its new Wilson…
Exactly a year ago, I had the chance to share with you what makes TaylorMade M3 drivers unique. Now, I will show you the innovation in TaylorMade M5 drivers. I hope I will find significant changes! As I…
There is no week when I do not hear about the importance of product and service personalization. Do you remember Mac Daddy 4 Callaway Custom Wedges from February 2018? Callaway is offering tour-level customization & personalization for Mac Daddy…
Do you remember the award-winning Wilson Staff FG Tour V6 irons from 2017? If not, then I will summarize below the essence of the Wilson Staff FG Tour V6 irons: In the Wilson Staff FG Tour V6 irons we…
Two years ago Callaway Golf has launched the Big Bertha OS irons. These irons feature a new clubhead construction, called the Exo-Cage, that promotes more distance in an entirely new way + the 360 Face Cup Technology. In May…
Do you remember that two years ago Wilson Staff in cooperation with Golf Channel held the first crowdsourcing reality show (Driver vs Driver) to find the next Wilson Staff driver? The Golf Channel’s Driver vs. Driver 2 had its season…
The new Wilson Staff DUO Professional golf balls are the company's latest crossover golf ball. All DUO Professional golf balls will be available on Wilson.com and retailers starting on Monday, December 3rd. The MAP price is $34.99. The Wilson Staff …