I was so excited hearing about the new XXIO Prime golf clubs. I think the XXIO brand still an unknown golf equipment brand outside of Japan, although XXIO is very optimistic regarding the North American market. XXIO has just…
To answer you the question quickly: the innovative new Jailbreak ball speed technology makes the Great Big Bertha Epic Driver and the Great Big Bertha Epic Sub Zero Driver unique. Callaway Golf believes that the Jailbreak speed technology…
Although ECCO Golf is the strongest division of ECCO, the company did not have so far a full-time UK golf employee. Ian Martin was seduced in November 2016 from the TGI buying group where he was a senior retail consultant.…
I know for some of you this is not totally new that TaylorMade allowed Jason Day to sign a contract with Nike Golf. However, it is interesting to see, how Adidas is becoming more permissive and flexible even…
Adidas Golf announced the new generation of Powerband Boa Boost golf shoes. The new edition of Powerband Boa Boost comes with 3 major innovations: BOOST™ cushioning: midsole cushioning for walking comfort and energy return a brand new L6 Boa® Closure…
John Karsten Solheim, the grandson of PING Founder Karsten Solheim will be the new president of PING from January 1, 2017. He succeeds Doug Hawken as president, who is retiring after a distinguished 45-year career with the company. But…
I have kept saying to golf club since the launch of the Club Car Precedent i3 golf cars is to prefer this golf cart model over those without the Visage navigation system. Connectivity with customers and colleagues is essential…
Lexi Thompson (ranked #5 in the world) has just signed a long-term extension with Cobra Puma Golf. It seems like that with her victory at the Honda LPGA Thailand she was able to convince Cobra PUMA Golf to extend…
A long-awaited joint venture came alive between Ecco Golf and GORE, to create a golf shoe that combines unparalleled walking pleasure and climate comfort, as well as exceptional protection from the elements. The result is Ecco Golf’s new ECCO…
Cobra Golf is further expanding the offering of clubs under the revered KING name. The new Cobra KING F7 set of irons, along with COBRA’s first-ever F7 ONE LENGTH set provides golfers with optimized performance, distance, forgiveness, and…
Wilson Golf has recently unveiled its latest addition to the award- winning FG Tour line, the Wilson Staff FG Tour V6 Irons. The Wilson Staff FG Tour V6 irons are an evolution of the highly acclaimed V4 Irons.…
I've got a feeling that from now on not just drivers, but irons will have light weight. But how can we achieve that without sacrificing such crucial KPIs as forgiveness and distance? What can Big Bertha OS irons…
We have got used to reading about forgiveness and distance when a new golf club will be launched. However, in case of the new Titleist 917 driver, we can find a new element: forgiveness with precise adjustability. The new…
Titleist has recently launched its new line of Cameron & Crown putters by Scotty Cameron. What are the innovations in the new Cameron & Crown putters? Each Cameron & Crown putter is custom designed at 33 inches and matched with…
I assume you already heard about the latest acquisition of Callaway Golf. If not then, Callaway has just acquired the start-up putter company (just 11-month-old!!) the Toulon Design (based in Vista, California). Toulon Design was founded by Sean Toulon,…
In less than 40 days, Wilson Golf's crowdsourcing, reality show the Driver vs. Driver will end. Golf Channel announced today the 11 finalists who will present their innovative driver concepts and ideas with the hopes of ultimately becoming Wilson…
Don't worry there is nothing wrong or illegal with Callaway Golf's new Steelhead XR irons. Thanks to the next-generation 360 Face Cup technology, Callaway Golf was able to boost in face-speed is so significant that it’s hiked the COR…
Do you remember the Cleveland Golf 588 RTX 2.0 wedges from 2014? If yes, then I've got a good news for you! Cleveland Golf has just announced the launch of their new RTX-3 wedges (will be available from September 16).…
I have just found a good example of lethal generosity when I read that Crown Golf (UK’s largest golf club operator) has dropped Club Hire fees at its venues in a bid to attract as many newcomers as possible.…
PING has just announced the launch of its new iBlade irons. Officials said that the new iBlade iron is designed for golfers who rely on the precision and control. The blade-style iron follows the highly popular S55 model,…