How Sergio Garcia found himself on the tree?
When I was learning for my PAT exam, I came across with really funny rules about unplayable golf balls for special cases like golf ball stuck very high in the foliage of a tree. I thought I will…
When I was learning for my PAT exam, I came across with really funny rules about unplayable golf balls for special cases like golf ball stuck very high in the foliage of a tree. I thought I will…
To understand the importance and essence of blogger relations, I think we should get to the roots of media relations in general. What is a difference between a blogger and a journalist? We should find the answer…
This is not the first time when I come across with an innovative digital solution from TaylorMade. Last time I wrote about their Twitter campaign and before that about a POS solution. They are planning to launch a…
As we are coming closer to the real winter, I look with envy on our Spaniard friends who can always find a golf course in their country where they can play without jackets and enjoy the sun. I…
Last week my guest writer Anthony Douglas from Hole19 Golf started to talk about golf mobile applications and in general about golf mobile application market. We believe there are lots of opportunities in this area to exploit for our business goals.…
10 days ago I promised that the founder of Hole19 Golf GPS mobile application, Anthony Douglas will share with us, his thoughts about the golf mobile application industry, and in general about the mobile usage trends. Due to the complexity…
As we all know there is a social network for every audience. Golf is not an exeption. For this reason I made a little research to find out if there is any golf social networking site and what…
I have just came across with a golf video site that I would call it as GolfTube (the real name is Click on Golf. Unlike IMG Media's Golfing World, this portal is aggregating contents from all around the world…
Since I wrote my post about how golf courses could use Groupon or similar companies' services, I have received many comments (pros and cons). Some were worried about the reputation and profitability of their golf course, others' concern…
Recently I came across with an interesting article in The Economist (Golf tournaments: Do they make economic sense?) that discusses the benefits of golf tournament sponsorship. As we know American is still not in the best shape and cannot…
I was surprised to read in the latest edition of The Economist (June 11th 2011) that in US people prefer to watch golf over tennis. I started to check worldwide ranking of US tennis players where I had…
TaylorMade recently came up with a witty solution to engage sauntering potential customers by placing touch screen TVs in golf pro shops. It is a great help to those who do not know how to buy and what…
Many people are giving different interpretation of over communication, in my case it is about exaggerated frequency of communication. In marketing communication text books you will find chapters about the desired number of frequency of communication messages. They…
Do we remember that EA (Electronic Arts) "Walk on Water" spot with Tiger Woods from 2009?The ad went viral and generated 4,682,727 views (8/3/2010) within less than a year. How much it would cost to reach such a…
Recently I came across with PGA.com's Facebook brand page. While I analyzed this brand page, I was thinking about the goals and obejctives of it. What I know from my work that companies are launching brand pages for…
I was reading Golf Business Development's summer edition where I found an article about Nickent Golf. At the end of the article I found URL of the brand: www.nickentgolf.com. Immediately I typed the URL into my browser where…
The Tiger Woods saga entered to a new chapter. Accenture has just launched its first print ad (by Y&R) without Tiger Woods in WSJ : In Bali I met couple of very talented (trained) elephants (Java elephants are…
One of the great merits of Twitter is that your followers can communicate directly with you. In other words communication turns to be very intimate and personal, only in one case if you allow people to send you…
I am getting more excited as the next Ryder Cup is getting closer (1st - 3rd October 2010) and this time I am really because it will held in Wales in Celtic Manor Resort. I hope my boss…
During the Golf Expo 2009 that was held in Munich, Germany, I came across with Golf Business Development, a start-up golf business magazine. After reading couple of copies of the magazine, I decided to subscribe to it. I…