Back in March 2010 The New York Times wrote about the "Tiger Bubble" and warned us from the negative impacts ("But at some point the momentum shifts. Economic reality quickly catches up with the pervasive overconfidence that first…
I think it is a unfortunate coincidence that both 2014 U.S. Open Championship, U.S. Women’s Open Championships (June 19-22) and the 2014 World Cup start on the very same day. Probably in the U.S. it is less problematic than…
The big question before the next Ricoh Women's British Open, will Stacy Lewis be able to defend/reclaim her title? The event will be held at Royal Birkdale Golf Club, Southport, England, 10 –13 July. Actually everyone who are…
Don't worry! Ian Poulter didn't lose his mind. I am just kidding. As far as I can remember we don't hear too much about Ian Poulter neither about Club Car, beside some sponsorship (Puma Golf (aka Cobra Golf),…
Golf club membership retention and golf participation are two hot topics more than ever. When I was planning what to write in this post, some guesses went through my head. Is there a problem with the green fee…
Oakley and Bubba Watson teamed up for a special project called Bubba's Hover. Bubba's Hover is based on Neoteric Hovercraft's technology solution that enable us to fly smoothly over land or still water by rising above it all…
When I was learning for my PAT exam, I came across with really funny rules about unplayable golf balls for special cases like golf ball stuck very high in the foliage of a tree. I thought I will…
To understand the importance and essence of blogger relations, I think we should get to the roots of media relations in general. What is a difference between a blogger and a journalist? We should find the answer…
This is not the first time when I come across with an innovative digital solution from TaylorMade. Last time I wrote about their Twitter campaign and before that about a POS solution. They are planning to launch a…
As we are coming closer to the real winter, I look with envy on our Spaniard friends who can always find a golf course in their country where they can play without jackets and enjoy the sun. I…
Last week my guest writer Anthony Douglas from Hole19 Golf started to talk about golf mobile applications and in general about golf mobile application market. We believe there are lots of opportunities in this area to exploit for our business goals.…
10 days ago I promised that the founder of Hole19 Golf GPS mobile application, Anthony Douglas will share with us, his thoughts about the golf mobile application industry, and in general about the mobile usage trends. Due to the complexity…
As we all know there is a social network for every audience. Golf is not an exeption. For this reason I made a little research to find out if there is any golf social networking site and what…
I have just came across with a golf video site that I would call it as GolfTube (the real name is Click on Golf. Unlike IMG Media's Golfing World, this portal is aggregating contents from all around the world…
Since I wrote my post about how golf courses could use Groupon or similar companies' services, I have received many comments (pros and cons). Some were worried about the reputation and profitability of their golf course, others' concern…
Recently I came across with an interesting article in The Economist (Golf tournaments: Do they make economic sense?) that discusses the benefits of golf tournament sponsorship. As we know American is still not in the best shape and cannot…
I was surprised to read in the latest edition of The Economist (June 11th 2011) that in US people prefer to watch golf over tennis. I started to check worldwide ranking of US tennis players where I had…
TaylorMade recently came up with a witty solution to engage sauntering potential customers by placing touch screen TVs in golf pro shops. It is a great help to those who do not know how to buy and what…
Many people are giving different interpretation of over communication, in my case it is about exaggerated frequency of communication. In marketing communication text books you will find chapters about the desired number of frequency of communication messages. They…
Do we remember that EA (Electronic Arts) "Walk on Water" spot with Tiger Woods from 2009?The ad went viral and generated 4,682,727 views (8/3/2010) within less than a year. How much it would cost to reach such a…