2215 entries: HR

Golf courses’ media mix and social media – part 2

By: 2009. 10. 26.

In my previous post I highlighted how and why golf courses should incorporate social media in their media mix. What I forgot to write in that post, is how branding changed in the last couple of years due…

Golf courses’ media mix and social media

By: 2009. 10. 25.

This week I participated in an interesting debate on LinkedIn.com about social media's role in golf courses' media mix. Some people said that it is a conservative industry, others that golf courses' marketing managers are lazy. While working…

Golf loyalty card programs – how it works

By: 2009. 10. 19.

Slowly golf season is getting to the end for 2009. It is time to plan our new year's strategy. In my previous post I wrote about co-branded golf cards as a possible path to generate repeated purchase, increase…

Are co-branded golf cards the last resort for golf courses?

By: 2009. 10. 13.

Today I received a direct mail from Golf Magazine. Golf Magazine is launching a co-branded card with Visa (MasterCard also offers co-branded credit cards). I started to think how we can use this idea in golf course marketing.…

Fresh blood in golf: Powerplay Golf

By: 2009. 10. 09.

Golf seems to be constant where history could not change anything to it. Or not? We are always worried by the declining number of golf players in US and elsewhere, plus the average age of player is getting…

Asian golf balls are rising

By: 2009. 10. 08.

While golf ball manufacturers are stampeding us into lure of branding, it is worth to look around in golf ball market. When I am considering to buy new golf ball, I always consider my wallet size and handicap…

A friend thought you might be interested in this article

By: 2009. 10. 08.

GOLF.COM A friend thought you would be interested in this article from GOLF.com: 5 Easy Pieces https://www.golf.com/golf/equipment/article/0,28136,1926676,00.html?cid=staf-email-1926676 Comments: According to Snell, the Penta TP provides soft feel off the putter high spin rates off the 9 iron and…

Golf industry’s Superbrands

By: 2009. 10. 04.

I was reading one of Golf Business Development's edition about a non-profit organization called Golf Environment Organisation(GEO). They claim about themselves that they are an international non-profit organization working to integrate the social, environmental and economic benefits of…

Reducing golf course operating costs by 300%

By: 2009. 09. 30.

When golf courses are closing all around the world (only in US: 71 golf courses were shot down in the first half of this year) we are always happy to find solutions how we can reduce operating costs.…

Golf Digest’s latest golf award – so what?

By: 2009. 09. 24.

New year, new competition. 64 golf clubs, 46,000 people participated and 600,000 criteria evaluations were collected in the latest survey of Golf World (Golf Digest). Such survey and competition was relevant and useful when there was no online…

LCD loaded golf bags for the sake of brand awareness

By: 2009. 09. 23.

As regular ad spaces are losing relevancy and efficiency, advertisers are looking for something unusual and sometimes ambient media solutions. This how LCD loaded golf bag. Well nice idea, BUT in media planning what really matters is the…

Do we need golf industry exhibitions?

By: 2009. 09. 22.

As the kick off day of Golf Expo in Munich (Germany) is getting closer, I am start think about what do we gain from such old fashioned industry exhibitions. As reading the website of Golf Expo, it turns…

Golf Equipment Industry in social media (part 3)

By: 2009. 09. 20.

You probably asking me, after reading golf equipment industry in social media (part 2) why do I emphasize the importance/role of social media in golf product communication and how it will gear up sales. Starting point is 72%…

Golf courses are not just target golf

By: 2009. 09. 19.

I think golf professionals are starting to appreciate golf courses that provide them challenge to master Mother Nature. John Daly, in the last edition of Golf Monthly (October 2009.), says that the European golf courses are more than…

Public golf courses in “hybrid way”

By: 2009. 09. 17.

Toyota came out recently with an interesting website to promote its Prius and the idea of environment protection. What is the connection between Toyota Prius and public golf courses? Environment consciousness is gaining momentum, not just in the…

Have you heard about Piranha Golf?

By: 2009. 09. 15.

Last week I received an invitation on LinkedIn.com from Andrew Snook, the CMO of Piranha Golf. I must admit I have not heard about this Australian golf manufacturer. My first step was to visit the brand site: https://www.piranhagolf.com.…

Who cares about Golf Digest’s TOP100?

By: 2009. 09. 12.

Many publishers (e.g. Golf Magazine, Golf Digest) think if they create TOP50/100/200/500 lists of companies, influencers etc. Sounds familiar? Yes, of course. We also know that the unhidden goal to sale more copies. In the era of web…

Golf club managers are earning really bad

By: 2009. 09. 11.

When the economic climate is not in favor of golf courses, golf club managers' job descriptions are widening with new skills and duties. In general, the minimum requirements are bachelor's degree, 5+ years experience managing a full service…

R&A’s new website is missing the point

By: 2009. 09. 08.

R&A launched recently a new website, www.bestcourseforgolf.org to help golf course developers,owners and average golfers to perform better. Great!! I would expect from such website that it enables me to ask questions from the editors, evaluate content and…

Golf sponsorship budgets are in danger

By: 2009. 09. 07.

As a groundswell, the collapse of the American automotive and financial sector arrived to the golf industry by significant cuts in golf sponsorship budgets. The sponsorships shrunk by 3.7% according to IEG LLC.  As one of the major…