The Australian LPGA Tour player Minjee Lee had just finished her rookie year in December 2015. However, it was not an obstacle to gain a new sponsor, the ECCO Golf. She turned professional in 2014. At the age of 17,…
It is not the first time when I read from a golf equipment manufacturer that they have designed a new hybrid golf club that can replace irons (e.g. Titleist 816H hybrids). Can we say that replacing irons with hybrid golf…
Last time, my guest writer Rich O'Brien (from Charleston Golf News) wrote about the importance of women's participation in golf. Today, he will discuss the question of the sustainability of the game. I recently interviewed Rand Jerris, Ph.D. the…
Rory McIlroy said he needs such a golf shoe that helps him to attack the ball with velocity while maintaining control over his swing arc. This insight played a major role in the development of the Nike Lunar Control 4,…
For first hearing, Baby Boomers look very attractive for many marketers and golf marketers (e.g. ClubCorp, Callaway Golf, Nike Golf). This is based on the perception that the nearly 79 million Baby Boomers (in the US; 15% of them are…
It seems like that Glenmuir and Sunderland of Scotland has found a good partner in Finland to improve their sales in the country. The new partner is Juha Klinga's Klintrade, a golf equipment importer private company. Juha has got 20+ years retail…
HSBC's announcement about the renewal of their global golf sponsorship portfolio (World Golf Championships-HSBC Champions, the HSBC Women’s Champions and the Abu Dhabi HSBC Golf Championship) brought a great relief. In the summer was announced that HSBC will…
When I think about Qatar's connection to the sport, then Qatar Airlines' & Qatar Foundation's FC Barcelona sponsorship comes to my mind. Unlike in the UAE, Qatar has only one serious golf course the Doha Golf Club. This…
After an exhausting struggle to win the right of hosting of The 2019 Solheim Cup, now Scotland can sit back. The Ladies European Tour’s Board preferred and selected Scotland's The Gleneagles Hotel in Perthshire over Sweden's The Bro Hof Slott Golf Club (the total cost…
Scotland will play host to the world’s first joint men’s and ladies golf competition following the announcement that the inaugural European Golf Team Championships will be played at The Gleneagles Hotel in 2018. Golf is to join the…
It was not a waste of money for Glenmuir, Sunderland of Scotland and MacWet to be at The 2015 Golf Show at Harrogate. The company has reported a 20% increase in sales in comparison with their previous best…
Andalucia is in a controversial situation. Although, we can see 7 million tourists are visiting Andalucia every year, among them many golf tourists (see below the figures), but we can also find an unemployment rate of 35.21 % (The forecast is still…
I think, I will dedicate the Sundays for softer golf industry topics. Last time I wrote about hedgehogs at the Macdonald Portal Hotel, Golf & Spa. This time, I will be more serious. Lexi Thompson won (-15 under…
The Surrey-based Burhill Golf Club, one of ten U.K. BGL Golf venues, has appointed Matthew Hazelden as its new general manager. He has got 25 years experience in the leisure sector. This not the first time when he becomes general…
IGTM (International Golf Tourism Market) has helped generate more than €79 million worth of business for the golf travel industry since 2012. Reed Travel Exhibitions found that 31% of attending buyers negotiated between €50,000 and €200,000 worth of business,…
Scotland is still excited about hosting The Solheim Cup in 2019. In March it was questionable whether Scotland will launch a formal bid in the summer. Now it is sure that they will officially bid for the hosting of The…
The 3rd generation Srixon Q-STAR golf ball is designed for mid to high handicap golfers who demand premium performance. Srixon believes that the new Q-STAR golf ball delivers exceptional performance in all aspects of the game at every swing speed unlike other all-ability…
What can a UK golf club do when golf participation is declining and soccer participation is growing? The easiest solution is to enable footgolf. In the US, footgolf is so popular that even NGCOA has recognized the American FootGolf League (AFGL)…
The 144th Open Championship is ending soon and we start to collect interesting stats from the event. One of them is the stunning achievement of Bushnell Golf. According to my sources more than 96% of caddies and over 93%…
The coming 2015 HSBC Golf Business Forum will take place in Asia for the 1st time, at the Sheshan International Golf Club (the flagship WGC-HSBC Champions tournament), Shanghai, 5-8 November 2015. This year’s Forum agenda will focus on 4 key…