Golf club customer experience – It’s not a mystery
59 is the ultimate score in golf, the holy grail if you like, something that most of us can only ever dream of achieving – that’s what 59club is about, it’s striving to achieve the ultimate. My aim…
37 entries: Saadiyat Beach Golf Club
The nominees of the 59club Service Excellence Awards are…
The very first step of improving customer experience in our golf clubs is the measurement of CX. This is why I am happy to see so much nominees at the latest 59club Service Excellence Awards. Today, customer experience…
Are you prepared for the Abu Dhabi HSBC Golf Championship?
A Little bit more than 40 hours left before the kickoff of the Abu Dhabi HSBC Golf Championship. Just like in 2015, the players will line up for the US $2.7 million showpiece. Abu Dhabi Golf Club (January 21-24) will…
Is Abu Dhabi the most successful golf destination in 2015?
It is very likely that Abu Dhabi was the most successful golf destination in 2015 at the 2nd annual World Golf Awards. The country was able to reap 4 titles: World's Best Golf Hotel 2015: St Regis Saadiyat Island Resort Abu Dhabi's Best…
Troon won in 8 categories at the 2nd Annual World Golf Awards
This weekend (5th-8th November) was held the full-3 day World Golf Awards program at the Conrad Algarve (it is the 2nd year in a row that the event is held in this luxury Algarve hotel). World Travel Awards celebrated earlier…
Abu Dhabi is striving for bigger slice from golf tourism
At the end of last year, in December and October I had already written about the success of Abu Dhabi in golf tourism. Abu Dhabi Golf Club became the Best Course in the Middle East at the coveted Asia Pacific…
Abu Dhabi’s golf tourism success
In this year we have seen three dominant trends in the global luxury goods market: globalization, consolidation and diversification. Luxury goods have also become more affordable to a wider range of consumers than ever before, as personal incomes rise in…
What is the importance of the new Troon Abu Dhabi & Technogym partnership?
Why was it wise for Troon Abu Dhabi (Yas Links Abu Dhabi and Saadiyat Beach Golf Club) to choose Technogym to improve its wellness services? The Global Wellness Institute predicts in its study that the physical activity economy…
Where will be the first Troon International Trophy?
Troon International has announced to launch of the first-ever Troon International Trophy, to be held at the world-renowned Abu Dhabi and Saadiyat Beach Golf Clubs (Gary Player-designed) from the 22nd – 24th October 2018. What makes it unique is that…
Should Viya strengthen its relationship with the European Tour Destination?
Today, I had an inspiring conversation with a client about how a country can seamlessly integrate into the world of international golf tourism and attract a surge of golf enthusiasts. A shining example of this is Viya's expanding…
How will Muscat Resorts be reborn with the help of Troon in 2023?
Soon we can experience how the new owner - Ominvest, the oldest and largest investment company in Oman - transformed Muscat Resorts (formerly Muscat Hills). Muscat Hills previously opened in 2009 and closed in 2020, is the first…
How did Troon impress the owner of Yas Links?
Probably, you have already heard that Troon has been selected to manage Yas Links. This is the 17th Troon managed venue in the MENA region. Troon is not a newcomer in Abu Dhabi. They are already helping Abu…
What could Troon wish more for Christmas?
It seems like, the Troon-managed Abu Dhabi Golf Club was able to keep up the outstanding customer experience performance from last year. In 2015, they received the "Best Golf Course above 500 AED of the Year" at the Middle…
How can Lee Westwood inspire the next generation?
#Bags4Birdies, a new initiative has started at the end of March by UPS and PING to help and foster junior golfers' development. The face of the campaign will be one of the two UPS golf ambassadors Lee Westwood or…
Have you heard about the on-demand Matteo Manassero?
Matteo Manassero is quite busy in these days. Two days ago I had the chance to write about his support of Italy's bid efforts to win the hosting rights of the 2022 Ryder Cup. Today, he held an interactive…
How does St Andrews Links get rid of single-use plastic bottles?
It is imperative that St Andrews Links switch from single-use plastic bottles to more sustainable alternatives. This move towards environmental consciousness is commendable and essential in the current global climate. Fortunately, many golf clubs have switched to reusable…
Don’t look for single-use plastic bottles at the 2021 AIG Women’s Open!
I am so happy that the organizers of the 2021 AIG Women's Open (16-22 August 2021) at Carnoustie Golf Links will not offer single-use plastic bottles instead will offer water refilling stations and reusable stainless steel bottles. It…