701 entries: content marketing

Why is golf so popular in the Costa Brava region?

By: 2016. 03. 07.

The Costa Brava region is celebrating its ‘Year of Golf 2016’, which commemorates 50 years of golf in the region, is to welcome more than 70 tour operators and travel agents from 25 countries when it hosts the…

Who is the next to join the European Tour Properties network?

By: 2016. 03. 02.

A new Eastern European golf club is joining the European Tour Properties network in these days. The 7 years old Albatross Golf Resorts will be the 3rd Eastern European golf club to join the European Tour Properties network.…

What is PGA Catalunya Resort’s luxurious Airbnb solution like?

By: 2016. 02. 29.

Do we prefer more personal travel experiences over those provided by large hotel or travel companies? In 2015, more than 40 million people used the home rental service of Airbnb in 190 countries. I don't think PGA Catalunya Resort will be hurt…

What should Troon improve at the Rio Mar Country Club?

By: 2016. 02. 22.

Puerto Rico is one of the key golf tourism destinations (market share: 17%) of the Caribbean region. Only the Dominican Republic is more popular than Puerto Rico.  What is not so rosy in Puerto Rico is the economy.…

What is like a carefree golf polo?

By: 2016. 02. 17.

Probably one of the most popular topics is social media is a demand for relaxed golf attire (for this phrase we can find 720,000 results in Google) and dress code. Some people demand it because the classic golf attire…

How to save your GEO Certified status in Latin America?

By: 2016. 02. 16.

I assume when you hear Costa Rica then you don't think about it as a possible golf holiday destination. Even KPMG left out Costa Rica from their 2015 Caribbean Golf Overview study.  All this happens to a country…

Is technology becoming a new breed of sales assistant?

By: 2016. 02. 12.

There is indeed nothing new under the sun. Do you remember from 2010, TaylorMade's touch screen TVs (agency: Hello Design)? Now, Foremost Golf has just launched a new addition to its Elite Marketing Programme (EMP) with the launch of a…

How can Club Car support greenkeepers?

By: 2016. 02. 11.

It seems like Club Car is doing its best to become a thought leader in the golf industry. Once Michael Brenner (former VP of Marketing and Content Strategy at SAP) said in an article in Forbes that “thought…

Will Troon be able to improve Golf Club Pfalz?

By: 2016. 02. 10.

Although Germany is the #2 golf country in Europe with 639,137 registered golfers (source: KPMG: Golf Participation in Europe 2015), we hardly talk about the country's golf club business. Germany is also the country with one of the…

Al Zorah Golf Club 3074 high tide - no golfer mr

What made Al Zorah Golf Club the development of the year?

By: 2016. 02. 09.

There is no big surprise in selecting Al Zorah Golf Club for the Development of the Year Award by Golf Inc. Al Zorah Golf Complex is probably one of the biggest if not the biggest golf club development…

Golf club membership with benefits

By: 2016. 02. 02.

In these days, golf clubs are really excited, whether they will be able to retain their membership and acquire new ones. Seve’s golf club, The Shire London is not an exception. Personally, I am not a big fan…

What happens when a regular golf car is not enough?

By: 2016. 01. 25.

Last year, I had already talked about the importance of mobile connectivity in golf club operations (e.g. Powerscourt Golf Club, Las Colinas Golf Club) to improve the communication among employees, but also to help golfers to communicate better…

Is it worth for European Tour Properties to expand in Bulgaria?

By: 2016. 01. 21.

Bulgaria’s Lighthouse Golf & Spa Resort, featuring an Ian Woosnam-designed par-71 golf course, has become the 18th member of the exclusive European Tour Properties network. The project was started in 2005 and the golf course opened in September…

Who is the new golf club partner of Mission Hills China?

By: 2016. 01. 20.

I've got a feeling that Chinese government's golf policy is not very consistent. In 2015, they shut down 10% of the country's golf clubs (=66) what they found illegal. The Communist Party also banned party members (=88 million…

What was the best performing golf event in the UK in 2015?

By: 2016. 01. 19.

Probably, The 2015 Open Championship in St Andrews was the best-performing golf event in the United Kingdom and Ireland. It delivered £140 million of economic benefit to Scotland. Just from visitors to Scotland for the tournament generated £88 million – nearly…

Are you prepared for the Abu Dhabi HSBC Golf Championship?

By: 2016. 01. 19.

A Little bit more than 40 hours left before the kickoff of the Abu Dhabi HSBC Golf Championship. Just like in 2015, the players will line up for the US $2.7 million showpiece.  Abu Dhabi Golf Club (January 21-24) will…

How to improve the pace of play of a golf course?

By: Rich O'Brien 2016. 01. 18.

The next interview in the Grow the Game Initiative series was with Rand Jerris, the Senior Managing Director of Public Services for Public Services for the United States Golf Association. He oversees many of the key functions of…

How has Turkey become an attractive golf destination?

By: Görkem Kursunlu Karakus 2015. 12. 29.

In this article, I would like to emphasize the developing stages of Golf industry in Turkey, focusing mainly the efforts of Ministry of Culture and Tourism's investments and Turkish Golf Federation (TGF) and Turkish Airlines supportive activities within…

When will pro shops exploit beacon technology?

By: 2015. 12. 28.

I hope one day I will live through such a moment in a pro shop when I get personalized service and offer without wasting too much time there (instead of playing golf). Early this year, I recommended wearable…

What should be the Golf Pride customer experience like?

By: 2015. 12. 15.

In recent years (10) I see a constant power shift from marketers to buyers/customers. Due to the changes, the trust is less relevant as it one was. The Baby Boomers was the 1st generation that questioned on an institutional…