701 entries: content marketing

What will be like playing at the Al Zorah Golf Club?

By: 2015. 12. 14.

After 8 years of planning and developing, Al Zorah Golf Club opened last week (9 December 2015). The new golf course was officially opened by His Highness Sheikh Humaid bin Rashid Al Nuaimi, Ruler of Ajman, as golfers and high-profile government…

Why sustainability is critical for the growth of the game?

By: Rich O'Brien 2015. 12. 07.

Last time, my guest writer Rich O'Brien (from Charleston Golf News) wrote about the importance of women's participation in golf. Today, he will discuss the question of the sustainability of the game. I recently interviewed Rand Jerris, Ph.D. the…

How could The Falls Club really revive?

By: 2015. 12. 03.

The Falls Club has undergone recently a couple of changes, among them a name change (from The Falls Country Club to The Falls Club), new branding, along with renovations and upgrades to the golf course and clubhouse. Part…

Is Abu Dhabi the most successful golf destination in 2015?

By: 2015. 11. 26.

It is very likely that Abu Dhabi was the most successful golf destination in 2015 at the 2nd annual World Golf Awards. The country was able to reap 4 titles: World's Best Golf Hotel 2015: St Regis Saadiyat Island Resort Abu Dhabi's Best…

How many winners a golf tournament can have?

By: 2015. 11. 23.

I thought to start this week with a surprising news. The organizers of The European Tour Qualifying School Final Stage (November 14-19, 2015; PGA Catalunya Resort) said that in the tournament's 40-year history never happened that 3 golfers topped the leaderboard.…

Assoufid GC 1st hole Morocco

Assoufid Golf Club continues the march to the top

By: 2015. 11. 10.

In May, I wrote about that Assoufid Golf Club (Morocco) was nominated on the shortlist for The World Golf Awards as ‘Morocco’s Best Golf Course 2015’. At this time, I can herald their victory of the title of 'Morocco's Best…

Troon won in 8 categories at the 2nd Annual World Golf Awards

By: 2015. 11. 09.

This weekend (5th-8th November) was held the full-3 day World Golf Awards program at the Conrad Algarve (it is the 2nd year in a row that the event is held in this luxury Algarve hotel). World Travel Awards celebrated earlier…

Can female PGA teaching professionals boost women’s participation?

By: 2015. 11. 09.

Natalie Clarke (former Ladies European Tour golfer who also worked with Pete Cowen) the only female PGA qualified teaching professional in Derbyshire has joined the Breadsall Priory Marriott Hotel & Country Club. Their intention is to develop women's golf…

What are John Solheim’s impressive lifetime achievements?

By: 2015. 11. 06.

John A. Solheim, PING Chairman & CEO, was honored yesterday with the distinguished Lifetime Achievement Award at the HSBC Golf Business Forum in Shanghai, China. This is probably not new to you. However, I think we should analyze…

How to find lucrative referrals and drive sales? – Part 2

By: Aimee Burke 2015. 11. 05.

Yesterday, my new guest writer Aimee Burke (Sales & Marketing Director Kemper Sports @ The Ridge Club) started to explain us the challenges of expanding golf club membership. Today she will give us 3 tips how to improve our sales…

How to find lucrative referrals and drive leads? – Part 1

By: Aimee Burke 2015. 11. 04.

As I promised you yesterday, today, Aimee Burke (Sales & Marketing Director Kemper Sports @ The Ridge Club) will show us the challenges of expanding golf club membership. Aimee Burke will give some advice and tricks. Her article/post will…

What can offer the new Qatar International Golf Club?

By: 2015. 11. 03.

When I think about Qatar's connection to the sport, then Qatar Airlines' & Qatar Foundation's FC Barcelona sponsorship comes to my mind. Unlike in the UAE, Qatar has only one serious golf course the Doha Golf Club. This…

Have you heard about the on-demand Matteo Manassero?

By: 2015. 11. 02.

Matteo Manassero is quite busy in these days. Two days ago I had the chance to write about his support of Italy's bid efforts to win the hosting rights of the 2022 Ryder Cup. Today, he held an interactive…

The 2019 Solheim Cup is on the way to Scotland

By: 2015. 10. 29.

After an exhausting struggle to win the right of hosting of The 2019 Solheim Cup, now Scotland can sit back. The Ladies European Tour’s Board preferred and selected Scotland's The Gleneagles Hotel in Perthshire over Sweden's The Bro Hof Slott Golf Club (the total cost…

Italy’s struggle for the hosting of 2022 Ryder Cup

By: 2015. 10. 20.

I think there are at least two common motivations among the 4 bidders (Spain, Italy, Germany and Austria) for the 2022 Ryder Cup: golf enthusiasm and promoting their country (as a country of investment, tourism destination etc.). The…

What can do golf tourism for Andalucia?

By: 2015. 10. 19.

Andalucia is in a controversial situation. Although, we can see 7 million tourists are visiting Andalucia every year, among them many golf tourists (see below the figures), but we can also find an unemployment rate of 35.21 % (The forecast is still…

When will be Lexi Thompson’s 10th career win?

By: 2015. 10. 18.

I think, I will dedicate the Sundays for softer golf industry topics. Last time I wrote about hedgehogs at the Macdonald Portal Hotel, Golf & Spa. This time, I will be more serious. Lexi Thompson won (-15 under…

Would you like to play golf in a Major League ballpark?

By: 2015. 10. 16.

I have just heard about an interesting initiative of Callaway Golf: The Links at Petco Park. They somehow found a connection between baseball and golf. Not by accident, as per Nielsen, baseball is the most male-heavy audience, at 70%, with…

How was a festival of golf able to attract 700+ newcomers?

By: 2015. 10. 14.

A little and less known golf course operator company in the UK, the Glendale Golf has achieved a remarkable result by attracting 700+ "new to golf course" people to its golf courses. Originally they set a more modest…

How do Macdonald Hotels & Resorts define quality?

By: 2015. 10. 09.

Macdonald Hotels & Resorts have conducted between May and August 2015, a comprehensive quality audit (or we can call it also: a quarterly benchmarking audit of their golf courses) on 7 of their golf courses (including: Macdonald Spey Valley…