891 entries: member

How could Bom Sucesso attract golf tournaments?

By: 2016. 04. 28.

Bom Sucesso in Portugal has been announced as the latest member of the exclusive European Tour Properties network, becoming an official European Tour Destination. This year 2 other golf clubs joined the European Tour Properties network so far:…

How to achieve sustainability with limited cash flow?

By: Jonathan Smith 2016. 04. 27.

Jonathan Smith is the Chief Executive of GEO (The Golf Environment Organization) the not-for-profit organization dedicated to working with the golf industry to drive sustainability in and through the sport. Jonathan has worked in the golf industry for…

What could improve Srixon’s B2B customer experience?

By: 2016. 04. 26.

Srixon has been announced as the title sponsor of the inaugural Foremost Assistants Championship, scheduled to be held on Wednesday 20th July at The Nottinghamshire Golf and Country Club. Foremost Professional Assistants will battle it out over the…

Are golf clubs prepared for the “connected customers”?

By: 2016. 04. 19.

Probably it is not an exaggeration to say that today's customers are more empowered and connected. These people are multi-taskers and mobile. Before you would say that this is only true for certain age-group and generation, then I have…

How can Troon exploit German golf tourism?

By: 2016. 04. 18.

There is a golf country in Europe that despite its size and purchasing power we hardly hear about her. The country is Germany. Germany is the #2 golf country in Europe (639,137 golfers; 15% of European golfers), not far…

Why is the indoor golf concept luring entrepreneurs?

By: 2016. 04. 13.

Unsurprisingly, one of the main reasons why people don't want to play or give up playing golf is their time constraints (the other is the overall cost). This perception is also supported by Syngenta's Growing Golf in the…

What are Essendon Country Club’s ambitious future plans?

By: 2016. 04. 05.

Probably not many of us can remember what was like the Essendon Country Club before 2012. Before the acquisition by Kieran and Liam Griffin, the 'maiden name' of the club was Hatfield London Golf Club. Its 6,808-yard Old…

How can Your Golf Travel expand its customer base?

By: 2016. 04. 04.

Foremost Golf has just announced that Your Golf Travel, the world's largest golf travel operator (3,000 destinations in 22 countries, more than 200,000 golf travelers annually), as its new Approved Travel Partner. The agreement will see Foremost’s Elite Marketing…

Should the Powder Horn Golf Club become private?

By: 2016. 03. 31.

Not so long time ago, I have reported that Troon Privé selected to manage Powder Horn Golf Club. From tomorrow, they will become a private golf club. The change to private achieves a long-time goal of the club and is…

How can a £5 million investment improve a golf club?

By: 2016. 03. 22.

Burhill Golf and Leisure Ltd (BGL) will invest this year, £5,000,000 into the development of the newly branded Birchwood Park Golf and Country Club, currently Birchwood Park Golf Centre. The venue will undergo a complete transformation of its health…

Why should golf course sustainability be taught?

By: 2016. 03. 21.

I hope it is obvious that sustainability should be on top of golf courses' priority list in 2016 and in the future as well. It happens in cases of far-seeing ideas and concepts that we feel like we…

What will come after the enhancements of the clubhouse?

By: 2016. 03. 18.

What we see renovations and enhancement activities today at The Cape Club (formerly Ballymeade Country Club; managed by Troon) are part of a complex strategy of the new owner, to transform the property into a five-star resort. The golf course…

How to win the most on the Foremost Golf Championship?

By: 2016. 03. 11.

Glenmuir has a longstanding history of supporting PGA events. Therefore, it is not a big surprise that company will continue its title sponsorship of this year’s Foremost Golf Championship. The game will be played at The Oxfordshire Golf Club…

How to manage your golf life with minimum investment?

By: 2016. 03. 08.

A couple of years ago, I wrote about the phenomenon of "nomad golfers". In 2013, their share of nomad golfers in the UK & Ireland was 68%. In 2014, England Golf found that their share grew: 73% and as such…

How can Troon help the Knollwood Country Club?

By: 2016. 03. 06.

Troon has been selected to manage Knollwood Country Club in Elmsford, New York. Knollwood Country Club is located in renowned Westchester County. The club has a rich history dating back to 1894 when it was founded. Knollwood was one…

Do you care if your wedge has limited edition design?

By: 2016. 03. 04.

Do you remember when I wrote first time about the Callaway Golf MD milled wedges in July 2015? At that time, I wrote that the new wedge line is leveraging 3 unique grinds (S-Grind, C-Grind, and the new W-Grind).…

What is like a carefree golf polo?

By: 2016. 02. 17.

Probably one of the most popular topics is social media is a demand for relaxed golf attire (for this phrase we can find 720,000 results in Google) and dress code. Some people demand it because the classic golf attire…

Is technology becoming a new breed of sales assistant?

By: 2016. 02. 12.

There is indeed nothing new under the sun. Do you remember from 2010, TaylorMade's touch screen TVs (agency: Hello Design)? Now, Foremost Golf has just launched a new addition to its Elite Marketing Programme (EMP) with the launch of a…

Will Troon be able to improve Golf Club Pfalz?

By: 2016. 02. 10.

Although Germany is the #2 golf country in Europe with 639,137 registered golfers (source: KPMG: Golf Participation in Europe 2015), we hardly talk about the country's golf club business. Germany is also the country with one of the…

Why is ‘bleisure’ missing from the golf travel industry?

By: Mark Siegel 2016. 02. 08.

Recently, I made an interview with Mark Siegel, the owner of Golfasian that I would like to share with you. Today, Golfasian is the largest dedicated Asian golf tour company. In 2014, Golfasian handled 147,880 golf tourists, who played 74,382 rounds.…