How to save money on golf equipment buying?
In one of my previous post I wrote about how much worth to pay for a golf club and other golf equipments, like golf balls, putters, wedges, golf clothing, pull carts, golf bags etc. I cannot stress enough…
61 entries: Cobra Golf
Golf loyalty card programs – how it works
Slowly golf season is getting to the end for 2009. It is time to plan our new year's strategy. In my previous post I wrote about co-branded golf cards as a possible path to generate repeated purchase, increase…
Are co-branded golf cards the last resort for golf courses?
Today I received a direct mail from Golf Magazine. Golf Magazine is launching a co-branded card with Visa (MasterCard also offers co-branded credit cards). I started to think how we can use this idea in golf course marketing.…
Do we need golf industry exhibitions?
As the kick off day of Golf Expo in Munich (Germany) is getting closer, I am start think about what do we gain from such old fashioned industry exhibitions. As reading the website of Golf Expo, it turns…
Golf Equipment Industry in social media (part 2)
As last I wrote, I am trying to discover how golf equipment industry are performing in social media particularly in Facebook, Twitter and blogs. In my study I checked the following brands: Ben Hogan, Benross, Callaway, Cleveland, Cobra,…
How to build extra revenues by partnering with Clubs to Hire?
The travel industry has made a remarkable recovery after facing challenging times caused by the recent pandemic. Both leisure and business travel are growing similarly, depicting a positive trend in the industry. The year 2022 witnessed a significant…
For the 2020 Masters Tournament: Limited-Edition KING MIM Wedge?
It seems like launching a limited edition golf club on the week of the Masters Tournament is an unmissable marketing opportunity....in general... Since we are in the middle of the coronavirus crisis we might say the limited-edition KING…
From what can the new Titleist TSi drivers save us?
On November 12, Titleist will launch its Titleist TSi drivers: MAP $549. Titleist TSi Premium: MAP $749. The news Titleist TSi2 and TSi3 models are part of the original Titleist Speed Project. This is the essence & differences between…
Why does TrackMan Range technology matters to Hoebridge & Redbourn?
There are four main sports technology trends that have a significant impact on the golf industry in 2020: Smart equipment is gaining momentum (see PING's & Cobra Golf's cooperation with Arccos Golf) - golfers also want to track…
How Callaway FITS Shaft Analyzer affects your performance?
Just like in any other area of our life our customers are expecting personalized products and services. Golf shafts are not exceptions. We can all agree that for irons and drivers the shaft type and its characteristics can…
KING LTD Driver is returning with aerospace technology
It looks like there is a retro feeling in the golf industry. Wilson Staff 88002 putter returned after 52 years in 2014 and most recently Callaway Golf's Great Big Bertha. Now Cobra Golf is introducing the new KING LTD…
Have you seen Ian Poulter on 4 wheels?
Don't worry! Ian Poulter didn't lose his mind. I am just kidding. As far as I can remember we don't hear too much about Ian Poulter neither about Club Car, beside some sponsorship (Puma Golf (aka Cobra Golf),…
Titleist’s mother company Acushnet is sold to Fila Korea
The Acushnet (owner of Titleist and FootJoy) Company saga started a year ago when they sold Cobra Golf to PUMA AG. In those days I thought Acushnet Company is just restructuring and want to focus on golf balls…
What happened to Titleist’s parent company?
In May 2010 I wrote that Titleist's parent company Acushnet is selling Cobra Golf to Puma AG. The Acushnet saga is still not over. In those days I said OK, fine Cobra Golf is underperforming and they cannot…
Find the 8 interior webbing support straps in the new IGNITE FASTEN8!
How many of you have got Puma Golf IGNITE golf shoes? I am one of those who have got such golf shoes. I must admit I wear them mostly in dry weather. It seems like in the new…
How to get excited about Puma’s new IGNITE CAGED CRAFTED footwear?
Today I have got 2 pairs of golf shoes. For the warmer and not so wet weather, I have got Puma Golf's Ignite NXT Lace. Otherwise, I wear ECCO Biom golf shoes. When I first saw the new…
PING is growing beyond product to experience
This could be another post about the latest innovation or offer of PING. However, the new partnership between PING and Arccos Golf shows something more. Similar to Cobra Puma Golf, PING will offer from now on Smart Grip…
What can be attractive for Acushnet in KJUS?
Do you remember when Callaway Golf acquired OGIO International for $75.5 million and TravisMathew for $125.5 million in cash in 2017? Now, we can see a similar acquisition at Acushnet. They recently acquired KJUS, a premium Swiss, global…
The LPGA will not have an issue with the new Glenmuir Collection
Between us, I don't really understand the concerns of the LPGA Tour regarding LPGA Tour players' attire. You might find extreme examples, but most of them are not sexist, but rather sporty and modern. If you select any…
When will be Lexi Thompson’s 10th career win?
I think, I will dedicate the Sundays for softer golf industry topics. Last time I wrote about hedgehogs at the Macdonald Portal Hotel, Golf & Spa. This time, I will be more serious. Lexi Thompson won (-15 under…