The cooperation between Troon and the Sandals Resorts goes back at least to 2015. In that year Troon was hired to help Sandals Resorts in the following areas daily operations including the clubhouse, staffing, maintenance facilities, and overall…
Stephen Smith, the chief neuroscientist at PSYenz, recommended once ‘Sell the lifestyle, not the health, benefits of golf’. He believes promoting immediate returns such as being out in the fresh air or meaningful time with the family or…
One of the few benefits of the latest pandemic is the huge interest and demand for golf equipment and apparel. To handle the increased demand, and exceed golfers’ expectations in the pro-shops, is not a simple task. Hence,…
I thought it might be useful for you to learn about the everyday challenges of an American public golf course - Maple Lane Golf Club - and what solutions he found for them. You can read my interview…
Mizuno has announced the global release of 1,221 sets of the Mizuno Pro 221 muscleback irons, in astunning blue IP finish. The Mizuno Pro 221 muscleback irons, which will be available from Autumn 2022 boast a smoky blue…
Insider Intelligence found in 2022, worldwide retail e-commerce sales will exceed $5 trillion for the first time, accounting for more than a fifth of overall retail sales. In 2022, worldwide retail sales are poised to grow 5% year-over-year…
Industry-leading range technology provider, Toptracer, has just launched a brand-new game mode: Toptracer30. The exciting new game mode puts players in 30 realistic virtual on-course scenarios and measures how successfully the player navigates them – providing a mountain of…
Let me share with you a note from Craig Higgs, Managing Director of Golf Genius International. I recently had the pleasure of listening to renowned club management speaker Greg Patterson at the 59 Club Awards at The Belfry…
When I first heard of the 4th generation Cobra Golf KING Forged TEC irons for some reason Wilson Staff Model CB irons and Wilson Staff D9 Forged irons came to my mind. The new Cobra Golf KING Forged…
Ever since I switched Golf Pride MCC Align grips, I’ve been paying close attention to the company’s innovations ever since. My game from them has improved incredibly. The new Golf Pride CPX (“Comfort Performance Extreme”) performance grip combines…
It just bothers me how much TaylorMade emphasizes its new TaylorMade Tour Response golf balls have got tour-proven technologies and features? TaylorMade integrated into the new TaylorMade Tour Response golf balls the Tour Flight Dimple Pattern seen in…
I must say Wilson Golf is not only for high handicapper golfers. At the same time, they are doing a great job to serve high-handicappers as well. This way they are helping and supporting a lot the golf…
Fujikura Golf will launch Ventus in these days its successful VENTUS line of shafts new edition: VENTUS TR. The new VENTUS TR features a mid-launch profile designed specifically to stiffen torque in the section of the shaft where…
I’m reading the 2022 hotel trends right now. That’s why I’m very curious about how well Costa Navarino’s new hotel, W Costa Navarino, meets the latest hotel trends. W Hotels is one of the luxury hotel chains of…
I have already begun to believe that there will be no new golf clubs in 2022 due to global supply chain disruption. Luckily, we can play with a new Callaway Rogue ST driver ($549.99; at retail from 2/18/2022)…
What a sensation it was in the early ’90s when the Japanese began making titanium alloy golf clubs. They became quickly popular among golfers due to their excellent stability and flexibility. Despite these tangible benefits iron golf clubs…
I was so glad that so many of you were interested in my 2021 golf club marketing trend predictions. Reading through these, I see that I was not very wrong. On the contrary! How did you see the…
Nassau Golf Co. Ltd has been part of TaylorMade’s golf ball supply chain for over 15 years, making urethane and ionomer balls, as well as mantles for TaylorMade’s TP5/TP5X facility in Liberty, South Carolina. TaylorMade Golf has completed…
It’s no big secret that I play golf in ECCO golf shoes. I have always been curious about how Ecco is able to gain a foothold in the international golf shoe market. That’s why I thought I’d ask…
I believe personalization is a must-have and not just a nice gesture or a luxury. We should master how personalization efforts can be used to enhance relationships with consumers, produce customer loyalty and positively impact the bottom line.…