In recent days, Troon has successfully acquired a new client. The Hideout Golf Club & Resort in Brownwood, Texas, selected Troon to manage the golf operations, agronomy, retail, and sales and marketing. Located on the shores of Lake Brownwood,…
Monster Golf Club in Monticello, New York recently reopened for public play following a $40 million investment from Resorts World Catskills (RWC). The late summer/early fall preview season will allow golfers to experience the completely redesigned golf course…
It's hard to believe that Mike Strantz designed only seven golf courses in his lifetime, including the amazing Tobacco Road Golf Club (Established in 1998, the par 71, 6,557-yard) in Sanford, North Carolina. Despite this small number, his…
Have you been keeping up with Castle Stuart Golf Links (since 2009) lately? The Cabot Collection acquired this fantastic golf club in Inverness, Scotland, in 2022 and added it to its impressive collection. One of the first actions…
To be honest with you, I'm someone who prioritizes tracking the distance covered during games over analyzing my performance statistics. I don't have enough time for the latter. The Shot Scope G5 golf watch developers understood that many…
It is becoming evident that wellness, sustainability, and technology will hold significant importance to consumers in 2023. These trends are already showing clear signs of growing popularity. Just think about the popularity of fitness and exercise products and…
Today, it is clearly visible and demonstrable that superb customer service/care can greatly boost sales and customer retention. The 2022 Global Consumer Trends study of Qualtrics found: 63% of consumers think companies should listen better to their feedback.…
The National Golf Foundation’s latest annual state-of-industry Graffis Report had a very interesting finding. Namely, while on-course participation in golf increased by 2% from 2021 to 2022, off-course participation in the game rose by 13% in that same…
The omnichannel shopping behavior became the new normal and I am expecting it will continue to evolve into an ambient experience. Experiences powered by augmented reality and virtual reality, along with shoppable videos, will become more prominent as…
We here at Golf Business Monitor do our best to stay on top of all things Golf, all things Media, and all things Technology, but sometimes even internally things slip through the cracks, and we put off updating…
This year's tourism trends are very favorable for Madeira's golf clubs. If the local golf clubs take advantage skillfully these trends, they can win a lot. I am thinking of these tourism trends: The demand for change in…
The sports performance and technology industry is undoubtedly an exciting and rapidly growing field. Allied Market Research predicts the global sports watches market size was valued at $25.6 billion in 2021, and is projected to reach $54.9 billion…
Foremost Golf, the UK’s largest retail and marketing services group has announced the winners of the Foremost Golf Awards for 2022: Supplier of the Year was PING, which claimed the top spot for the 13th time since the inaugural…
So far, when I was looking for a new shaft for my golf clubs, I took the following 5 aspects into account: Flex, Weight, Length, Torque, Kick point. Now, Fujikura Golf is explaining to me to pay attention…
I really liked the use of carbon - a one-of-one 60X Carbon Twist Face - in the previous TaylorMade Stealth driver model. I will try to summarize below the really new features of the TaylorMade Stealth 2 driver. TaylorMade…
We all know how hard is to acquire and retain a client. When you are able to retain such a client as the PGA Show you say it is a massive success. This is why I am happy…
Wunderman Thompson's The Future Shopper Report 2022 found 5 trends that are really relevant to golf shops: Over half of spending is now online. Customers became comfortable with technology and demanding digital products and services. Poor experiences online…
Golf and golf participation have set so many all-time records over the last few years, it’s hard to keep track of them all. Rounds played, new golfers across all demographics, returning golfers, new women golfers, new junior golfers…
The Australian Swing Factory - a Toptracer Partner - seems like clearly understands what the future generations of golf - Millennials and Generation Z are looking for: Public courses;Playing with friends (golf social tendencies): 62%experiences (e.g. Toptracer). Golf…
I have to say, Chervo Autumn-Winter 2022-2023 Collection reflects nature really well. You will find in the new collection - among the others - the varied flora of the Amazon Rainforest to the resilient wildlife of the Himalayan…