TaylorMade has revolutionized the way we think about drivers by introducing a major innovation in the past two years. They have significantly increased the use of carbon fiber material in their drivers, which has made them stand out…
I have been keeping an eye on the progress of The Cabot Collection for a while now. I'm interested in how they select their locations, golf course designers, and other aspects of their business. As part of my…
It would be folly to think that all golfers are the same. We have to learn the difference between them and how to differentiate among them to be able to attract the right customers to our golf clubs…
The Kelly Ranch Golf Club is all set to become Texas' 908th golf course, opening its doors in 2025. The $100 million Kelly Ranch Golf Club - by Escalante Golf - is located on 240 acres of rugged rolling…
For a considerable time, I have been underscoring the significance of social proof as a central tool for attaining trust, soliciting interest, and ultimately boosting sales. In light of this, I will refrain from repeating myself. If you…
I've attended a few IGTM events and heard much about Morocco as a golf destination. It's piqued my interest! I even had the chance to report on Assoufid Golf Club and Atalayoun Golf Resort. Last week, I met…
GolfStar, Northern Europe's largest "Multi-Course Owner Operator," runs 13 Swedish golf clubs and 19 golf courses with over 50,000 customers. GolfStar decided to expand its operation abroad. The first country is Spain. They have already established their Spanish…
The Vaquero Club is an exclusive private club located in the affluent Westlake community on former ranch land west of the DFW airport. Established in 2001, Vaquero Club occupies 525 acres of what was once the Hunt brothers’…
A few days ago, I talked with Knight Schwandt (VP of Sales, Club Caddie) about how he sees golf clubs' success in personalizing their services and making their marketing activities data-driven. You can read the details here. Do…
How much marketing and sales benefits can come from a golf club's favorable ranking in a golf magazine's TOP100 list? It can be said with great certainty that it can give the golfer one more confirmation during the…
Camiral Golf & Wellness is actively seeking professional solutions to reduce the amount of irrigation water used on its golf courses without compromising the quality of its greens. Recently invested €1 million in new water reduction measures such…
The British & International Golf Greenkeepers Association (BIGGA) and Premium Partner ICL have revealed the 5 participants of the 8th ICL Continue to Learn Scholarship. The ICL Continue to Learn Scholars for 2024 accurately represents the diverse greenkeeping…
The Cabot Collection, developer and operator of luxury resort and residential golf destinations, has found a jaw-dropping location for its new property - Cabot Revelstoke - in Revelstoke. It is their second property in Canada after Cabot Links…
A frequent topic in recent years is how to create new sources of revenue for our golf clubs. Another urgent topic is enhancing and developing the customer experience for our golf club guests and members. I was inspired…
Recently, two very serious studies have been conducted on what golf clubs and the golf industry should do so that significantly more women choose golf as a sport. It's worth noting that Syngenta conducted a research study with…
I was taught that keeping your lower body stable while putting is really important. Golf Pride's new Reverse Taper grip tries to help us with this. Would it really depend on that? Reverse Taper - a new technology…
It has come to light that Google's policy regarding the support of third-party cookies is slated for discontinuation by the first quarter of 2024. This long-standing decision will likely have significant implications for golf clubs and resorts that…
The British & International Golf Greenkeepers Association (BIGGA) has just announced that Jacobsen will be the headline sponsor of the BIGGA Celebration, taking place on the opening evening of the BIGGA Turf Management Exhibition (BTME). The BIGGA Celebration…
It will be a good month for EZGO. I reported that Monster Golf Club purchased a new EZGO lithium-powered golf buggy fleet yesterday. La Cala Resort in Spain purchased a new fleet of EZGO Elite Lithium-powered golf carts,…
The travel industry has made a remarkable recovery after facing challenging times caused by the recent pandemic. Both leisure and business travel are growing similarly, depicting a positive trend in the industry. The year 2022 witnessed a significant…