How to upgrade your Ping putters?
We tend to speak about putting as golf's game within the game. The putting stroke is the least complex of all the ways there are to swing a golf club. It requires no special strength, speed, size or…
629 entries: PING
Ping’s sponsorship challenges with Michael Phelps
Last week I came across with the news the Ping signed a sponsorship deal with the olympian swimmer superstar Michael Phelps. John Solheim, Ping's chairman and chief executive officer expressed his hopes that "his global presence as a…
How bold was The Inspiration Club’s £700K+ investment?
The Menai-Davis family, who own the Bridgetown Golf Group, will open their third golf course, The Inspiration Club, on June 1st. The new course is located just south of the A40 Western Avenue. The weekend green fee is…
The new Shot Scope V5 can automatically track performance.
Shot Scope has launched the Shot Scope V5 GPS and Shot Tracking watch - expanding on the popular V series with a new sophisticated and functionally savvy device, offering automatic performance tracking (by “Power-Sense” technology). Continuing from the…
Will the Dubai Golf-operated clubs succeed in employee advocacy?
Let's start with the great news and start this day positively! All three Dubai Golf-operated golf clubs in Dubai, Emirates Golf Club, Jumeirah Golf Estates, and Dubai Creek Golf and Yacht Club, have been recognized with Gold Flag…
What are the ambitions of Escalante Golf with the new 550-acre Wilderness Club?
In January 2022, I could report that Troon had won the Wilderness Club management duties. Escalante Golf, one of the nation’s premier owners and operators of golf courses and private clubs, added the 550-acre Wilderness Club in Montana…
Unleash your full potential with the new Wilson Staff Model ZM Wedge!
To all Wilson Staff fans and those who are struggling with their game, this message is for you. Wilson Golf will launch its new Wilson Staff ZM Wedges on April 2. The new wedges have been available for…
Do golf entertainment venues cannibalize traditional golf course customers?
Elisa Guadet shared an exciting statistic from our interview yesterday. While 75% of on-course golfers are male, the gender split of players off the course is almost 50-50, with 47% female and 53% male. Syngenta's recently published study…
What exciting opportunities lie ahead for women’s golf in 2024?
Meeting Elisa Gaudet, the founder of Women's Golf Day, at the PGA Show in 2015 was a defining moment for me. Her initiative and drive inspired me, and I joined the Women's Golf Day team as a country…
How will KemperSports reinvent the golf experience at Heritage Shores Golf Club?
Since July 2022, Indigo Sports (a division of Troon) has operated Heritage Shores Golf Club. Between 2015 and 2022, Billy Casper Golf managed the golf club. KemperSports was recently selected by the Heritage Shores Home Owner’s Association to…
How did the AI technology help develop the new Wilson Dynapower Forged irons?
On Friday, I wrote about using artificial intelligence in product development. Here is another example of how this technology can help create even better golf clubs. Because the Wilson Golf AI technology system played a significant role in…
How the partnership with Foremost Golf can boost Golf Swing Systems’ sales?
The golf simulator market is now a significant segment of the golf equipment market that cannot be ignored. Have you taken notice of this? This is not surprising if we are aware of the fact that over the…
Ready to Discover Professional Golf Tournaments with GolfPlus?
Many people recommend using Google to find suitable golf tournaments, whether you are a professional player or a regular golfer like me. At first glance, this sounds simple and easy. However, finding relevant and compelling golf tournaments can…
Why is the Hagen 54 golf tournament worth experiencing?
Prince’s Golf Club, Royal St. George’s, and Royal Cinque Ports have joined forces to offer a unique and storied championship links experience – the Hagen 54. The name is inspired by Walter Hagen’s now-famous 1920 Open Championship practice…
Will the new Titleist AVX golf ball be my savior on the greenside?
Many of us seem to be facing some difficulties regarding reducing the number of shots on the greenside. Generally, the Titleist AVX golf ball is for those seeking more distance (like me). Compared to Pro V1, AVX flies…
Will Boxto achieve its desired goals with Nicklaus Companies?
Just like in previous years, the Nicklaus Companies (part of 8AM Golf) was listed on the NGF Golf 100 list. At first glance, the multi-year licensing partnership between Boxto (Mexico) and Nicklaus Companies is a win-win situation. I…
How could ECCO Golf take advantage of the partnership with Random Golf Club?
The global influencer marketing spending is around $21.1 billion. Emarketer forecasted in 2022 that the influencer marketing spending in the U.S. in 2024 will be $7.14 billion. Hence I predict 2024 will bring us more connections and collaborations…
The TaylorMade Qi10 Max driver has an MOI of 10,000 g-cm². A new forgiveness record?
TaylorMade has revolutionized the way we think about drivers by introducing a major innovation in the past two years. They have significantly increased the use of carbon fiber material in their drivers, which has made them stand out…
How does Cabot strive to develop its golf clubs & innovate the golf club industry?
I have been keeping an eye on the progress of The Cabot Collection for a while now. I'm interested in how they select their locations, golf course designers, and other aspects of their business. As part of my…
Why should we use customer personas to improve your golf club marketing’s efficiency?
It would be folly to think that all golfers are the same. We have to learn the difference between them and how to differentiate among them to be able to attract the right customers to our golf clubs…