I spoke to Stephen Norton, General Manager at Birchwood Park Golf and Country Club, to discuss how the demands of golf club management have changed since the start of the pandemic. Prior to the pandemic, we were actually…
Great customer experience needs marketing automation. In the last couple of years, the number of new channels and customer touchpoints grew significantly. This is a great challenge for marketers, among them golf club managers to manage the complexity of content…
The COVID-19 pandemic has changed just about everything, including golf club HR and talent management. People are reevaluating their work preferences. Unfortunately, not always the job/work in golf club comes out as a winner. Employee experience must be…
When I shared my golf club marketing trend predictions for 2021 a year ago, I wrote 2 main thoughts to consider: The coronavirus crisis is giving another push to digitalize our golf club operations by utilizing the latest,…
You probably haven't heard much of the Luxemburg-based Concor Golf yet even though it was founded by golf industry veteran Jon Schauder (20+ years at Troon). What really caught me in Concor Golf’s results-oriented approach and low-risk proposition…
I was so glad that so many of you were interested in my 2021 golf club marketing trend predictions. Reading through these, I see that I was not very wrong. On the contrary! How did you see the…
The latest research of The R&A and Sports Marketing Surveys (SMS) found that the total number of golfers has increased to 66.6 million from 61 million over the last five years, surpassing the previous high mark of 61.6…
I told my audience at the 2021 GCMA National Conference that today's businesses no longer compete only within their market category or industry. The personalized experiences delivered by disruptors such as Amazon, Netflix, Apple, Uber, etc., and a…
Did you know that 46% of new hires fail and leave a company within the first 3-6 months on the job? And not only that but 89% of the time when new hires leave it’s an issue of…
Thornbury Golf Centre - near Bristol - will start soon a £600,000 irrigation investment project (funded by club owner and operator, Burhill Group Limited (BGL)) with the aim of amplifying the look and playability of both golf courses,…
I have just learned - at the University of Georgia's Turfgrass management certificate program - the 7 turfgrass species that are good salt-tolerant: bermudagrass, zoysiagrass, St. Augustinegrass, tall fescue, creeping bentgrass, alkaligrass (Puccinellia distans), and seashore paspalum. One…
The world of work has changed. Expectations of both employers and employees have changed. A significant number of golf club employees are quitting their jobs citing issues related to the employee experience (EX), from lack of work-life balance…
The last time I visited Estonia, I really liked the atmosphere of their golf clubs. We don’t hear much about Estonian golf courses, but just recently Today's Golfer has ranked Pärnu Bay Golf Links as the #23 modern…
You must have heard that Aldar Properties sold the Abu Dhabi Golf Club Complex for $49 million in 2020. The new owner is a financial investor. Following new ownership at the start of 2021, the Club is now…
I found an interesting study from O.C. Tanner. They found the most important driver (37%) of great work is "Recognize me". To have a successful culture of recognition, you need to consider these 5 factors: Be specific &…
In the last three years I wrote about the Farleigh Golf Club (UK) for several reasons: Winner in various categories at the 59Club 11th Annual Award: my59 Ultimate Service Excellence, Golf Operations Team, Golf Manager of the Year…
My new interviewee, Andy McMahon is the new director of golf operations & padel club in Adare Manor. On this occasion, I thought about asking How Adare Manor is improving the customer experience & the employee experience, where…
When I first heard about the promotion of Alastair Higgs (Europe Service Manager) and the appointment of Antonio Farina (Area Sales Manager: Italy, Turkey, Greece, and Cyprus), Rain Bird's corporate culture came to my mind unintentionally. As a…
One of the biggest education trends is eLearning in 2021. Increasing demand for technology-enabled e-learning solutions globally is driving the industry's growth. Global Market Insights estimates the eLearning market size is set to exceed USD 1 trillion by…
I’m so glad we got to this big day when Les Bordes Golf Club's New Course (Gil Hanse design) is ready for playing. This is Gil Hanse's first golf course design project in continental Europe at the start…