It seems like, the Troon-managed Abu Dhabi Golf Club was able to keep up the outstanding customer experience performance from last year. In 2015, they received the "Best Golf Course above 500 AED of the Year" at the Middle…
When I heard that Troon is launching advisory services, I have gone through Golf Inc. Magazine's TOP20 golf club management company list to see who have got similar services. To my great surprise, only a few of them…
Troon has been selected to manage the Tiburón Golf Club in Naples, Florida. The golf club was carved from 800 acres of prime Southwest Florida real estate. It features two 18-hole, Greg Norman-designed golf courses, the Gold and the Black.…
Do you remember, when I wrote about the renovation of The Cape Club (formerly Ballymeade Country Club; managed by Troon) in last March? This renovation project is now almost complete. The Cape Club by Troon, located on Cape Cod in Falmouth,…
The EWGA (Executive Women’s Golf Association; founded in 1991), the largest women-focused national amateur golf association in the United States and Troon announced the renewal of their multifaceted Supporting Partnership. The partnership is designed to increase women participating in…
Troon has been selected to manage Aetna Springs Golf Course in Napa’s Pope Valley in Northern California. The Aetna Springs Golf Course is a 9-hole golf course reputed to be the oldest golf course west of the Mississippi as the…
There is a golf country in Europe that despite its size and purchasing power we hardly hear about her. The country is Germany. Germany is the #2 golf country in Europe (639,137 golfers; 15% of European golfers), not far…
Troon has been selected to manage Knollwood Country Club in Elmsford, New York. Knollwood Country Club is located in renowned Westchester County. The club has a rich history dating back to 1894 when it was founded. Knollwood was one…
Puerto Rico is one of the key golf tourism destinations (market share: 17%) of the Caribbean region. Only the Dominican Republic is more popular than Puerto Rico. What is not so rosy in Puerto Rico is the economy.…
Although Germany is the #2 golf country in Europe with 639,137 registered golfers (source: KPMG: Golf Participation in Europe 2015), we hardly talk about the country's golf club business. Germany is also the country with one of the…
For first hearing, Baby Boomers look very attractive for many marketers and golf marketers (e.g. ClubCorp, Callaway Golf, Nike Golf). This is based on the perception that the nearly 79 million Baby Boomers (in the US; 15% of them are…
This weekend (5th-8th November) was held the full-3 day World Golf Awards program at the Conrad Algarve (it is the 2nd year in a row that the event is held in this luxury Algarve hotel). World Travel Awards celebrated earlier…
Troon will launch officially on November 1, 2015 their new, the 2016 Troon Cards. So let's see what are the new features, services and left unchanged. These are the new services and features: Addition of 4 new card options…
Troon has partnered with Executive OutReach Events to create the Troon Corporate Academy. Troon would like to help corporations to improve their relations with employees and customers and provide them unique recognition experience. The Troon Corporate Golf Academy can be implemented on…
The 2015 Troon Challenge has just ended at Troon North Golf Club (August 22-23, 2015) after 12 weeks of hard-fought competition contested on 35 courses, spanning 16 states. The game attracted more than 1,200 amateur golfers. This was a shamble…
Troon was selected to manage Tierra del Sol Resort & Golf's golf operations. It is a premium lifestyle community providing a choice of home ownership and rental opportunities. Tierra del Sol Resort & Golf has a 18-hole golf course designed by Robert…
Troon has been selected to manage The King Kamehameha Golf Club in Maui, Hawaii. The King Kamehameha Golf Club is the only private 18-hole golf course in Maui, Hawaii. The par-72 course originally designed by Ted Robinson Sr. in 1991, and…
Troon Golf will provide consultation for the Greg Norman-designed golf course (6 signature holes created by Greg Norman), which rivals any ocean-side course in the world, advising on daily operations including the clubhouse, staffing, maintenance facilities and overall…
In May, Troon Golf is launching its 4th annual "Player Development Month with Get Golf Ready". Troon daily-fee facilities, private clubs and Troon Golf Academies around the world will join together to conduct more than 500 introductory golf clinics…
Troon Golf is celebrating its 25-year anniversary. The success story began in 1990 with the Troon North Golf Club. Today they are managing 250 golf courses, in 36 states and 27 countries. Troon Golf moved first to Australia…