99 entries: retention

What could improve Srixon’s B2B customer experience?

By: 2016. 04. 26.

Srixon has been announced as the title sponsor of the inaugural Foremost Assistants Championship, scheduled to be held on Wednesday 20th July at The Nottinghamshire Golf and Country Club. Foremost Professional Assistants will battle it out over the…

Are golf clubs prepared for the “connected customers”?

By: 2016. 04. 19.

Probably it is not an exaggeration to say that today's customers are more empowered and connected. These people are multi-taskers and mobile. Before you would say that this is only true for certain age-group and generation, then I have…

Will Troon be able to improve Golf Club Pfalz?

By: 2016. 02. 10.

Although Germany is the #2 golf country in Europe with 639,137 registered golfers (source: KPMG: Golf Participation in Europe 2015), we hardly talk about the country's golf club business. Germany is also the country with one of the…

Do you have doubts about digital marketing potential?

By: Keith Haslam 2016. 02. 01.

There is still a lot of discussions about the actual tangible benefits of using social media and digital marketing. My view on such matters is that on its own, it is not a silver bullet, but used as…

How could The Falls Club really revive?

By: 2015. 12. 03.

The Falls Club has undergone recently a couple of changes, among them a name change (from The Falls Country Club to The Falls Club), new branding, along with renovations and upgrades to the golf course and clubhouse. Part…

What can do golf tourism for Andalucia?

By: 2015. 10. 19.

Andalucia is in a controversial situation. Although, we can see 7 million tourists are visiting Andalucia every year, among them many golf tourists (see below the figures), but we can also find an unemployment rate of 35.21 % (The forecast is still…

How to entice women to our golf courses?

By: Rich O’Brien 2015. 10. 05.

My new guest writer is Rich O’Brien. Rich is a columnist for the Charleston Golf News where he writes a Grow the Game column and a Golf Therapy Column.  He is also a sport psychologist and adaptive golf instructor, he…

How should Macdonald Hotels’ loyalty program work?

By: 2015. 09. 07.

Macdonald Hotels & Resorts seems to understand the importance of customer retention. They want to reward golf players across the UK with the launch of the group’s first ever pay and play reward programme, Loyal-Tee. Loyal-Tee loyalty card will…

Troon will manage Tierra del Sol Resort & Golf

By: 2015. 07. 09.

Troon was selected to manage Tierra del Sol Resort & Golf's golf operations. It is a premium lifestyle community providing a choice of home ownership and rental opportunities. Tierra del Sol Resort & Golf has a 18-hole golf course designed by Robert…

Why is it good to be a guest in The Grove?

By: 2015. 05. 29.

Last year I complained about that golf clubs do not measure customer satisfaction, performance and NPS (Net Promoter Score) to be able to attract new golfers and golf club members, but also to retain existing ones. Now I…

David Leadbetter shows new technique how to attract more golfers

By: 2015. 03. 13.

Thanks to my visit at the PGA Show in Orlando, I had the chance to meet with the David Leadbetter Academy. The Academy's CMO Benedict Riches says David Leadbetter found a totally new instruction concept that can help us…

What can Silver Creek Valley Country Club to become a leading private club?

By: 2015. 02. 28.

Recently Silver Creek Valley Country Club (San Jose, California) has declared a new objective for this year. Namely, they would like to be among the leading private clubs in the country. Silver Creek Valley Country Club’s improvement plan…

Put the audience at the HEART of your promotions

By: Pat Roque 2015. 02. 14.

My next guest writer is Pat Roque from Business Boomers. I met her at the PGA Merchandise Show in Orlando and found her thoughts really interesting. Pat promotes golf brands, organizations and teaching professionals to grow sales, enrollment, retention,…

Monte Rei starts to measure customer experience in a new way

By: 2015. 01. 28.

59Club has just launched its new product 'Stay & Play' an in-depth, statistical customer experience analysis. 59Club recommends to see the customer experience from a broader experience the total customer journey. The first golf club to utilize this customer…

What can make your golf instruction business better?

By: Maria Palozola 2015. 01. 12.

Recently I met with Maria Palozola, a Top 50 Instructor with the LPGA and asked about her golf instruction business challenges. I was interested in what kind of tools and solutions does she use to acquire and retain customers/golfers.  …

Mysterious shoppers raided Brocket Hall Golf Club

By: 2014. 09. 30.

Back in this April I had already written about Brocket Hall Golf Club won 59Club Awards' Silver Flag award for outstanding customer service. Recently Brocket Hall Golf Club conducted a mystery shopping survey by 59Club. Brocket Hall reached…

Brocket Hall is the place to hold charity events

By: 2014. 09. 09.

I am happy to hear that Brocket Hall is able to attract so many charity events. Double Olympic gold medallist Dame Kelly Holmes and English cricket legend Sir Ian Botham each held charity golf days at the Hertfordshire…

Rebounding golf participation in the UK

By: 2013. 07. 14.

Golf club membership retention and golf participation are two hot topics more than ever. When I was planning what to write in this post, some guesses went through my head. Is there a problem with the green fee…

Do you want to be Rickie Fowler’s new stylist?

By: 2013. 03. 12.

It seems like that the golf apparel industry players are adapting slowly to the new digital trends, namely mobile marketing and mobile application development for product and brand communication. Last month I wrote about TaylorMade's new R1 tuning application. I…