For first hearing, Baby Boomers look very attractive for many marketers and golf marketers (e.g. ClubCorp, Callaway Golf, Nike Golf). This is based on the perception that the nearly 79 million Baby Boomers (in the US; 15% of them are…
I have just heard about an interesting initiative of Callaway Golf: The Links at Petco Park. They somehow found a connection between baseball and golf. Not by accident, as per Nielsen, baseball is the most male-heavy audience, at 70%, with…
Again a "Sunday off topic", but this time it is important. It cannot be stressed enough the importance of prevention...and this is not a pharmaceutical industry mantra....This is why I am happy to highlight Troon and Callaway Golf's…
Colin Montgomerie, yesterday officially opened the five-star Dreamland Golf Club in Baku, Azerbaijan. This is the first golf club of Baku (capital of Azerbaijan). Dreamland Golf Club, a 170-acre premium golf club was designed by Cynthia Dye. The golf club…
In October Titleist will launch its new Titleist DT TruSoft golf ball. The new golf ball will be available from October 1 in the U.S. Titelist DT TruSoft golf ball will replace Titleist DT SoLo. There is probably one major difference…
It looks like there is a retro feeling in the golf industry. Wilson Staff 88002 putter returned after 52 years in 2014 and most recently Callaway Golf's Great Big Bertha. Now Cobra Golf is introducing the new KING LTD…
Honma Golf found an interesting venue to present and sell its golf clubs. From now on, we will be able to test or even buy Honma Golf's golf clubs at iPlayGolfUK. Mathieu Humel, a Honma Golf expert from…
The 3rd generation Srixon Q-STAR golf ball is designed for mid to high handicap golfers who demand premium performance. Srixon believes that the new Q-STAR golf ball delivers exceptional performance in all aspects of the game at every swing speed unlike other all-ability…
Couple of years ago I asked why don't we have crowdsourcing campaigns and project among well established golf equipment brands like Callaway Golf. I still think that it is an untapped source of growth and tactic for content…
In last November I wrote a review about Arccos Golf (innovation partner of Callaway Golf; the original concept/idea is from Callaway Golf) and Game Golf, where I shared my doubts about their future potentials, namely they are monofunctional and pricey…
In May, Troon Golf is launching its 4th annual "Player Development Month with Get Golf Ready". Troon daily-fee facilities, private clubs and Troon Golf Academies around the world will join together to conduct more than 500 introductory golf clinics…
Phil Mickelson gave his direct input on the design of this wedge. Callaway Golf tries to come up with a wedge, which has the versatility to perform out of deep rough, bunkers, on flop shots, and any of…
Last year more-and more golf ball manufacturers started to focus on feeling beyond distance to help our approach shots (chips and pitches). They (e.g. Callaway Golf, Wilson Staff) lowered compression and reformulated the covers (made them softer). To…
Let's see the brief history of the Pro V1 golf balls before I would explain what I found new in the 2015 Titleist Pro V1 and Pro V1x golf balls: October 2000: the original Pro V1 prototype was launched…
In the latest Golf 20/20 report I found that golf’s direct economic impact in Florida was $8.2 billion in 2013, an increase from $7.5 billion in 2007. How is this possible when golf participation is declining. In last…
Back in last December, I wrote about Callaway Golf's new Chrome Soft golf ball with compression 65. Now Wilson Staff is rising the stakes when they are launching their new 29 compression DUO and its companion product, the 35 compression DUO Spin,…
Odyssey Golf has just announced the launch of Odyssey Works putter line. Although it will be available nationwide (US) only from January 30, 2015, but I assume I will be able to try it on the demo day at…
In the last couple of weeks I was thinking (inspired by The Economist's article) about how will the so-called on-demand economy change or modify the golf industry and the way we conduct golf club business. I think there…
In November Callaway Golf launched its Big Bertha Alpha 815 driver. Now the Big Bertha Alpha 815 golf club family is complementing with fairway wood golf clubs and hybrid golf clubs. Big Bertha Alpha 815 Fairway Woods are…
Canalys recently published a survey that showed 2.7 million wearable bands (e.g. Fitbit, Nike's Fuelband, Motorola's Motoactv etc.) were shipped worldwide in Q1 2014. Some experts predict a decline in popularity + usage of wearable products. Personally I…