In 1989, the designer of a new American golf course called Persimmon Ridge hit the ceremonial first tee shot at the grand opening. As the now-familiar sound of a metal driver hitting a ball rang across the teeing…
I think it was September 2016 when the last time I talked about the Callaway Golf Steelhead XR golf club family. Now I can share with you the new Callaway Golf Steelhead XR Fairway Wood clubs (Pricing: $229; At…
Callaway Golf will launch its new Epic Irons, Epic Pro Irons, Epic Hybrids on June 16th. The new Callaway Golf clubs come with 3 new features: Next-Generation 360 Face Cup Technology for Longer Average Distance Exo-Cage for Energy…
The recently hired Sean Toulon believes there are parallels between cars and golf clubs. Actually, this is not the first time when Callaway Golf/Odyssey Golf is trying to adapt ideas and solutions from other industries. Last year the…
I was very surprised to hear last year that Lydia Ko (world #1) left Callaway Golf for PXG. Last year's other interesting sponsorship deal was when she signed a contract with ECCO Golf. She will wear Ecco BIOM G2…
I was so excited hearing about the new XXIO Prime golf clubs. I think the XXIO brand still an unknown golf equipment brand outside of Japan, although XXIO is very optimistic regarding the North American market. XXIO has just…
To answer you the question quickly: the innovative new Jailbreak ball speed technology makes the Great Big Bertha Epic Driver and the Great Big Bertha Epic Sub Zero Driver unique. Callaway Golf believes that the Jailbreak speed technology…
I assume you already heard about the latest acquisition of Callaway Golf. If not then, Callaway has just acquired the start-up putter company (just 11-month-old!!) the Toulon Design (based in Vista, California). Toulon Design was founded by Sean Toulon,…
In less than 40 days, Wilson Golf's crowdsourcing, reality show the Driver vs. Driver will end. Golf Channel announced today the 11 finalists who will present their innovative driver concepts and ideas with the hopes of ultimately becoming Wilson…
Don't worry there is nothing wrong or illegal with Callaway Golf's new Steelhead XR irons. Thanks to the next-generation 360 Face Cup technology, Callaway Golf was able to boost in face-speed is so significant that it’s hiked the COR…
It seems like that the Center of Gravity in Callaway Golf's drivers is going lower and lower. The soon to be released XR 16 Sub Zero driver is going to have the lowest Center of Gravity that Callaway Golf has ever…
Do you remember when I wrote first time about the Callaway Golf MD milled wedges in July 2015? At that time, I wrote that the new wedge line is leveraging 3 unique grinds (S-Grind, C-Grind, and the new W-Grind).…
Do you remember when I wrote about the launch of the Odyssey Works putter line in January 2015? It seems like Odyssey Golf reconsidered the usage of Fusion RX Insert & Metal-X roll pattern. This is how the new Odyssey White Hot RX putter…
A couple of weeks ago I heard about the new Callaway Chrome Soft golf ball that it will be a tough competitor for Titleist’s Pro V1x golf ball. It will be launched in two weeks (2/5/2016; Pricing: $39.99 per…
It is not the first time when I read from a golf equipment manufacturer that they have designed a new hybrid golf club that can replace irons (e.g. Titleist 816H hybrids). Can we say that replacing irons with hybrid golf…
Let's hope that Wilson Golf asked an important question from itself last year when the heralded their Driver vs. Driver first-of-its-kind television series that: How can I be relevant in the future in the golf industry? The only way…
The new PING G series are coming with 5 major changes. One of this changes reminds me Titleist 816H hybrids (irons vs hybrids). 5 innovations in the new PING G series 3 driver options -- standard, SF Tec (Straight Flight…
I must admit that last week when I played at the Royal Maxx Golf Club in Belek, Turkey, it was the first time when I played with Nike Golf clubs (Nike Golf SQ Sumo 5000) and golf balls…
Chuck Couch, a Mizuno veteran with more than 20 years of experience at Mizuno has been promoted to the position of Corporate VP of Sales, Mizuno USA. He started his Mizuno career in customer support and later held various high-level positions like…
As we could get used to it, the first months of the year is about new golf equipment and golf club membership sales. 2016 will not be an exception. In most cases, golf retailers like American Golf were…