Golfers and golf club guests are expecting an interactive user experience in 2023. Interactive content is twice as likely to engage a visitor as static content. Those websites that continue to communicate in broadcasting style (aka one-way communication) in…
I first heard about Ombria Resort in the Algarve in 2018 at the conference of the Portuguese National Golf Industry Council, where I participated as a speaker. Since then, many things from Ombria Resort's plans have been realized…
The Cape Kidnappers Resort (New Zealand) was launched in 2004. The American developer Julian Robertson (Kauri Cliffs' owner too) asked Tom Doak to design a golf course for the resort. This is how the 18-hole, par-71, 7,147 yards (6,569 meters) long…
Toptracer, the #1 range technology in golf, celebrated the successes of its partners at the 2022 EMEA Toptracer Range Awards event in March 2023. The ceremony is designed to celebrate the combined success of Toptracer’s growing community of…
Have you ever tried to find the connections between being highly ranked and golf revenue growth? What I know is that such rankings on the most important golf magazines' lists are good reasons to raise prices. At the…
We here at Golf Business Monitor do our best to stay on top of all things Golf, all things Media, and all things Technology, but sometimes even internally things slip through the cracks, and we put off updating…
Golf clubs must get in the footsteps of their guest and members to be able to deliver the desired golf club experience. The time when we developed services in our golf clubs based on intuition is over. In…
This year's tourism trends are very favorable for Madeira's golf clubs. If the local golf clubs take advantage skillfully these trends, they can win a lot. I am thinking of these tourism trends: The demand for change in…
What innovative club membership offers do the Champion Hills have? It is imperative to understand the recent trends of remote work, golf club usage patterns, and lifestyle changes (e.g. demand for sustainable golf club operations). Pre-pandemic customer preferences…
I am not saying anything new when I say that F&B is one of the most important sources of income for golf clubs. It is also worth noting that more cooking experiences are taking place online nowadays. GWI…
Foremost Golf, the UK’s largest retail and marketing services group has announced the winners of the Foremost Golf Awards for 2022: Supplier of the Year was PING, which claimed the top spot for the 13th time since the inaugural…
In October 2022, I highlighted that those golf clubs who understand the importance of investing in driving range experience and do not only look at the cost side of this investment can answer at least three business challenges at the…
Since my FAM trip to Las Colinas Golf & Country Club in 2018, I saw many great achievements at the Spanish golf resort. Las Colinas Golf & Country Club won 3 categories in the World Travel Awards competition in 2021:…
We might assume that high-end golf resorts like the La Cala Resort (a 4-star golf resort in Spain) would adopt sooner the latest interior design trends in the hospitality industry. What is this about? Here I would highlight…
I have just discovered that The Grove - May 2 - will be one of the venues of the 2023 Rose Ladies Series, in addition to West Lancashire Golf Club, Southport & Ainsdale Golf Club, Wentworth (East), and…
How many of you know that the golf course at Aloha Golf Club was designed by Javier Arana? Aloha Golf Club - Par 72, 6,293m (6,882 yards) - has hosted the PGA Tour 3 times between 2007 and…
WPP says "2023 promises to be a highly competitive environment for brands and rights-holders looking to get ahead in the sports industry". I also see the sports broadcasting landscape has changed significantly in 2022. Streaming became a very important…
Let's face it! We do not often hear about the appointment of female general managers or managing directors in the golf club industry. The Golf Club Managers Association said that only 20% of golf club managers were women in the UK…
Today, more and more golf club managers realize that there is a connection between the pace of play and the golf experience (see customer experience). Managing tee-time intervals properly can contribute a lot to golf experience and improve net…
Mike Keiser's book - The Nature of the Game - was very instructive for me. Perhaps it was this book that convinced me how exciting and beautiful the links courses are and why minimalist golf course architecture is…