For years now, I've recognized a significant opportunity that golf clubs are overlooking: the potential to elevate the experience by enabling food and beverage orders directly from golf carts. I assumed that if Greg Norman's 'Shark Experience' service…
In today's competitive landscape for talent, golf clubs and their leaders are on a mission to attract and retain top performers, including greenkeepers, while fueling organic growth and boosting employee productivity. By introducing innovative perks and creating flexible…
Since 2021, when Ceri Mentai-Davis - CEO & Co-Founder of 'It's Never You' charity + Director: The Shire London, The Inspiration, The Legacy & West London Golf Centre - lost his son Hugh, I have been inspired by…
Wow, can you believe it’s already been ten amazing years? It feels like just yesterday when I met the inspiring Elisa Gaudet (Founder of Women's Golf Day) at the PGA Show in Orlando back in 2015! She was…
Prosports International, the UAE's premier golf retailer, celebrates its 30th anniversary, marking three decades of significant contributions to the region's golfing community. From its humble beginnings, Prosports International has evolved into a market leader, actively shaping the UAE's…
In 2025, I expect affluent travelers to favor luxury accommodations for family holidays, business trips, and unique experiences. This trend highlights the importance of offering immersive experiences, sophisticated dining, genuine local interactions, high-end amenities, and customized guest services. Luxury hotels…
In just five years, Golf & Leisure Group, with the support of HMH Golf & Leisure, has achieved remarkable success by acquiring two highly profitable golf clubs: Bristol Golf Centre in 2020 and now the impressive 3 Hammers…
Brands must embrace authenticity to rise above the noise and forge lasting connections. By partnering with influencers to share genuine brand stories instead of merely creating advertisements, they engage audiences profoundly, making it harder for them to tune…
Hiring a third-party golf club management company is a significant decision for a golf club. We hope their extensive expertise in key areas, such as golf club management, agronomy, marketing, food and beverage, etc., will help us find…
Golf clubs that focus on their members' desires for connection, belonging, and admiration can create relationships that go beyond simply offering products. Building a strong, positive relationship with club members is key to encouraging growth. These relationships not…
In 2023, the National Golf Foundation estimated that there were 11.5 million on-course senior golfers (aged 50 and over) in the U.S., accounting for 43% of all on-course golfers. I couldn't find any substantial statistical data on the…
The demand for sports academies has increased steadily in recent years, as more individuals seek to improve their physical and mental well-being, pursue their passion for sports, or achieve their professional goals in the competitive sports arena. These…
A few weeks ago, I was thrilled to receive an invitation from 54, the communications agency for Details – Hospitality, Sports, Leisure. They invited me on a FAM trip to Vilamoura Golf. As a passionate admirer of Portugal…
In November 2022, it was announced that Bernardus Golf in the Netherlands will host the 2026 Solheim Cup. The team at Bernardus Golf is committed to delivering a world-class event that not only sets a new standard for…
The professional sports industry represents one of the most profitable sponsorships and brand partnerships sectors. As of 2023, the global market for sports sponsorships has surpassed 100 billion U.S. dollars and is projected to nearly double by 2030…
It is already established that a unified customer view offers a comprehensive understanding of each customer, facilitating seamless interactions, higher conversation rates, and experiences that enhance customer satisfaction. Research from McKinsey reveals that 76% of consumers expect personalized…
Golfers' tee-time booking journey has become more complex, featuring numerous touchpoints. Marketplaces serve as the central hub for bookings; however, the tee-time booking experience extends across social media, a golf club’s website or app, and the marketplace itself.…
Prepare for an exhilarating second half of the week as the DP World Tour's Porsche Singapore Classic returns - for the 2nd time- to the Classic Course at Laguna National Golf Resort Club. Scheduled for March 20 to…
The World Padel Report 2024 indicates that there are over 30 million Padel players globally, and the number continues to rise. If you are considering building a court at your golf club, now is an excellent opportunity to…
Since the summer of 2018, I have developed a keen interest in the concept of employee experience. It is a critical factor that can significantly influence the customer experience of our guests and golf club members. That summer,…