The DP World Tour is heading back to one of Europe’s favorite golfing destinations! The Estrella Damm Catalunya Championship will be hosted at the Real Club de Golf El Prat from May 7 to 10, 2026. The upcoming…
One of this year's golf shoe trends inspires creativity with its seasonal and limited-edition designs. A prime example is the TravisMathew × Guinness Daily Pro Hybrid Plus, combining bold aesthetics with waterproof synthetic craftsmanship and cushioned performance—an inspiring…
The advertising industry has undergone a significant transformation in recent years, primarily driven by shifts in consumer behavior and preferences. A key development in this landscape is the emergence of retail media networks, which effectively bridge the gap…
I view the transition of Daniel Steen from his role as Sales and Marketing Director at Ranger Servant to Sales Director at GolfMore as an exciting development in his career. GolfMore serves as a payment solution that enhances…
Is it possible that the seltzer product category is poised to achieve a premium status comparable to that of gins and whiskies? This year, a significant trend is emerging towards premium variants, including artisanal blends, higher alcohol by…
The VP Bank Swiss Ladies Open takes pride in being Switzerland’s premier professional women’s golf tournament, recognized as a key event on the Ladies European Tour calendar since its reintroduction in 2020. It enjoys a substantial global presence,…
How can a resort become a beacon of allure in 2025? What extraordinary experiences do golf tourists and discerning travelers crave today, seeking a more refined ambiance? In recent years, there has been a notable shift in tourists'…
The global indoor golf simulator industry is valued at USD 1.4–1.9 billion in 2024–2025, depending on how “indoor golf” is defined, with forecasts projecting substantial growth through the late 2020s. Fortune Business Insights estimates the global indoor golf…
The PIF London Championship is an exciting addition to the Ladies European Tour (LET), offering a substantial purse of £2 million. The PIF London Championship will return for the 5th time to the Centurion Club in Hertfordshire from…
Sotogrande announced a new partnership with top Ladies European Tour star Mimi Rhodes, who will serve as the official touring professional ambassador for the destination. Currently ranked #1 on the Ladies European Tour, Rhodes has achieved impressive success…
B2B marketplaces are experiencing significant growth due to the increased adoption of digital solutions by decision-makers, enhanced access to financing options, and the ability to manage more complex value chains. The travel sector, exemplified by platforms such as…
A transformative revitalization project, valued at $92 million, is currently underway at Saddlebrook Resort, the renowned 480-acre destination located near Tampa, Florida. This extensive redevelopment aims to restore the property’s legacy as a premier destination for leisure travelers,…
In 2025, the hospitality industry is undergoing a transformative wave of guest experience innovations, centered on personalization, technology integration, and sustainability. Elevating the guest experience transcends basic hospitality, as each enhancement meets immediate needs while nurturing loyalty and…
Effective partner marketing unlocks the potential to not only acquire new customers but also cultivate enduring loyalty programs and forge strategic partnerships that drive sustained business growth. This powerful strategy enables businesses to leverage their partners' marketing channels…
I was discussing golf sponsorships by automotive brands with my friend this morning. Two emerging automotive brands are making notable strides in the realm of golf sponsorship. The first, Genesis, which is Hyundai Motor's premium vehicle division, is…
In May, I shared the inspiring news of Golf & Leisure Group's acquisition of 3 Hammers Golf Complex. I was truly impressed with the complex's remarkable performance thus far. Consequently, I reached out to the new owners, James…
The PIF London Championship is set to inspire as it returns to Centurion Club this summer, part of the prestigious PIF Global Series on the Ladies European Tour (LET). From 8-10 August, the tournament will proudly celebrate its…
Influencer marketing and brand ambassadorship might sound like synonyms. Both involve leveraging someone’s loyal audience to create brand awareness and generate sales. Both types of advertising revolve around leveraging the person's power of recommendation. This is also true.…
Consumer data reinforces the powerful impact of partnering with a leading charity in sponsorship marketing, showcasing some of the strongest results possible. These collaborations enable brands to make a positive contribution to society, enhance their brand equity, and…
PwC envisions a future where AI contributes an astonishing $15.7 trillion to the global economy by 2030. Their Global Artificial Intelligence Study reveals the potential for AI to elevate local economies’ GDP by up to 26% by that same year, highlighting…