Callaway Golf X Forged CB Irons vs. X Forged UT Irons
On 29 November Callaway Golf will launch its new Callaway Golf X Forged CB Irons, Apex MB Irons, and X Forged Utility Irons. Now I will focus only on Callaway Golf X Forged CB Irons and X Forged…
1663 entries: the open
What should the BIGGA online conference be about?
It seems like more and more events are moving online. The coming BIGGA online conference (10 November 2020) is not an exception. For a long time, I thought that online conferences are killing one of the biggest benefits/advantages…
Digital transformations & pricing trends in golf clubs
I frequently read reports on digital transformation. The most recent report I read was Altimeter's The 2020 State of Digital Transformation. I found in this report that the TOP4 drivers of digital transformation are Increase productivity to streamline…
5 best practices to consider for golf club leaders
A year ago, I asked Francisco de Lancastre David as the new cluster general manager of Troon Abu Dhabi (=Yas Links Abu Dhabi, Abu Dhabi Golf Club, and Saadiyat Beach Golf Club) about his future plans in the new position.…
Because the night belongs to the OMEGA Dubai Moonlight Classic
When I heard of this year's OMEGA Dubai Moonlight Classic, somehow Bruce Springsteen's song came to my mind: "Because the night belongs to lovers / Because the night belongs to lust / Because the night belongs to lovers…
The final Titleist Pro V1 and Pro V1x prototypes will be tested at TPC Summerlin
A lengthy testing process is coming to an end this week. Following a two-year development process, next-generation Titleist Pro V1 and Pro V1x golf balls are now available to PGA Tour players to use in competition. The final…
How “Troon Women’s Golf Month” is contributing to breast cancer awareness month?
The World Cancer Research Fund and the American Institute for Cancer Research say "Breast cancer is the most commonly occurring cancer in women and the second most common cancer overall. There were over 2 million new cases in…
Golf Pride Expands Popular PRO ONLY Putter Grip Family with CORD Series
Last year, after much deliberation, I switched my golf grips to Golf Pride MCC Align and Golf Pride Tour Velvet Plus 4. The results speak for themselves. In the same year, I shared with you and explained to…
This is how Chart Hills will look like next spring
I have already shared with you the news about the renovation work at Chart Hills. The club is hoping that all of the work will be completed before the start of the 2021 golf season or sooner if…
Why worth considering the new Titleist CNCPT irons?
How many of you remember when I introduced you the first CNCPT by Titleist irons in April 2019? Now I can show you the latest Titleist CNCPT irons: CP-03 irons provide a balance of power and control in a progressive…
Sentosa Golf Club is gearing up to fight food waste. How?
Have you heard that Asia produces over 50% of global food waste? China, South Korea, and Japan are being responsible for 28% of disposed food. At the same time in Singapore, I can see continuous improvement in disposed food…
How can HowDidiDo help us make our game better?
When I first heard of HowDidiDo's new digital learning experience service, immediately Golf GameBook Swing Card (powered by the Swing Index) came into my mind. I tell you soon why. HowDidiDo is among many other golf outlets which…
Will Mack Daddy CB wedges bring relief in our short game?
How much golf equipment manufacturers like Callaway Golf can enhance the forgiveness of their golf clubs? Why don't they come up with added-value services (see product-service systems)? Until they find out the whys, let's see the new Mack…
What could make the Laguna Golf Lang Co more memorable?
In my previous post last December I wrote about the importance of developing memorable moments for our golf club/resort's guests and members. Then I said: We must avoid flat/”mostly forgettable” experiences and create moments that matter to our customers. „Defining…
Golf course agronomy spending optimization…beyond imagination
Everyone’s needs and abilities are different so the first question really is; how good do you have to be in order to be successful in your market and/or to meet the demands of your ownership, members, and guests?…
What are behind the scenes of the 14th Portugal Masters?
We are just over the first day of the 14th Portugal Masters in Victoria Golf Course (Arnold Palmer design). 5 Portuguese played under Par yesterday. This is a great opportunity to interview Rui Grave, Head Greenkeeper at Dom…
How comfy are PING’s Autumn/Winter 2020 men’s apparels?
One of my New Year's resolutions was to extended my golf season until the end of November. This is why I was happy to discover PING's Autumn/Winter 2020 men’s apparel. The collection sees PING expand its partnership with…
What has Farleigh Golf Club achieved in the last 10 years?
I’ve been eyeing the Foxhills Collection's Farleigh Golf Club for a long time. After the Hayton family bought the golf club (the previous name was Farleigh Court, opened in 1997) 10 years ago they invested heavily in the…
Are you ready for Titleist’s virtual golf ball fitting consultations?
The COVID-19 pandemic forces service providers among them PGA Pros but brands among them Titleist to find alternative ways to connect with customers, golfers, etc. Early this year I recommended to PGA of Canada to discuss in their…
How homey is the remodeled clubhouse of the Empordá Golf Club?
I assume many of us have got a certain perception and expectation in what kind of golf clubhouse we would feel delighted, comfortable, and most of all homey. Here are 5 ideas and concepts that can make a…