Troon International has selected 59club to afford its venues full access to their market-leading "performance management" products & services. Troon International is not entirely a new client for 59club. In the second half of this article, I will…
Last year, was not an easy year for club managers to deliver the same level of customer experience as in a normal situation. People usually remember peak moments and pits during their stay in a golf resort or…
The COVID-19 pandemic affected almost every aspect of life and business in 2020. It will not be very different in 2021. Before I would detail the customer experience trends in 2021, let's see who are the winners of…
The American Hotel and Lodging Association predicts some 45% of all hotel jobs have been eliminated or will be eliminated in the next few weeks. They forecast a 30% drop in hotel occupancy over a full year would…
The Forest of Arden Marriott Hotel & Country Club was the host venue of 59Club’s 10th annual Service Excellence Awards on March 12, 2020. On the night, 59Club presented 64 awards across 27 categories, recognizing ‘service excellence’ across…
I was very sad to turn down the invitation to 59Club's European Service Excellence Awards due to family reasons (with my wife we are expecting a baby on March 16). This year Forest of Arden Marriott Hotel &…
The very first step of improving customer experience in our golf clubs is the measurement of CX. This is why I am happy to see so much nominees at the latest 59club Service Excellence Awards. Today, customer experience…
The Leading Golf Courses of Europe (LGCE), a corporation representing some of the continent’s most distinctive clubs, has joined forces with Europe’s leading golf-specific mystery shopper service, 59Club. LGCE runs more than 35 individual member clubs – including Monte…
In the last three years I wrote about the Farleigh Golf Club (UK) for several reasons: Winner in various categories at the 59Club 11th Annual Award: my59 Ultimate Service Excellence, Golf Operations Team, Golf Manager of the Year…
Paul Armitage left the club not so long time ago as the general manager of the Golf National. His successor is Philippe Pilato. He has been at Golf National for 25 years, almost since the day it opened.…
I am happy to see that another golf club understood the importance of rethinking and redesigning the driving range experience available in their golf club. One of the customer experience trends that I am expecting in 2021 is…
Last week Golf Genius proudly announced that they completed their first institutional round of equity funding, led by Rory McIlroy, and MVP Capital Partners. Robert Brown, managing partner of MVP Capital Partners said "We view Golf Genius Software…
Last week I asked two questions from Keith Haslam the managing director of Braemar Golf: How do you minimize your golf club's losses due to coronavirus/COVID-19? Have you got a recovery plan/idea for the post-COVID-19 era? He took…
Yesterday, I have already highlighted the importance of golf club employees' appreciation. Now I would like to explain to you why both recognition and appreciation are important. This idea came to my mind when I heard of Burhill…
I am very happy that I could make 2019 a very eventful year as well. Let's take a look at the achievements and results. For my advertiser partners, it is really promising that Golf Business Monitor's traffic grew…
59 is the ultimate score in golf, the holy grail if you like, something that most of us can only ever dream of achieving – that’s what 59club is about, it’s striving to achieve the ultimate. My aim…
During the latest IGTM event in Ljubljana, Slovenia, I thought I will be able to interview David Ashington (Director of Sales & Hospitality, Monte Rei Golf & Country Club). Very soon I had to realize that due to…
When entering a new club, the first few months are without doubt spent evaluating the club and the situation the club is in. Determining the strengths, weaknesses, opportunities, threats, existing membership and maybe learning about the local culture…
The importance of continuously evaluating the customer journey at your venue cannot be overstated. Daily your Clubs members and visitors arrive at your facility with an expectation. That expectation will be different for all venues, but as Club…
We all know how social proofs are important to convince the empowered customers to buy our services and products. I believe in those social proofs that can be easily converted to measurable behavior, conversions, revenue, loyalty, and advocacy for your golf…