How can a golf club improve its ranking in a competitive market where numerous other clubs perform similarly? I am sure that all of them are obsessed with exceeding their guests' and members' expectations. I frequently counsel my…
We can find numerous ways to minimize water usage and consumption on our golf courses. Most frequently, I hear about using recycled water; selecting and establishing turfgrasses that naturally use less water and are adapted to your climate…
In August of last year, I was delighted to learn that the Hero Dubai Desert Classic golf tournament had attained GEO Certified qualification. Establishing a prerequisite for hosting major golf tournaments would be advantageous, mandating that they host…
Would you believe that between 35-50% of the world’s mangrove forests were lost between 1980-2000? The Rainforest Trust makes that claim. It is worth knowing that mangrove forests provide ideal habitats for fish, crustaceans, and other organisms seeking…
Let's start with the great news and start this day positively! All three Dubai Golf-operated golf clubs in Dubai, Emirates Golf Club, Jumeirah Golf Estates, and Dubai Creek Golf and Yacht Club, have been recognized with Gold Flag…
I am really curious about the criteria(s) by which Golf World ranks the different resorts worldwide! It is widely acknowledged that awards and recognition serve as a means of external validation for the quality and performance of a…
It is becoming increasingly common to hear about golf clubs achieving GEO Certified status, but we hear very little about golf tournaments achieving the same GEO Certified Tournament status. Why have only 18 international golf tournaments - Hero…
I see that the recent pandemic has had an impact on loyalty programs in the golf tourism industry too. I see the change in that from now we should focus on ensuring that our golf tourists get real…
I see the coronavirus has triggered changes in sports sponsorship as well. The organizers of the Race to Dubai (of course other golf tournaments too), but also its sponsors like Rolex have to face and embrace the changes…
When I heard of this year's OMEGA Dubai Moonlight Classic, somehow Bruce Springsteen's song came to my mind: "Because the night belongs to lovers / Because the night belongs to lust / Because the night belongs to lovers…
A few years ago I asked you whether would you share your golf club membership with your friends and what is the possibility of creating shareable golf club membership offers. What I found at The Track, Meydan Golf (Peter…
At the beginning of this week, Dubai unveiled at the Asia Golf Tourism Convention (AGTC) in Danang, Vietnam, a new website the GolfinDubai.com to enhance awareness of the world-leading, premium golf destination. The new website is covering in one place…
The 18 hole, par 72 championship golf course The Address Montgomerie Dubai (managed by Troon) has just announced that they are expanding the golf cart fleet with 100 ClubCar Precedent i2L vehicles. At the same week Hydroturf International…
Søren Kjeldsen won on Sunday the 2015 Dubai Duty Free Irish Open held at the Royal County Down Golf Course, in Newcastle, Northern Ireland. This was his 4th European Tour International Schedule victory. Thanks to his great game he moved to 105th in…
Today device usage is driven by and depend on context (time, location, goals and attitude). One device is no longer able to control all of our attention. 70% of us are using TV+smartphone together. Another typical multiscreen usage…
Virtual Reality (VR) is widely recognized for its transformative capability of immersing users in a digital environment and facilitating interaction with computer-generated worlds through gestures and movements. This technology is anticipated to emerge as a significant trend within…
It's been a week since I last wrote to you about how the power of convenience can transform the customer experience at your golf club for the better. A study conducted by Salesforce two years ago revealed that…
I believe indoor golf has evolved beyond mere trends and should be recognized as a valuable innovation. The trend remained prevalent in 2023, with 18.4 million individuals in the United States engaging in off-course golf activities. One of…
After more than a year of anticipation, I can share with you the completion of the largest Five Iron Golf venue in Dubai to date. The venue spans 32,038 square feet and houses 17 simulators powered by Trackman…
In the year 2024, it is hoped that the organizers of golf tournaments will place a greater emphasis on sustainable practices and align sports marketing strategies with social responsibility. Achieving this objective would require a concerted effort on…