Last time I was able to tell you that the Al Hamra Golf Club (managed by Troon International) became the first golf club in the entire Middle East region to go fully plastic-free. The Al Hamra Golf Club’s next big…
Troon International has selected 59club to afford its venues full access to their market-leading "performance management" products & services. Troon International is not entirely a new client for 59club. In the second half of this article, I will…
When I first tried to summarize Golf Business Monitor's achievements in 2020, I wouldn’t have thought that due to character limits on LinkedIn I will not be able to complete what I wanted to share with you. Golf…
HSBC announced today that it will continue to support the 3 key pillars of its global golf brand partnership portfolio: the HSBC Women’s World Championship in Singapore, the World Golf Championships-HSBC Champions in Shanghai and the CGA-HSBC China…
The World Cancer Research Fund and the American Institute for Cancer Research say "Breast cancer is the most commonly occurring cancer in women and the second most common cancer overall. There were over 2 million new cases in…
I can understand every golf club & resort around the world who are doing their best to mitigate and/or recover from the coronavirus caused damages and losses. See what happened to the tourism industry in the Middle East…
Just like many other sports events, the European Tour is very interested in resuming the 2020 season and continue as business as usual. The global value of the sports industry was estimated to be $471bn in 2018. The…
Yesterday the British government gave clarification on outdoor recreation and rules on social distancing in England: Individuals playing golf on their own.Two-balls comprising of individuals from different households.At the discretion of the golf club, members of the same…
‘Accelerate innovation’ this is an interesting expression that I’ve recently read. We find ourselves in the middle of difficulty from time to time, yet rarely do we find ourselves with a chance to somewhat pause ‘business as usual’…
I am very pleased that more and more golf club leaders are willing to contribute to my article series about how golf clubs are managing the coronavirus crisis around the world. This time, I will bring you further…
The Arabian Ranches Golf Club (managed by Troon) has just completed its largest enhancement since the opening in 2004. The renovation was undertaken by Desert Landscape, a division of Desert Group, who completed the project two weeks ahead…
The 20th annual IAGTO Awards has just ended. It is time, to sum up, the winners and the possible future golf tourism trends. This year's votes were polled from IAGTO's 700+ golf tour operators in 63 countries. To…
Probably you have noticed that Saudi Arabia is diversifying its economy by moving away from oil. To achieve this, the Saudi government launched the Quality of Life Program. They are planning to invest 130 billion riyals (1 riyal…
I am almost hundred percent sure that I don't have to introduce Gil Hanse to you. Here are some of his known golf course design works: The Olympic Golf Course - Rio de Janeiro, BrasilCastle Stuart Golf Links:…
59 is the ultimate score in golf, the holy grail if you like, something that most of us can only ever dream of achieving – that’s what 59club is about, it’s striving to achieve the ultimate. My aim…
When we are discussing the challenge of how could golf broaden its appeal and attract new audience demographics we cannot or it is hard to neglect the importance of such technology innovation like artificial intelligence. Let me give…
Do you remember when last year I wrote about the severe problem of plastic pollution worldwide? The Surfers Against Sewage study says: In 2016, a global population of more than 7 billion people produced over 320 million tons…
The very first step of improving customer experience in our golf clubs is the measurement of CX. This is why I am happy to see so much nominees at the latest 59club Service Excellence Awards. Today, customer experience…
I can promise you I will not ask you as a Ryder Cup fan when will start the 2018 Ryder Cup. Just in case: 25th September 2018. Regarding major golf tournaments and events, I always highlight the importance…
The Abu Dhabi HSBC Championship, which each January launches the Desert Swing as part of the European Tour will be renamed in 2018 to Abu Dhabi HSBC Championship presented by EGA. The parties have signed recently a sponsorship deal.…