19 entries: Finca Cortesin

Finca Cortesin Solheim Cup winner

What can Finca Cortesin do to improve the Solheim Cup’s legacy?

By: 2024. 05. 21.

When clients ask for influencer marketing advice, I suggest collaborating with relevant influencers for extended partnerships rather than short-term and sporadic campaigns. In short, consider evolving the successful influencer campaigns into brand ambassadors. This role enables your brand ambassadors…

Finca Cortesin José Ignacio Olea resized

Finca Cortesin has welcomed José Ignacio Olea as its new Director of Golf

By: 2024. 03. 14.

Finca Cortesin has just confirmed the appointment of José Ignacio Olea as its new Director of Golf. With over two decades of invaluable experience in the golf industry, encompassing diverse operational, managerial, leadership, and sales roles. José Ignacio…

The championship course at Finca Cortesin

How did Finca Cortesin qualify for the GEO Certified accreditation?

By: 2023. 07. 26.

In today's world, it is common to see golf clubs and resorts receiving GEO Certified accreditation. However, let's take a closer look at what they have done to support a worthy cause. It's important to take into account…

Vicente Rubio Finca Cortesin general director

Will women feel more welcomed at Finca Cortesin after the Solheim Cup?

By: 2021. 09. 13.

It is not big news if I tell you that the 2023 Solheim Cup will be held in Finca Cortesin between September 18-24, 2023. Finca Cortesin will become the first venue in Spain to stage the Solheim Cup. What excites me much…

Finca Cortesin Hotel Golf & Spa 6-5-3rd greens

How is Finca Cortesin ensuring resource efficiency?

By: 2017. 12. 18.

Last week I mentioned tangentially the latest recognition of Finca Cortesin Hotel, Golf & Spa. The Spanish high-end resort won the IAGTO Sustainability Award for Resource Efficiency. Thanks to Miguel Girbés, director of golf at Finca Cortesin Hotel, Golf & Spa,…

2023 European Solheim Cup Team PING in blue Finca Cortesin

How will PING dress the 2023 European Solheim Cup team to win?

By: 2023. 08. 31.

We have less than 22 days until the 2023 Solheim Cup starts (18-24 September). Finca Cortesin will host this significant women's golf tournament. Following on from 2021, the European Solheim Cup team will once again be dressed head-to-toe…

La Zalageta CEO Jacobo Cestino & Tom Doak

What kind of golf course should Tom Doak design for La Zagaleta to impress golfers?

By: 2023. 08. 24.

Luxury in 2023 is more about aspiration, connection to life events, a moment in time, or lifestyle. Aspirations are diversifying, and golf clubs/resorts must attract new customers while catering to the existing customer base. Bain says the global…

Mark Chapelski Troon International

How does Mark Chapleski see the state of the international golf industry?

By: 2023. 08. 03.

Mark Chapleski, Troon Executive Vice President, has just retired at the end of July following 24 years of service with the golf and club management business. Since 2017 he has overseen the expansion of Troon’s international portfolio to…

Black Desert Resort - Photo by Brian Oar

How did Black Desert Resort lure the PGA TOUR & LPGA Tour back to Utah?

By: 2023. 07. 24.

One of the ways to build trust and interest in a golf club is to offer highly personalized and relevant experiences. It is absolutely imperative to have a deep understanding of your potential guests' expectations, needs, and goals.…

La Reserva Club Sotogrande Aramco Team Series 2022

How does Aramco Team Series strengthen La Reserva Club’s reputation?

By: 2022. 05. 18.

By hosting the Aramco Team Series, round three - Ladies European Tour event - La Reserva Club is trying to provide additional proof that its golf course (Cabell B. Robinson design) meets the highest standards. Hosting such a high-end…

Emporda Golf Resort Miguel Girbes

What changes are expected at the Emporda Golf Resort with the new leadership?

By: 2020. 07. 20.

You’ve probably heard that Miguel Girbes, a former golf director at Finca Cortesin, is continuing his career at the Emporda Golf Resort as a resort general manager. That’s why I thought I’d ask what his plans are and…

20th IAGTO Awards logo

Who are the winners of the 20th annual IAGTO Awards?

By: 2019. 10. 21.

The 20th annual IAGTO Awards has just ended. It is time, to sum up, the winners and the possible future golf tourism trends. This year's votes were polled from IAGTO's 700+ golf tour operators in 63 countries. To…

Ocean Course at Hokuala on Kaua‘i - a Jack Nicklaus Signature golf course

Is Ocean Course at Hokuala on the path of perfection?

By: 2019. 06. 26.

Billy Casper Golf has been recently selected to manage Ocean Course at Hokuala (on the Hawaiian island of Kauai). The American golf club management company will oversee clubhouse operations, golf course maintenance, marketing, sales, staffing, merchandising, golf instruction…

Golf International Pont Royal-sunset on the golf course

Building explicit links to value at the Golf International Pont Royal

By: 2019. 06. 24.

I am sure many of you have heard of that Education City Golf Club has completed the final installation of its Centre of Excellence that offers: V1 Analysis, TrackMan, FlightScope Golf, Biomechanics technology (including Gears and SAM Balance…

La Cala Resort Campo America 17th hole

3 reasons why to return to La Cala Resort in 2019

By: 2019. 02. 21.

The renowned Spanish La Cala Resort near Málaga began in 2018 a major renovation program. The La Cala Resort has got 3 18-hole golf courses: Campo America, Campo Asia, and Campo Europa. Campo America and Campo Asia were…

2018 World of Leading Golf Awards

Who are the real winners of the 2018 World of Leading Golf Awards?

By: 2018. 09. 13.

As you know I am not a big fan of golf magazines' TOP100 and of similar lists. Years passing by and my skepticism regarding their credibility is just growing. I would like to circle back for a moment…

IAGTO Sustainability Awards Golf della Montecchia Italy

The winners of the 2018 IAGTO Sustainability Awards are…

By: 2017. 12. 12.

I assume when you first hear IAGTO, sustainability does not come to your mind. Although this is the second year when IAGTO recognizes golf clubs and resorts for their sustainability efforts with the IAGTO Sustainability Awards. They claim…

TROIA Resort in Golf World list

What is the ROI of being ranked in Golf World’s list?

By: 2017. 09. 22.

How shall I say it? An old habit of golf club managers and marketing/PR managers to think about being ranked on the list of leading golf magazines (in this case Golf World) will help them to promote their…

Low flying falcons over Las Colinas Golf Club

By: 2013. 03. 11.

So far I knew a little about Las Colinas Golf Club. I knew that it is a par 71 18-hole championship golf course designed by Cabell B. Robinson. Las Colinas Golf Club is one of the 3 golf courses…