When clients ask for influencer marketing advice, I suggest collaborating with relevant influencers for extended partnerships rather than short-term and sporadic campaigns. In short, consider evolving the successful influencer campaigns into brand ambassadors. This role enables your brand ambassadors…
Finca Cortesin has just confirmed the appointment of José Ignacio Olea as its new Director of Golf. With over two decades of invaluable experience in the golf industry, encompassing diverse operational, managerial, leadership, and sales roles. José Ignacio…
In today's world, it is common to see golf clubs and resorts receiving GEO Certified accreditation. However, let's take a closer look at what they have done to support a worthy cause. It's important to take into account…
It is not big news if I tell you that the 2023 Solheim Cup will be held in Finca Cortesin between September 18-24, 2023. Finca Cortesin will become the first venue in Spain to stage the Solheim Cup. What excites me much…
Last week I mentioned tangentially the latest recognition of Finca Cortesin Hotel, Golf & Spa. The Spanish high-end resort won the IAGTO Sustainability Award for Resource Efficiency. Thanks to Miguel Girbés, director of golf at Finca Cortesin Hotel, Golf & Spa,…
Who should we trust more: Golf Digest's golf course evaluators or Leadingcourses users? The only two Spanish courses are listed on the most recent Golf Digest World Top 100. Both of them are within the Sotogrande estate: Real…
We have less than 22 days until the 2023 Solheim Cup starts (18-24 September). Finca Cortesin will host this significant women's golf tournament. Following on from 2021, the European Solheim Cup team will once again be dressed head-to-toe…
Luxury in 2023 is more about aspiration, connection to life events, a moment in time, or lifestyle. Aspirations are diversifying, and golf clubs/resorts must attract new customers while catering to the existing customer base. Bain says the global…
Mark Chapleski, Troon Executive Vice President, has just retired at the end of July following 24 years of service with the golf and club management business. Since 2017 he has overseen the expansion of Troon’s international portfolio to…
One of the ways to build trust and interest in a golf club is to offer highly personalized and relevant experiences. It is absolutely imperative to have a deep understanding of your potential guests' expectations, needs, and goals.…
By hosting the Aramco Team Series, round three - Ladies European Tour event - La Reserva Club is trying to provide additional proof that its golf course (Cabell B. Robinson design) meets the highest standards. Hosting such a high-end…
You’ve probably heard that Miguel Girbes, a former golf director at Finca Cortesin, is continuing his career at the Emporda Golf Resort as a resort general manager. That’s why I thought I’d ask what his plans are and…
The 20th annual IAGTO Awards has just ended. It is time, to sum up, the winners and the possible future golf tourism trends. This year's votes were polled from IAGTO's 700+ golf tour operators in 63 countries. To…
Billy Casper Golf has been recently selected to manage Ocean Course at Hokuala (on the Hawaiian island of Kauai). The American golf club management company will oversee clubhouse operations, golf course maintenance, marketing, sales, staffing, merchandising, golf instruction…
I am sure many of you have heard of that Education City Golf Club has completed the final installation of its Centre of Excellence that offers: V1 Analysis, TrackMan, FlightScope Golf, Biomechanics technology (including Gears and SAM Balance…
The renowned Spanish La Cala Resort near Málaga began in 2018 a major renovation program. The La Cala Resort has got 3 18-hole golf courses: Campo America, Campo Asia, and Campo Europa. Campo America and Campo Asia were…
As you know I am not a big fan of golf magazines' TOP100 and of similar lists. Years passing by and my skepticism regarding their credibility is just growing. I would like to circle back for a moment…
I assume when you first hear IAGTO, sustainability does not come to your mind. Although this is the second year when IAGTO recognizes golf clubs and resorts for their sustainability efforts with the IAGTO Sustainability Awards. They claim…
How shall I say it? An old habit of golf club managers and marketing/PR managers to think about being ranked on the list of leading golf magazines (in this case Golf World) will help them to promote their…
So far I knew a little about Las Colinas Golf Club. I knew that it is a par 71 18-hole championship golf course designed by Cabell B. Robinson. Las Colinas Golf Club is one of the 3 golf courses…