Back in 2017, I had the pleasure of meeting Colin Mayes in person during the 2017 World Swimming Championships in Hungary. Colin competed in the senior category, and at his request, I took him to visit the Pannonia…
Your marketing and design efforts in the pro shop are pivotal in converting potential customers into buyers and fostering brand loyalty. In other words, in contemporary retail, the store concept has transcended its conventional role as a mere…
BGL (Burhill Group Limited) has announced that its golf division, BGL Golf, is celebrating a record-breaking year of performance in 2023, with a 10% revenue increase, a significant investment and refurbishment program, an ‘excellent’ group NPS rating, and…
Give golfers a great golf club membership experience and they will never leave you and spend more money in your golf club. Great! This is what every golf club is striving for. So why are so many golf…
I would say being GEO Certified should be a fundamental requirement for golf clubs. Golfers are worried about climate change. They are reducing their use of plastic, cutting food waste, and recycling, among other activities. It is really…
After learning in April that Burhill Group finished in 7th place at the 22nd annual Sunday Times BDO Profit Track 100 awards, I wondered how they had achieved that success. This is why I ask in this interview…
In the last five years, I saw at least 5 great initiatives at Burhill Group that can explain their latest success at the 22nd annual Sunday Times BDO Profit Track 100 awards. I appreciate especially these initiatives: Investing in…
Those golf clubs will be able to realize their customer experience strategy who invest in their employees and put them first. They will be able easier to retain their best talents too. By investing in employee experience (EX)…
20 years ago, I started my professional career as a trainee at the Leo Burnett communications agency in Budapest. I must admit it had a significant contribution to my future career. This is why I got my head…
It was obvious to me that Burhill Golf and Leisure is doing an impressive job in the field of customer experience development. Last year at the CEA (Customer Engagement Academy) Customer Experience Awards 3 Burhill Golf & Leisure venues…
Last month, I had the chance to report about 5 Burhill Golf & Leisure venues who were recertified by the Golf Environment Organization (GEO). Recently, I made an interview with Howard Craft, the general manager of Wycombe Heights Golf…
Burhill Golf and Leisure Ltd (BGL) has recently had five venues recertified by the Golf Environment Organisation (GEO) with the remaining five to follow as a result of continued, progressive works carried out across the operator’s 22 golf…
It seems like Burhill Golf Club is once again investing in its golf course. In the last couple of years, we saw several forward-thinking investments like: their commitment to improving environmental performance across all areas of operations; the…
Burhill Golf Club has been chosen to host Regional Qualifying for golf’s most famous event, The Open Championship, starting in 2016. It is a good opportunity to the recently hired general manager Matthew Hazelden to prove his skills and…
The Surrey-based Burhill Golf Club, one of ten U.K. BGL Golf venues, has appointed Matthew Hazelden as its new general manager. He has got 25 years experience in the leisure sector. This not the first time when he becomes general…
Burhill Group Limited (BGL) Golf, a leading UK multi-course operator, has announced a significant increase in rounds played for the second quarter of 2024. In the second quarter of 2024, BGL reported a 9% increase in rounds played…
Guy Riggott's promotion to Chief Operating Officer of BGL's Golf Division is a testament to his hard work and dedication. Ever since Riggott joined BGL in September 2014 as Operations Director, he has been a driving force behind…
In 2024, the discourse surrounding sustainability is witnessing an upsurge in the recognition of the significance of biodiversity and nature-positivity. Consequently, golf clubs are expected to establish nature-related targets and publicly disclose the progress made in this area.…
The operations of golf courses, including driving ranges, are gradually moving towards digitalization. There is mounting evidence that the traditional driving range experience is no longer appealing or competitive. As golfers, we highly value the importance of distances…
As I pondered over questions like these, I came across the news of Abbey Hill Golf Centre's significant renovation project. Abbey Hill Golf Centre, a BGL (Burhill Group Limited) venue in Milton Keynes, Buckinghamshire, has already invested more…