I believe that the customer experiences that are most productive and memorable are the experiences that are convenient for the customer (including golfers). Convenience is about creating a situation that saves the customer effort and time. A PwC study found:…
In the ever-evolving landscape of golf course management, the introduction of the Internet marked a pivotal shift in how clubs handle their operations. From the old server-based technologies of the '90s to the modern cloud-based solutions of today,…
In March 2023, the launch of the RX Remote range marked a significant milestone for PowaKaddy. The remote-controlled RX1 and RX1 GPS have been extremely well-received, offering new convenience and performance for golfers worldwide. Throughout 2023, PowaKaddy maintained…
A report by the National Golf Foundation in November 2023 revealed that the number of individuals utilizing golf simulators has witnessed a staggering growth of 73% since the year 2019. The report estimated that approximately 6.2 million Americans…
The golf industry has been known to be stubborn. Even when the need for change feels crystal clear, courses and their operators stand firm in old ways and honor tradition. However, GMs are being notified now that course…
Here are the latest stay-and-play packages that SO/ Sotogrande Spa and Golf Resort Hotel has to offer. I will write the most important details you need to know below. The headline act of the new collection of packages…
It has come to my attention that the majority of golf tour operators tend to prioritize the preparation of packages for prominent international golf tournaments rather than the organization of their own golf events. Please correct me if…
I've attended a few IGTM events and heard much about Morocco as a golf destination. It's piqued my interest! I even had the chance to report on Assoufid Golf Club and Atalayoun Golf Resort. Last week, I met…
The subject of pace of play is a recurring topic among golf club managers. This matter can cause considerable inconvenience to golfers who wish to utilize their leisure time to play golf. It is not a novel concept…
Is it possible that group coaching packages designed for PGA professionals have not yet become widespread? I will tell you what I mean. The Yas Acres Golf and Country Club on Yas Island, Abu Dhabi, has unveiled two…
Making any great event happen requires a huge effort from countless companies and contractors working behind the scenes for weeks or months, and The Ryder Cup is no exception. But to, transport materials and personnel around the site…
A frequent topic in recent years is how to create new sources of revenue for our golf clubs. Another urgent topic is enhancing and developing the customer experience for our golf club guests and members. I was inspired…
Monster Golf Club in Monticello, New York recently reopened for public play following a $40 million investment from Resorts World Catskills (RWC). The late summer/early fall preview season will allow golfers to experience the completely redesigned golf course…
Technology has revolutionized urban mobility, with app-enabled scooters and bikes now a staple in major cities. Similarly, Digital transformation is indispensable in the golf industry. Yet, while some operations have been transformed, others remain untouched. Considering the advancements…
One of the things people do not forget is how you made them feel when they interacted with them. There is an interesting debate about if convenience is part of customer service or the customer experience available, for…
I am deeply intrigued by the factors that drive golf clubs to choose a particular golf club management software for their golf clubs. Recently, I learned that Golden State Golf Company opted for Club Caddie as their new…
Over the past four years, significant changes have occurred at the Cedar Point Club. The club was named Cedar Point Club when it first opened in 1964 but then changed to Cedar Point Country Club in the mid-2000s.…
If you would ask me to single out one customer experience strategy that is really working well in the last couple of years, then it would be convenience. It is all about if your customer can do business…
Give golfers a great golf club membership experience and they will never leave you and spend more money in your golf club. Great! This is what every golf club is striving for. So why are so many golf…
How many of you will stay at home and spend the days between Christmas and New Year in a traditional way? Or exchange Christmas presents in the shops? Or simply escape from the usual events and activities. Some…