It's been a week since I last wrote to you about how the power of convenience can transform the customer experience at your golf club for the better. A study conducted by Salesforce two years ago revealed that…
I see an increasing number of club managers recognizing and embracing the importance of convenience in customer service and customer experience. Convenience stores are popular because because they are convenient. They thrive despite competition from larger stores because…
I believe that the customer experiences that are most productive and memorable are the experiences that are convenient for the customer (including golfers). Convenience is about creating a situation that saves the customer effort and time. A PwC study found:…
According to Allied Market Research's 2024 report, the global luxury tourism market is valued at approximately $1.4 trillion and is projected to reach $2.2 trillion by 2030. This growth corresponds to a compound annual growth rate (CAGR) of…
Contemporary golf travelers often perceive the extensive array of available experiences as overwhelming. Consequently, they desire user-friendly platforms capable of efficiently sorting through these options and facilitating seamless, real-time bookings on a global scale. The global market for…
The transition to electric vehicles in the EU is facing challenges. Italy and Germany seek support from other EU member states to advocate for relaxing the EU targets for reducing car CO2 emissions. They are also pushing to…
Golf Genius, the top cloud-hosted golf software solutions provider, has recently introduced an innovative feature to its Tournament Management solution. This new feature allows for quick and efficient setup and management of golf competitions, streamlining the process for…
Troon has been selected to manage Woodholme Country Club, a member-owned private club in Pikesville, Maryland, northwest of Baltimore. Troon Privé, Troon's private club operating division, will manage club operations, agronomy, food and beverage, and membership sales and marketing.…
Due to the COVID-19 pandemic, affluent purchasers prefer larger, more private indoor spaces as they devote more time to their residences. They are again embracing the gated community and private club model, including country, yacht, and golf clubs.…
In the ever-evolving landscape of golf course management, the introduction of the Internet marked a pivotal shift in how clubs handle their operations. From the old server-based technologies of the '90s to the modern cloud-based solutions of today,…
In March 2023, the launch of the RX Remote range marked a significant milestone for PowaKaddy. The remote-controlled RX1 and RX1 GPS have been extremely well-received, offering new convenience and performance for golfers worldwide. Throughout 2023, PowaKaddy maintained…
A report by the National Golf Foundation in November 2023 revealed that the number of individuals utilizing golf simulators has witnessed a staggering growth of 73% since the year 2019. The report estimated that approximately 6.2 million Americans…
The golf industry has been known to be stubborn. Even when the need for change feels crystal clear, courses and their operators stand firm in old ways and honor tradition. However, GMs are being notified now that course…
Here are the latest stay-and-play packages that SO/ Sotogrande Spa and Golf Resort Hotel has to offer. I will write the most important details you need to know below. The headline act of the new collection of packages…
It has come to my attention that the majority of golf tour operators tend to prioritize the preparation of packages for prominent international golf tournaments rather than the organization of their own golf events. Please correct me if…
I've attended a few IGTM events and heard much about Morocco as a golf destination. It's piqued my interest! I even had the chance to report on Assoufid Golf Club and Atalayoun Golf Resort. Last week, I met…
The subject of pace of play is a recurring topic among golf club managers. This matter can cause considerable inconvenience to golfers who wish to utilize their leisure time to play golf. It is not a novel concept…
Is it possible that group coaching packages designed for PGA professionals have not yet become widespread? I will tell you what I mean. The Yas Acres Golf and Country Club on Yas Island, Abu Dhabi, has unveiled two…
Making any great event happen requires a huge effort from countless companies and contractors working behind the scenes for weeks or months, and The Ryder Cup is no exception. But to, transport materials and personnel around the site…
A frequent topic in recent years is how to create new sources of revenue for our golf clubs. Another urgent topic is enhancing and developing the customer experience for our golf club guests and members. I was inspired…