When it comes to golf club management, rounds played, club usage, and many other metrics are used to evaluate the health of a club and its membership. When evaluating all the areas of a club, the fitness side…
Troon by partnering with AMPD Golf Performance to provide the best in golf swing development, golf fitness, training, athleticism and conditioning to members and customers of Troon-managed golf facilities, they are actually following the latest wellness trends in the hospitality…
Troon has announced that MGI Golf is the global leader in technology for the walking golfer and maker of America’s No. 1 electric golf caddy as Troon's official electric golf caddy. Encompassing the multi-year partnership, MGI Golf products will be…
In 2025, golf clubs and resorts aiming to maximize tee time and hotel bookings should consider the following six relatively new aspects to enhance their appeal to golf tourists. It's evident how significant visual experiences are in influencing…
I believe indoor golf has evolved beyond mere trends and should be recognized as a valuable innovation. The trend remained prevalent in 2023, with 18.4 million individuals in the United States engaging in off-course golf activities. One of…
Where else can Troon expand its presence? Troon is the world's largest golf club management company, providing services at 900 locations in 45 states and 35 countries, including operational responsibility for 575 18-hole equivalent golf courses. In July…
Last week, I started reading Robbie Kellman Baxter's bestseller, "The Membership Economy." As I read, I realized that the topic is highly relevant to golf clubs. Please share your thoughts in the comments – I'm curious to hear…
Troon has been selected to manage the Valley Country Club - Founded in 1956 - in Centennial, Colorado, southeast of Denver. Troon Privé, Troon's private club operating division, will manage club operations, agronomy, food and beverage, and membership…
Back in 2017, I had the pleasure of meeting Colin Mayes in person during the 2017 World Swimming Championships in Hungary. Colin competed in the senior category, and at his request, I took him to visit the Pannonia…
In January 2022, I could report that Troon had won the Wilderness Club management duties. Escalante Golf, one of the nation’s premier owners and operators of golf courses and private clubs, added the 550-acre Wilderness Club in Montana…
BGL (Burhill Group Limited) has announced that its golf division, BGL Golf, is celebrating a record-breaking year of performance in 2023, with a 10% revenue increase, a significant investment and refurbishment program, an ‘excellent’ group NPS rating, and…
The golf industry has been known to be stubborn. Even when the need for change feels crystal clear, courses and their operators stand firm in old ways and honor tradition. However, GMs are being notified now that course…
The Kelly Ranch Golf Club is all set to become Texas' 908th golf course, opening its doors in 2025. The $100 million Kelly Ranch Golf Club - by Escalante Golf - is located on 240 acres of rugged rolling…
In recent days, Troon has successfully acquired a new client. The Hideout Golf Club & Resort in Brownwood, Texas, selected Troon to manage the golf operations, agronomy, retail, and sales and marketing. Located on the shores of Lake Brownwood,…
The Cabot Collection, developer and operator of luxury resort and residential golf destinations, has found a jaw-dropping location for its new property - Cabot Revelstoke - in Revelstoke. It is their second property in Canada after Cabot Links…
It is becoming evident that wellness, sustainability, and technology will hold significant importance to consumers in 2023. These trends are already showing clear signs of growing popularity. Just think about the popularity of fitness and exercise products and…
I see that the recent pandemic has had an impact on loyalty programs in the golf tourism industry too. I see the change in that from now we should focus on ensuring that our golf tourists get real…
The concept of luxury has taken on a new meaning since the latest pandemic. That's why I'm curious how the concept of a luxury golf resort is interpreted at Argentario Golf & Wellness Resort. I interviewed Augusto Orsini,…
I dare to say, "thanks" to COVID digital coaching skyrocketed in several sports. Just think about the popularity of Tonal and Peloton in the fitness space. There have already been attempts to support the work of PGA professionals…
It is unbelievable that in the first three months of the year, the traffic at Los Cabos Airport increased by almost 23% (22.8%). And that's just international traffic. It seems like the destination has quickly recovered post covid…