278 entries: membership

club caddie-logo-revcon2

Checklist for membership & communication personalization features of Club Caddie

By: 2022. 07. 06.

It is clear as noonday, that consumers – among them golfers – are more likely to respond favorably to membership offers and communication messages if the golf club treats them in a personal manner. As competition increases, golf…

Players 1st x England Golf cooperation 2022

Players 1st Membership Suite of Experience surveys proved to be good for England Golf

By: 2022. 06. 15.

A couple of months ago I shared with you that with Players 1st Member Survey, you give your members the opportunity to voice their opinion about their membership and the services provided by you and your team. The survey template…

Post-purchase program in golf clubs loyalty marketing retention

How to boost golf club membership retention with a post-purchase program?

By: 2022. 02. 09.

During my time at UPC (a cable company), I was thinking about what we can do more with email marketing beyond sending company news, updates, and new offers. I thought we can do much more for our precious…

Oulton Hall QHotels Collection autumn 2021

Would you accept The QHotels Collection’s winter membership offer?

By: 2021. 11. 05.

How do you prepare for the winter season at your golf clubs? What do you offer to your golf club members and guests? As I read the weather forecasts for winter 2021-22 (in the UK), we can expect…

Landmand Golf Club hole 16 with 17 and 18 in distance

How Landmand Golf Club sold all of its membership before the opening?

By: 2021. 04. 22.

I thought to share with you a very promising golf club business news, just right before the weekend. Landmand Golf Club has sold out its membership offering 6 months before its planned opening! The Landmand Golf Club will…

The Manor House Golf Club clubhouse from waterfall

Would you give a chance to the membership at The Manor House Golf Club?

By: 2020. 06. 18.

I have written about The Manor House Golf Club since 2014. This made up mind to check what do they offer to members in 2020 vs 2014. What do you expect from a golf club membership in 2020?…

Get the view golf club membership marketing

What will COVID-19 change in membership marketing in private golf clubs?

By: Robert A. Sereci, GM/COO, Medinah Country Club 2020. 04. 28.

It is no secret that private clubs, like many businesses, are experiencing some significant degree of financial pain, and most likely will be for the foreseeable future. While there is no playbook for how clubs should conduct business…

LedgeRock Golf Club and its clubhouse

What will enhance membership at the LedgeRock Golf Club?

By: 2019. 11. 11.

As you know, private golf clubs are closing, redeveloping and converting to public play in record numbers. This is why I thought to bring a positive example of the LedgeRock Golf Club (in suburban Philadelphia: 15 minutes southwest…

Burhill Golf Club Clubhouse Hero of Burhill Golf and Leisure

25% membership growth at Burhill Golf and Leisure

By: 2019. 08. 29.

It was obvious to me that Burhill Golf and Leisure is doing an impressive job in the field of customer experience development. Last year at the CEA (Customer Engagement Academy) Customer Experience Awards 3 Burhill Golf & Leisure venues…

Facebook Messenger ChatBot for golf club membership and green fee sales

Selling Green Fees & Membership via Facebook Messenger

By: Sam Poole, General Manager at Leigh Golf Club 2017. 09. 08.

When used in the correct way, social media can be an incredibly effective marketing tool which has the capability to generate a direct return on investment. Having a professional and consistent presence on all social media channels such…

Can Steelwood Country Club boost its membership?

By: 2016. 03. 02.

In 2009, the developers of the gated Steelwood residential community, on 1,500+ acres in Loxley, Alabama have sold their ownership in the Steelwood Country Club to a group of club members. Originally, Richard and Carol Miller bought land in 1992 from…

Golf club membership with benefits

By: 2016. 02. 02.

In these days, golf clubs are really excited, whether they will be able to retain their membership and acquire new ones. Seve’s golf club, The Shire London is not an exception. Personally, I am not a big fan…

What do you think about QHotels’ flexible membership offer?

By: 2015. 03. 13.

QHotels has just launched its new QFairway club golf membership program/offer. They claim it is the most flexible membership offer in the UK. It gives up to 50 rounds of golf for £375 along with access to 15…

Connection between net promoter score and golf club membership retention

By: 2014. 10. 22.

No matter how we look at it, golf club operation/business is a service. As such our interest is to measure the performance and satisfaction to attract new golfers and golf club members, but also to retain existing ones. …

High membership retention rate at Brocket Hall

By: 2014. 04. 06.

I know that I tend to be critic. So I thought this time I will come up with a positive news from UK. Brocket Hall Golf Club will be able to start with a positive attitude regarding 2014 based…

Exclusive Golf offers 3 months’ free membership

By: 2014. 03. 16.

Usually I don't like to write about golf clubs' promotions, but when I saw the pictures about Exclusive Golf's The Manor House Golf Club I could not resist to share with you the details of the promotion neither…

Would you share your golf club membership with others?

By: 2013. 11. 24.

One of the most frequently recurring issues regarding golf club membership is membership rates. Smarter golf clubs recognize that "old school" golf club membership model is not able to bring sufficient revenue and profit. I think to offer…

Innovative golf course membership pricing

By: 2012. 10. 15.

Unfortunately this year Goowood golf club fell out from the TOP100 list of Golf Monthly. However they have an interesting golf club membership pricing model. Two years ago I wrote that we should find out a new golf club membership pricing…

New golf club membership policy recquired

By: 2010. 06. 23.

Once again there was an interesting article in Golf Monthly (June, 2010). The article talked about the challenges of golf courses how to retain golf club members and halt the negative trend. There was a survey in England,…

Cypress Course at Bonita Bay Club_0072

What kind of a renovation was needed on the Cypress Course at Bonita Bay Club?

By: 2022. 12. 07.

ASGCA published the 2022 ASGCA-SLRG Golf Facility Market Trend study early this year. It found that the 3rd most frequent project type in the last 2 years was green complex renovation or redesign. The very same study found…