Callaway Golf clubs are losing weight
Let me share with you some of my reservations and worries about golf club improvements. I think all of us want to hit his golf ball as far as he can and to finish the game with as…
Archive
Nike Golf’s perception about golf
Recently I found an interesting quote in a Nike Golf print ad: "Nike Golf shoes are not for the game of golf. They are for the sport of golf. The sport of golf requires fitness. Training. Dedication." It is…
Bearwood Lakes Golf Club goes mobile
Bearwood Lakes Golf Club made a great leap forward, when they launched their mobile optimized website in last April. Some of you might ask why am I so excited about Bearwood Lakes Golf Club mobile website. In…
Callaway Mack Daddy 2 wedges are breaking every rule
I would not write about Callaway Golf's new Mack Daddy 2 wedges if I do not stuck in the special grooves. These are not simply larger grooves (39% larger and produces 25% more spin than its predecessor), but…
TIP: How to choose golf vacation packages?
We as golf travelers are not spoilt when it comes to golf vacation packages. I am that kind of golfer who leaves golf vacation package selection to the last moment. I know it is not so smart, but…
The last Wilson Staff D100 iron sets are running out
As it was expected many golf equipment manufacturers want to utilize the upcoming US Open Championship at Merion Golf Club. Wilson Staff is not an exception to this. I can understand them. Their offer is pretty classic/old school:…
US Open Championship tickets from Callaway Golf on mobile
Hey guys, if you want to buy tickets for the next US Open Championship in Merion Golf Club, then I've got a bad news for you. Every tickets are sold. However at the same I've got a goods…
Golf business prospects in China
Back in February this year I wrote about the prediction of HSBC on the future of golf. In that post I wrote about a shift toward Asia. As reading McKinsey's latest report on China, I see a great…
What is the new color of TaylorMade R1 driver?
We complained so much (actually 3 years) about the white color of TaylorMade R1 drivers. Now, I have a good news for those who believe that a golf club must be black. TaylorMade announced today that they have…
Hedgehog concept in the golf industry
Currently I am studying business process improvement at the University of British Columbia as part of the Web intelligence course (totally online course). One of our text books is Jim Collins' Good to Great book (the other is…
How to upgrade your Ping putters?
We tend to speak about putting as golf's game within the game. The putting stroke is the least complex of all the ways there are to swing a golf club. It requires no special strength, speed, size or…
Ashworth Golf changes to shorts
Recurrent excuse why people do not want to play golf is the conservative dress code. The regular answer to the accusation is: we are traditionalists. Somewhere this debate reminds me a previous dispute about the belly putters. It…
How would you solve turfgrass pest problems?
As I wrote in my previous post, average American mobile user is spending cca. 2 hours 38 minutes on his mobile and tablet on daily basis. Americans are spending twice as much time today with desktop media as they do with mobile.…
Mother’s day present from Wilson Staff
I think this is the first time in my life when I hear about Mother's day in relation with golf. Wilson Staff found a very nice concept to help us to praise and to express our honour to…
We cannot afford to miss the hole
I am sure you are familiar with that feeling when you struggled throught the fairway (let's suppose, you have got a good chance to finish the game under par) and you are standing on the green. Suddenly you…
Limited issue signature golf shirt from Ashworth
There is a hot debate in these days about golf club dress codes and in general about the style of golf attire. What I see at Ashworth is that they are still designing low-key clothes. As they say…
Golf challenge day in St Andrews: 50+ miles within a day
In June 4 amateur golfers Graeme Dawson, Gary Davidson, Ally Love and Angus Watson set out to complete each of the 189 golf holes (of 11 golf courses; par of 740, playing time of 22) in and around St…
If something is good, it sells itself!
Adidas Golf has good reason to be happy in these days. Since the foundation of the company in 1999, the first part of 2013 was the highest sales period in the life of adidas Golf. According to Golf…
Callaway Golf partners with LinkedIn
So far I have not found reason to write explicitly about Callaway Golf. I "upbraided" Callaway Golf for not exploiting and utilizing social media (e.g. crowdsourcing). Yesterday Callaway Golf launched a social media networking campaign (as a matter of fact…
A miscarried Titleist promotion
I have just received from Titleist UK an eDM with a weird headline. I found something is strange in the wording of this headline: "loyalty is rewarded". When we say we reward your brand loyalty aren't referring to…