Hole in one in Malaysia
When we read in the Golf's 2020 Vision (by HSBC) report about the rise and importance of Chinese and Indian golf market, we should not neglect such golf markets like the Malaysian one. The Malaysian golf market's value in…
Archive
TaylorMade is boosting golf experience on mobile
In last September I had already written about how smartphones and mobile applications are gaining momentum. Today, I am ready to risk to say that mobile as a device and as a communication channel and platform became integral…
Ping’s sponsorship challenges with Michael Phelps
Last week I came across with the news the Ping signed a sponsorship deal with the olympian swimmer superstar Michael Phelps. John Solheim, Ping's chairman and chief executive officer expressed his hopes that "his global presence as a…
Troon Golf goes mobile
One of the greatest events in 2012 was when smartphones and tablets took over PCs. The battle between mobile operation systems (Android vs iOS) or Samsung vs Apple is little bit less important. IHS iSuppli Research says that…
How far Titleist Pro V1 can go?
Titleist Pro V1 and Titleist Pro V1x are the market leader golf balls for almost a decade. This happened despite the critics on these golf balls' durability, distance and side spinning. The durability problem can be due to the…
The golfers chose again The Belfry
I am pretty skeptical about awards and titles (e.g. Superbrand, Golf Digest etc.). May be in two cases I am ready to accept such titles: people's choice (Although it also can be manipulated.) and how the company/brand/whatever is…
Abu Dhabi is striving for bigger slice from golf tourism
At the end of last year, in December and October I had already written about the success of Abu Dhabi in golf tourism. Abu Dhabi Golf Club became the Best Course in the Middle East at the coveted Asia Pacific…
Crowdfunding in a Finnish golf course
For a blogger to get some kind of response from readers and visitors it is a good feeling and response to his writinings. When this relationship reaches that level, that his post gets comments with personal remarks it…
TaylorMade combines print ad with augmented reality
This is not the first time when I come across with an innovative digital solution from TaylorMade. Last time I wrote about their Twitter campaign and before that about a POS solution. They are planning to launch a…
FootJoy wants to rejuvenate
It is hard to be a market leader, when your competitors are trying to mitigate the gap between you and the market is not growing. FootJoy the market leader golf shoe and golf glove manufacturer is not an…
First Nike Golf ad with Rory McIlroy
As it was expected Nike Golf signed a sponsorship deal with Rory McIlroy. I keep up my opinion that Rory McIlroy could have signed a bigger sponsorship deal with Nike Golf, even he lost an important contract with Jumeirah. The…
Do golfers have unique skin?
Time-to-time I come across with cosmetics that their manufacturers claim it is so bio or something like that. Yes, it is very trendy to claim that our product is bio or healthy. My assumption people's skin can be…
Do you believe in low compression golf balls?
I am always skeptical when I read about "product of the year" or about any similar titles. It is also true regarding golf balls (check out my previous post about GolfBallSelector.com). On the website of GolfBallTest.org I came across…
How to crowdfund a golf course?
It is very likely as we are close to the end of 2012 that this year was the year of crowdfunding. For those who are not familiar with the concept of crowdfunding: it is a collective effort of individuals…
Changes in De Vere Group’s sponsorship strategy
Recently I heard that Katherine Grainger (she was selected as one of the 5 athlete ambassadors for promoting the key messages of Team GB - the 2012 Olympic Team; 6 times world champion) and Gavin Hastings are partnering…
What is the future of Padraig Harrington?
In the last couple of months we are excited about Rory McIlroy's sponsorship deal whether he will play with Nike Golf or with something else. Little bit less interesting and more obvious is Padraig Harrington's future with Wilson…
Are we safe on golf courses?
Two years ago I had already written about golf insurance. Since then we have not changed a lot. Vandalism, thefts are still on the top of the list of most typical claims. Many golf course owner believe that…
When M&M meets with golf
Probably this surprise fits to a younger generation than my. However, I was really happy to receive this gift from my girlfriend for 2 reasons: I love golf; I love M&M Find some more similar M&M gifts here: https://www.mymms.com/search/default.aspx?th=2&criteria=golf.…
Abu Dhabi’s golf tourism success
In this year we have seen three dominant trends in the global luxury goods market: globalization, consolidation and diversification. Luxury goods have also become more affordable to a wider range of consumers than ever before, as personal incomes rise in…
The end of belly putters
I waited so long for this decision of USGA and R&A! Now it is official: we cannot use belly putters: "14-1b Anchoring the ClubIn making a stroke, the player must not anchor the club, either “directly” or by…