In recent weeks I came across with an interesting debate on Rory McIlroy's possible contract with Nike Golf. Pros and cons are flying from one side to another. When suddenly somebody said basically Bridgestone is now a DBA…
As we are coming closer to the real winter, I look with envy on our Spaniard friends who can always find a golf course in their country where they can play without jackets and enjoy the sun. I…
Probably many of us are thinking in these days about to extend our membership at our golf course. I am little bit puzzled because I do not know a golf course that is worth to join. If you can…
In recent weeks there is an ongoing rumour about 23-year-old Irishman Rory McIlroy, who is on the verge of signing a 10-year deal with Nike, worth $250 million. Nice sum isn't it? Well, not that much if we remember,…
I have just came back from Barcelona. This is really a lovely city. Around the city there are 10 golf courses. If you are lack of time + want to see as much as possible of the famous…
While we still do not have fresh statistics about golf participation around the world in 2012, it is hard to expect growth. In 2011, Europe's golf market entered a downturn. In 2011 46,000 golfers left the game. This…
Last week my guest writer Anthony Douglas from Hole19 Golf started to talk about golf mobile applications and in general about golf mobile application market. We believe there are lots of opportunities in this area to exploit for our business goals.…
Unfortunately this year Goowood golf club fell out from the TOP100 list of Golf Monthly. However they have an interesting golf club membership pricing model. Two years ago I wrote that we should find out a new golf club membership pricing…
There is an ongoing gossip since the beginning of June that Facebook is planning to launch next to the popular LIKE and Subscribe buttons a new one called WANT. This is probably will look like this: Why it…
10 days ago I promised that the founder of Hole19 Golf GPS mobile application, Anthony Douglas will share with us, his thoughts about the golf mobile application industry, and in general about the mobile usage trends. Due to the complexity…
As we all know there is a social network for every audience. Golf is not an exeption. For this reason I made a little research to find out if there is any golf social networking site and what…
Golf club customization reached a new level as we could see from the example of Callaway Golf. Now I found Cleveland Golf's golf club customization solution. It is clear that this solution gives you more option to pimp…
Back in 2010, Adobe found (Adobe Mobile Experience Survey) that people generally favor the browser experience over downloadable mobile applications, except when it comes to games, social media, maps(!) and music. Accessing maps and directions is the #1…
During the last US Open I came across with an interesting personalized communication solution from TaylorMade. Before I would explain what TaylorMade had done, let me share with you my social media experience. We are clicking on LIKE buttons…
Last week I mentioned Callaway Golf's udesign system that helps you to get the best Callaway golf clubs. It seems to me that the leading golf equipment manufacturers grasping the need of customized products. I still miss the…
Cooperating with customers (in our case golfers, golf courses etc.) in the past only ment, that they participated in the development and customization (custom golf club fitting) of the product, service. It seems to me that the crowdsourcing idea…
Nike long time ago came out with a running app that maps our running, how we are performing. Now Nike Golf made a bold and clever step and introduced recently a golf swing analyzer. Nike Golf club heads will have…
Two years ago I had already written a post about hickory golf. Recently I came across with an article about hickory golf championship. As you can assume this press release was not published in a leading golf magazine…
As I am planning my holiday in Barcelona, I am wondering shall I take my golf clubs with me or leave them at home. Golf club rental must be a good business since more and more companies are…
There is no day when we hear about a new social media platform is emerging. Intentionally I check them how we could use it in the golf industry (golf courses, golf HR, golf architecture, golf apparels etc.). This…