Archive

St Andrews Old Course Landscape Graphic-02-01

What a special experience it can be to play the Old Course backward!

By: 2023. 12. 01.

I was so thrilled when I heard about the opportunity to play St Andrews' Old Course in reverse, and it immediately brought to mind two other incredible golf courses that I can't wait to tell you about! These…

Sweetspot 59Club partnership

How will Sweetspot and 59club Nordic strengthen each other?

By: 2023. 11. 29.

Sweetspot, a Stockholm-based revenue management company, has successfully reached a noteworthy milestone. The achievement is a testament to the company's dedication and expertise in revenue management. 59club Nordic has just partnered with Sweetspot. This collaboration will provide Golf…

indoor golf media AIG Womens Open

What are the opportunities in indoor golf media communication?

By: 2023. 11. 28.

The proliferation of advertisements on digital displays - indoor golf media - within golf clubs has become increasingly evident. This trend is noteworthy due to its potential to impact communication efficiency significantly. To gain a comprehensive understanding of…

Minthis Golf Resort Amphitheatre

How should Minthis use its social proofs to fuel sales?

By: 2023. 11. 28.

For a considerable time, I have been underscoring the significance of social proof as a central tool for attaining trust, soliciting interest, and ultimately boosting sales. In light of this, I will refrain from repeating myself. If you…

Morocco 064A8708

How much growth potential is in Morocco as a golf destination?

By: 2023. 11. 27.

I've attended a few IGTM events and heard much about Morocco as a golf destination. It's piqued my interest! I even had the chance to report on Assoufid Golf Club and Atalayoun Golf Resort. Last week, I met…

Gleneagles golf course 2nd hole

How does Gleneagles perfect its irrigation system for a superb golf experience?

By: 2023. 11. 23.

Gleneagles has just announced a significant five-month project. As part of this project, they will change to a new, highly efficient Rain Bird irrigation management system to help reduce water and power consumption. The new system is the…

GolfStar - Carles Piqué and Stefan Brikell

How should GolfStar commence its expansion in Spain?

By: 2023. 11. 23.

GolfStar, Northern Europe's largest "Multi-Course Owner Operator," runs 13 Swedish golf clubs and 19 golf courses with over 50,000 customers. GolfStar decided to expand its operation abroad. The first country is Spain. They have already established their Spanish…

Nippon shaft ns pro950gh neo

Which Nippon shaft was used by the CME Group Tour Championship winner?

By: 2023. 11. 21.

The winner of the CME Group Tour Championship used Nippon Shaft’s N.S. PRO 950GH neo shafts in her irons and wedges to shoot a record 27-under par in the LPGA’s final event of the year at Tiburon Golf Club in Naples,…

Arcis Golf career pathing

How can Arcis Golf assist you with career progression in the golf industry?

By: 2023. 11. 20.

It is evident that the contemporary workforce is experiencing a significant shift towards diversity, while at the same time, job roles and working methods are undergoing rapid transformation. As such, it is imperative for golf clubs to recognize…

Jumeirah Golf Estates DP World Tour Championship - Day One

What lessons can we derive from Jumeirah Golf Estates’ investments in sustainability?

By: 2023. 11. 17.

It is gratifying to observe that the golf industry has seen an increase in sustainability success stories as of late. Such instances of environmental stewardship are a testament to the industry's growing consciousness of its impact on the…

The Vaquero Club

How did Andrew Green transform the Vaquero Club’s golf course to make it exciting?

By: 2023. 11. 16.

The Vaquero Club is an exclusive private club located in the affluent Westlake community on former ranch land west of the DFW airport. Established in 2001, Vaquero Club occupies 525 acres of what was once the Hunt brothers’…

Old Tom Morris Award GCSAA Dottie Pepper

What earned Dottie Pepper the GCSAA Old Tom Morris Award?

By: 2023. 11. 15.

Dottie Pepper, former LPGA Tour professional and current television golf broadcaster, has been named the recipient of the 42nd Old Tom Morris Award, presented by the Golf Course Superintendents Association of America (GCSAA). Pepper will be honored on…

Golf Genius x BRS 2023

What results has the Golf Genius and BRS Golf cooperation brought so far?

By: 2023. 11. 14.

Golf Genius, the leading provider of cloud-based golf software solutions, has announced year-on-year growth of its integrated competition management and tee time solution in partnership with BRS Golf. In 2020, the two companies formed a strategic collaboration to…

Pangaea Golf Architecture founders

What is the birth story of Pangaea Golf Architecture?

By: 2023. 11. 13.

The Pangaea Golf Architecture is a strategic partnership between Jeffrey Danner and Stuart Rennie, who met while studying on the European Institute of Golf Course Architects' (EIGCA) diploma course in 2007, and have been close friends ever since.…

Club Caddie Artificial Intelligence golf facility operations

Discover how data-driven marketing can help your golf club grow and succeed!

By: 2023. 11. 10.

A few days ago, I talked with Knight Schwandt (VP of Sales, Club Caddie) about how he sees golf clubs' success in personalizing their services and making their marketing activities data-driven. You can read the details here. Do…

The Cabot Collection golf courses in Golf Magazine TOP100

How would you rank Cabot Collection golf courses if you were Golf Magazine?

By: 2023. 11. 10.

How much marketing and sales benefits can come from a golf club's favorable ranking in a golf magazine's TOP100 list? It can be said with great certainty that it can give the golfer one more confirmation during the…

Bally's Golf Links at Ferry Point image

How does Troon help Bally’s Golf Links at Ferry Point?

By: 2023. 11. 09.

Troon and Bally's Golf Links at Ferry Point - a 222-acre parcel in the Throgs Neck section of the Bronx - have just signed a new consulting agreement and sales and marketing partnership. Bally's selected Troon to support…

Golf trolley health benefits

Do we lose the health benefits of golf if we use golf trolleys?

By: 2023. 11. 08.

I always find myself in a bit of a pickle trying to decide whether I should rent a golf trolley, a golf cart, or carry my equipment on my back. The golf physiotherapist Andrew Caldwell found in 2015…

Camiral Golf & Wellness - Tour Course - Hole 03 Bunker

How can Camiral Golf & Wellness reduce water consumption on its golf courses by 35%?

By: 2023. 11. 07.

Camiral Golf & Wellness is actively seeking professional solutions to reduce the amount of irrigation water used on its golf courses without compromising the quality of its greens. Recently invested €1 million in new water reduction measures such…

Els for Autism Foundation ClubsHelp partnership

Follow the great diversity initiative of the Els for Autism Foundation!

By: 2023. 11. 06.

I often find that people confuse diversity and inclusion. Let's clarify these concepts before we proceed with the news. Diversity in the workplace entails the recognition and appreciation of the variances in age, gender, ethnicity, religion, disability, sexual…