I was so thrilled when I heard about the opportunity to play St Andrews' Old Course in reverse, and it immediately brought to mind two other incredible golf courses that I can't wait to tell you about! These…
Sweetspot, a Stockholm-based revenue management company, has successfully reached a noteworthy milestone. The achievement is a testament to the company's dedication and expertise in revenue management. 59club Nordic has just partnered with Sweetspot. This collaboration will provide Golf…
The proliferation of advertisements on digital displays - indoor golf media - within golf clubs has become increasingly evident. This trend is noteworthy due to its potential to impact communication efficiency significantly. To gain a comprehensive understanding of…
For a considerable time, I have been underscoring the significance of social proof as a central tool for attaining trust, soliciting interest, and ultimately boosting sales. In light of this, I will refrain from repeating myself. If you…
I've attended a few IGTM events and heard much about Morocco as a golf destination. It's piqued my interest! I even had the chance to report on Assoufid Golf Club and Atalayoun Golf Resort. Last week, I met…
Gleneagles has just announced a significant five-month project. As part of this project, they will change to a new, highly efficient Rain Bird irrigation management system to help reduce water and power consumption. The new system is the…
GolfStar, Northern Europe's largest "Multi-Course Owner Operator," runs 13 Swedish golf clubs and 19 golf courses with over 50,000 customers. GolfStar decided to expand its operation abroad. The first country is Spain. They have already established their Spanish…
The winner of the CME Group Tour Championship used Nippon Shaft’s N.S. PRO 950GH neo shafts in her irons and wedges to shoot a record 27-under par in the LPGA’s final event of the year at Tiburon Golf Club in Naples,…
It is evident that the contemporary workforce is experiencing a significant shift towards diversity, while at the same time, job roles and working methods are undergoing rapid transformation. As such, it is imperative for golf clubs to recognize…
It is gratifying to observe that the golf industry has seen an increase in sustainability success stories as of late. Such instances of environmental stewardship are a testament to the industry's growing consciousness of its impact on the…
The Vaquero Club is an exclusive private club located in the affluent Westlake community on former ranch land west of the DFW airport. Established in 2001, Vaquero Club occupies 525 acres of what was once the Hunt brothers’…
Dottie Pepper, former LPGA Tour professional and current television golf broadcaster, has been named the recipient of the 42nd Old Tom Morris Award, presented by the Golf Course Superintendents Association of America (GCSAA). Pepper will be honored on…
Golf Genius, the leading provider of cloud-based golf software solutions, has announced year-on-year growth of its integrated competition management and tee time solution in partnership with BRS Golf. In 2020, the two companies formed a strategic collaboration to…
The Pangaea Golf Architecture is a strategic partnership between Jeffrey Danner and Stuart Rennie, who met while studying on the European Institute of Golf Course Architects' (EIGCA) diploma course in 2007, and have been close friends ever since.…
A few days ago, I talked with Knight Schwandt (VP of Sales, Club Caddie) about how he sees golf clubs' success in personalizing their services and making their marketing activities data-driven. You can read the details here. Do…
How much marketing and sales benefits can come from a golf club's favorable ranking in a golf magazine's TOP100 list? It can be said with great certainty that it can give the golfer one more confirmation during the…
Troon and Bally's Golf Links at Ferry Point - a 222-acre parcel in the Throgs Neck section of the Bronx - have just signed a new consulting agreement and sales and marketing partnership. Bally's selected Troon to support…
I always find myself in a bit of a pickle trying to decide whether I should rent a golf trolley, a golf cart, or carry my equipment on my back. The golf physiotherapist Andrew Caldwell found in 2015…
Camiral Golf & Wellness is actively seeking professional solutions to reduce the amount of irrigation water used on its golf courses without compromising the quality of its greens. Recently invested €1 million in new water reduction measures such…
I often find that people confuse diversity and inclusion. Let's clarify these concepts before we proceed with the news. Diversity in the workplace entails the recognition and appreciation of the variances in age, gender, ethnicity, religion, disability, sexual…