Have you noticed the latest announcement of the Portuguese tourism board? It said the country's beaches and hotels will be ready to welcome tourists by mid-June. According to my source, a complete cancelation of the tourist season this…
In the last couple of weeks, I asked club managers of leading golf clubs what their plans are for the post-coronavirus crisis period. Maybe one, a Belgian golf club manager, had an idea regarding how they could mitigate…
Yesterday the British government gave clarification on outdoor recreation and rules on social distancing in England: Individuals playing golf on their own.Two-balls comprising of individuals from different households.At the discretion of the golf club, members of the same…
‘Accelerate innovation’ this is an interesting expression that I’ve recently read. We find ourselves in the middle of difficulty from time to time, yet rarely do we find ourselves with a chance to somewhat pause ‘business as usual’…
Your Club is currently sailing on the COVID-19 (coronavirus) seas, but does it sink or stay afloat, and who is now steering the ship, what speed is it going and which direction is it heading? The current COVID-19…
The story of The Club at ArrowCreek is really interesting. A group of 36 investors bought the ArrowCreek Country Club from the Federal Bankruptcy Court in October 2014. In 2015, the new investors made both its 18-hole championship…
Offering personalization of golf equipment is with us for a long-long time. With direct digital access to consumers and powerful analytics capabilities, companies like TaylorMade Golf will be able to come up with sophisticated personalized offers. I will…
There is a lot of uncertainty around the consequences this Covid19 (coronavirus) will have over the game of golf, not only in the aspect of the game itself as we have already read in many different articles but…
One of the things I really like in Puma Golf apparel is the brave usage of colors. I don't say I would dare to wear all of them, but some of them are really awesome. On the National…
It is no secret that private clubs, like many businesses, are experiencing some significant degree of financial pain, and most likely will be for the foreseeable future. While there is no playbook for how clubs should conduct business…
When I read Ross Duncan's guest article about the changing role of golf club committee member during the coronavirus crisis, my first question was what will happen after this crisis. Will coronavirus drive changes in golf club committee…
I am very pleased that more and more golf club leaders are willing to contribute to my article series about how golf clubs are managing the coronavirus crisis around the world. This time, I will bring you further…
To ease our unpleasant feelings caused by the coronavirus I share with you Wilson's latest offer. The new Wilson Staff Model golf balls are designed for advanced players and to provide the distance, spin, and control lower handicap…
Has there ever been any universal concern that has monopolized the attention of the whole planet? Definitely, not! This is a first of its kind, an incomparable and historical situation that, has brought the world to a halt.…
The organizers of the 149th Open had to realize that they will not be able to hold the event on the planned date (12-19 July 2020). The 149th Open will be held at Royal St George's Golf Club between…
Throughout 128 years of our club’s history, committee meetings had taken place in the clubhouse, a council building or gathered round a hotel boardroom. On three occasions last month, that tradition was broken as several members of our…
Leaders of golf clubs throughout the world are all wrestling with the same question: "What should we do in response to the impact of COVID-19?" The answer is simple, but it calls for some contemplation: "Don't panic. Resist…
We are all waiting for the end of the coronavirus crisis. However, it is giving brands like Arcis Golf the opportunity to prove its helpfulness. I found a recent Ipsos research that says 74% of customers want to…
In the first three parts of my article series, you got insights on how leading golf clubs' leaders are managing and leading their golf club during the coronavirus crisis. This time, I will bring you further insights from…
Last week I asked two questions from Keith Haslam the managing director of Braemar Golf: How do you minimize your golf club's losses due to coronavirus/COVID-19? Have you got a recovery plan/idea for the post-COVID-19 era? He took…