New week, new ideas about how to manage coronavirus crises in our golf clubs. Probably in the next part of this article series I will be able to share with you best practices from Vietnam too. Just as…
Do you remember when I urged you to create meaningful and memorable moments for your golf club guests and members? Just as a quick reminder: Today it is NOT enough to meet customer expectations since you are competing with…
I am expecting that after the coronavirus crisis we will run to play golf as much we can. Let's utilize this time to get to know independent golf equipment manufacturers and brands like Evnroll. Evnroll has recently won…
As you probably heard of it that I started on Monday an article series about the coronavirus and its effect on our golf club business. The intention was/is to show how various golf club managers of leading golf…
Some of us have already heard that the Lumine Golf & Beach Club has got a new Chief Business Director: Agustin Garcia Pascual. He replaced Calle Carlsson who moves on after 10 years at the resort. He joins…
With this post, I am launching an article series where I would like to share with you how various golf club managers of leading golf clubs are trying to respond commercially to coronavirus. My unhidden intention is to…
I already told you last year that during 2019, Rees Jones and his team will concentrate on two holes at LedgeRock Golf Club — the downhill, par-3 10th (see photo below), and the uphill, par-4 17th — with plans to adjust other holes…
Golf Digest, has revealed 5* hotel and golf resort, Adare Manor, has been awarded a prestigious Editors’ Choice Award (since 2016) in the category of ‘Best Golf Resorts in Great Britain and Ireland 2020’ for the third year…
Yesterday, I have already highlighted the importance of golf club employees' appreciation. Now I would like to explain to you why both recognition and appreciation are important. This idea came to my mind when I heard of Burhill…
The American Hotel and Lodging Association predicts some 45% of all hotel jobs have been eliminated or will be eliminated in the next few weeks. They forecast a 30% drop in hotel occupancy over a full year would…
In 2013 I said that it is a question of time that spikeless golf shoes will be a very important segment among golf shoes. This seems to be proven by the success of Ecco Golf. Ecco Golf has…
The Forest of Arden Marriott Hotel & Country Club was the host venue of 59Club’s 10th annual Service Excellence Awards on March 12, 2020. On the night, 59Club presented 64 awards across 27 categories, recognizing ‘service excellence’ across…
How many new footwear and accessories manufacturers can enter and stay in business in the golf industry in 2020 and in the future? This and similar questions came to my mind when I heard of Cuarter by TravisMathew's…
Close House, home to European Ryder Cup legend Lee Westwood, has announced that the PING Junior Masters' final will take place at the club on 28th July (Monday) during the build-up to the European Tour’s British Masters. The…
I assume you read in the Financial Times last year that the electric and hybrid car sales grew by 10% in the UK in 2019. Today, the so-called alternatively fuelled vehicles' share is 9.9% in the UK. The…
When I first read about PING's SS20 Men's Performance Apparel Collection I was happy to find that they developed a Sensor Technology Platform. After a while, I had to realize that it is not about sensor-infused golf apparels…
I've got the impression that Mizuno is trying to take advantage of those innovative solutions in their golf shoes that have proven themselves in their running shoes. Mizuno has recently revealed two superb, distinct shoe options for Spring/Summer…
How many of you remember Callaway Golf's creative event marketing project The Links at Petco Park from 2015? It was held at the San Diego Padres stadium. I still believe it was a great idea to activate inactive/"armchair…
Troon has been selected to manage Lakeshore Yacht & Country Club in Cicero, New York. Lakeshore Yacht & Country Club is located just north of Syracuse along the south shore of Oneida Lake. Troon Privé, the private club operating division…
Michael Jacoby (CEO, Owner of Rheingolf Messe, Düsseldorf) has just told me that due to the fear of the coronavirus 65% fewer people participated in their event. Furthermore, 5 of his exhibitors canceled their participation. This is what…