These days I read about the micro-learning trend that is gaining momentum in 2020. This trend is about marketers like Mizuno who are creating micro-learning solutions for those consumers who are looking to add value to their personal…
I have been wondering while service and product personalization is gaining momentum why is it so hard to find golf holiday packages for female golf travelers???? Today's smart female golf travelers expect experiences that closely match their preferences…
The Faldo Series (since 1996) has announced its European tournament schedule for 2020 that will see 19 events played across 3 continents before a winner is crowned in November’s Grand Final at Al Ain Equestrian, Shooting & Golf…
I have been saying for a while how important is for golf equipment manufacturers to have a holistic approach to the golf experience. This goes beyond providing convenience and personalization to golfers. Companies like OGIO (owned by Callaway Golf) should think about how…
The Finkbine Golf Course (a daily-fee facility in Iowa City, Iowa) has selected Troon to help in day-to-day operations. This new assignment came to Troon after the golf course made a loss of nearly $300,000 in 2018. This…
Last year I talked about possible materials that could be used to replace plastic in our tees (e.g. liquid wood, bagasse, bioplastics, etc.). Now I discovered a new, suitable material for this purpose: the bamboo. Bamboo is probably…
I was very sad to turn down the invitation to 59Club's European Service Excellence Awards due to family reasons (with my wife we are expecting a baby on March 16). This year Forest of Arden Marriott Hotel &…
Influencer marketing is likely to become a $5-10 billion industry by 2020. One of the trends in influencer marketing in 2020 is authenticity. Today, influencer marketing is not about collecting likes, but rather about creating deeper relationships and…
Two years ago I highlighted that Callaway Golf used graphene its Callaway Chrome Soft golf ball. It seems like the graphene insert in the Dual SoftFast™ Core has worked well for Callaway Golf. In the latest Callaway Chrome…
Have you already seen the new TaylorMade Spider S putters in your golf club? It came to the market on 7 February. The selection of raw materials always fascinates me. Today we can say the usage of tungsten…
Recently I read that the traditional resource of four natural fibers, cotton, wool, silk, and flax is limited. The apparels of the Glenmuir Autumn Winter 2020 Collection are combining sustainable luxurious natural fibers and technical fabrics with contemporary…
After two years, the new generation of Titleist AVX golf ball is coming with 4 innovations: New, Larger Core Formulation generates high speed and low long game spin to drive more distance with an exceptionally soft feel.Redesigned High Flex…
I don't hear often golfers would talk about Mizuno putters. I think they deserve much more attention. Mygolfspy.com says: TP Mills, Bettinardi, and even Scotty Cameron were all at one time associated with manufacturing putters under the Mizuno…
Recently, the Spanish Real Club de Golf El Prat achieved an 8.5 rating on Leadingcourses.com. With this result, they are the most popular golf club in the Barcelona area. Marcello Della Vecchia, director of sales and marketing at…
I know it is not a totally new idea to replace plastic bottles with aluminium bottles. However, I welcome every effort that serves to improve the sustainability of the game and the golf club itself. In November, I…
At first sight, the partnership between The Shire London and Brentford Football Club might sound just another business partnership. The two clubs are really close to each other. Google Maps says there are only 18.7 miles between them.…
I believe technology has a significant role in creating defining moments and exceptional customer experience for golfers and golf club guests. Based on your reactions to my previous post about Toptracer Range 100th installation in Europe, I thought…
After giving a successful keynote presentation about employee experience development in golf clubs at the Finland Golf Industry Days Conference in November 2019 I thought to interview Ian Randell, the Chief Executive of the Confederation of Professional Golf [CPG]. As…
As I look out my window, I see the rainy Budapest. A thought goes through my head, how could I spend my time and days pleasantly. In these days and weeks, the Hungarian golf courses are still closed.…
The Spanish destination La Finca Resort has been undertaken an extensive renovation project. The resort has got a new management team consists of former La Manga Club management members: Brendan Dwyer (General Manager), Luke Murphy (Commercial Director) and…