Nostalgia inspired new PUMA Golf RS-G golf shoes
It seems like nostalgia is one of the biggest consumer trends in 2020. Does PUMA Golf try to appeal to young Gen Xers who have insider knowledge of fads from this bygone era? It’s easy to see then…
Author: Miklos Breitner
How did sustainability cause win at St Enodoc Golf Club?
The St Enodoc Golf Club in north Cornwall, England has just embarked on a 5-year ecological management plan to return both its championship Church Course and Holywell Course back to a biodiverse landscape. Their intention was to find the…
Would you give a chance to the membership at The Manor House Golf Club?
I have written about The Manor House Golf Club since 2014. This made up mind to check what do they offer to members in 2020 vs 2014. What do you expect from a golf club membership in 2020?…
3 CX trends that matter your golf club business in 2020
As the health situation improves after a coronavirus epidemic we are replanning and reorganizing our golf clubs' and resorts' for the rest of the year. This situation gives you an excellent opportunity to focus even more on these…
How could the Prince’s Golf Club impress you?
I thought to ask it because the Prince's Golf Club has just completed their 3-year renovation project with the opening of Smugglers’ Landing, a completely new par-3. The renowned golf course architects, Mackenzie & Ebert scooped this project 3…
Can Troon Privé exceed expectations at The Virginian?
Troon has been selected to manage The Virginian and its sister property, Nicewonder Farm & Vineyards, both of which are located in Bristol, Virginia. Troon Privé, the private club operating division of Troon, will oversee golf, club and food &…
PUMA Golf x Arnold Palmer Collection: do you need more colorful?
As more and more golf courses are reopening, it is not a bad moment to think about our golf apparel for the rest of the golf season. PUMA Golf revealed today its PUMA Golf x Arnold Palmer Collection…
How does tee time marketplace work in golf tourism?
Golf club managers have already been thinking and trying a lot about how to sell more tee time and increase the revenue from it. Just think, for instance, of dynamic pricing or even yield management. Some of them…
How hyperacuity makes Odyssey Triple Track Putters better?
Slowly we can get used to Callaway Golf is coming up with uncoventional technology solutions in product development: 2016: Callaway Golf was interested in Boeing‘s aerodynamics knowledge to provide the most forgiving shape for the XR 16 Driver and to achieve more…
My media partnership with the World Corporate Golf Challenge
It was two years ago when I heard of the World Corporate Golf Challenge (since 1997) for the first time. In that year the Hungarian Zala Springs Golf Resort hosted the very first World Corporate Golf Challenge tournament…
Al Mouj Golf sets a new level of commitment to sustainability…
How many golf clubs can claim to be both GEO & Audubon International certified? Al Mouj Golf is one of the less than 20 golf clubs worldwide who can be proud of this high-level of achievement. This is…
How to easily increase your B2B tee time sales?
The coronavirus crisis taught golf clubs to bravely use various technology solutions to give a proper answer in the current business environment. We can experience that these solutions (e.g. WhatsApp for internal & membership communication or even to…
What will the European Tour look like for the rest of the year?
Just like many other sports events, the European Tour is very interested in resuming the 2020 season and continue as business as usual. The global value of the sports industry was estimated to be $471bn in 2018. The…
What are the pros of Callaway JAWS MD5 Raw Wedges?
At the beginning of this month, I showed you TaylorMade MyMG2 personalized wedges, now it is time to show what Callaway JAWS MD5 Raw Wedges ($159.99 each; Available from 6/4/2020) can offer us in terms of design and…
How does Rockliffe Hall handle the HR challenges caused by the coronavirus crisis?
As a business we recognised in the very early days the potential dangers Covid-19 may bring. We heightened our hygiene procedures across the resort immediately and ordered additional hand sanitizer to be available and visible for Golf Members…
Why MVP Capital Partners is investing in Golf Genius?
Last week Golf Genius proudly announced that they completed their first institutional round of equity funding, led by Rory McIlroy, and MVP Capital Partners. Robert Brown, managing partner of MVP Capital Partners said "We view Golf Genius Software…
How does QHotels help recover from the effects of the coronavirus?
I recently read an interesting study on how coronavirus affects our mental health. This US study is quite shocking: The 2020 participants were 8x as likely to screen positive for serious mental illness – 28%, compared to 3.4%…
What is the financial impact of coronavirus on the American private golf clubs?
In the last two months, I’ve been researching and analyzing how coronavirus affects public golf clubs around the globe. Robert A. Sereci (GM/COO, Medinah Country Club) shared with us his thoughts about what will coronavirus change in membership…
Hungry for CLUB!!!
Post Virus (coronavirus / COVID-19) people will be HUNGRY for CLUB! And clubs that do CLUB right will flourish. The Virus will provide managers, owners, and staff an opportunity to emphasize the WHY of clubdom---that clubs exist to…
Longbow Golf Club to host new LPGA Symetra Tour Tournament
Longbow Golf Club is not a new venue for the LPGA. Longbow Golf Club previously hosted the Symetra Tour Gateway Classic from 2013-2015 and in 2017. The 2015 event was particularly noteworthy as Hannah O’Sullivan became the youngest…