The new Wilson Staff DUO Professional golf balls are the company's latest crossover golf ball. All DUO Professional golf balls will be available on Wilson.com and retailers starting on Monday, December 3rd. The MAP price is $34.99. The Wilson Staff …
We can all agree on that 2018 was a great year for the Portuguese golf tourism industry: Just like in 2017 Portugal won the World's Best Golf Destination title at the World Golf Awards. I go even further, Portugal…
Not so far away from The 147th Open (was held at Carnoustie Golf Links; winner: Francesco Molinari), I thought to share with you the latest success of Carnoustie Golf Links. Carnoustie Golf Links won for the second time (first time…
Just before I fly to the European Conference of the Club Managers Association of Europe in Marbella, Cleveland Golf will launch its latest putters the Huntington Beach Soft putters on 16th November. Cleveland Golf said the hallmark of the…
The Phoenician Golf Club (in Scottsdale, Ariz.) has just completed a 10-month redesign and renovation project. So I thought to summarize the changes at the Phoenician Golf Club: The Scottsdale-based architect Phil Smith (has renovated also the TPC Scottsdale…
Last month I had the opportunity to visit Las Colinas Golf & Country Club a see really close the real estate concept and developments of the resort. It was amazing to see around the golf course the great…
In some parts of the world winter is getting closer and the end of the golf season as well. In case you missed this year to consider helping pollinators to survive, then here are some new insights on…
Many Eastern European countries are asking themselves how could they become a golf tourism destination and to be seen on the global golf tourism map. Last year when I was not able to arrive at the IGTM 2017…
The brand new Education City Golf Club (the soft opening will be in this month) is showing another example that they keep their promise regarding the sustainability of its golf courses. Just before the soft opening of the…
PowaKaddy has just announced details of its electric trolley rental offering for 2019. With its PowaKaddy Rental GPS their intention is to provide golf club professionals and resorts with an even greater opportunity to boost trolley hire revenue.…
We all know how social proofs are important to convince the empowered customers to buy our services and products. I believe in those social proofs that can be easily converted to measurable behavior, conversions, revenue, loyalty, and advocacy for your golf…
I think it was in 2015 when I wrote last time about the Troon Card program. This is why I was curious to see what can the 2019 Troon Card program (a discount card; the golf industry’s leading loyalty…
Some European golf markets have to realize that the golf season is getting to the end. However, there are few countries, among them Portugal and its Algarve region where we can still enjoy the sun and superb golf…
Do you see a connection between the popularity of golf carts (golf buggies) and the size of the golf bags? Wilson Staff has recently launched (24th September 2018) its Wilson Staff eXo golf bag family (carry and cart…
I am so excited what outputs and experience will provide the cooperation between the WeChat and the WGC-HSBC Champions. WeChat is more than just another official partner of the 2018 WGC-HSBC Champions (25 - 28 October at Sheshan…
Unlike Callaway Golf Rogue driver and TaylorMade M3 driver where the focus was the forgiveness, the developers of the new Titleist TS driver wanted to increase and improve the speed of the Titleist driver. This is why they…
Back in 2010, on the Mobile World Congress in 2010, Eric Schmidt, the CEO of Google said that designers should follow the “mobile first” rule/approach in product development. The "mobile first" means that our products & services (E.g. mobile application)…
The golf travel agencies are in a really challenging situation when golf tourists can switch easily from one distribution channel to another. In short, people have many booking options at their fingertips. Customer loyalty is not a simple…
As you know I am not a big fan of golf magazines' TOP100 and of similar lists. Years passing by and my skepticism regarding their credibility is just growing. I would like to circle back for a moment…
Honours Golf, a division of Troon has been selected to manage Eagle Landing at Oakleaf Plantation, a semi-private club located southwest of Jacksonville in Orange Park, Florida. Honours Golf will manage all aspects of Eagle Landing at Oakleaf Planation’s golf…