Author: Miklos Breitner

20th IAGTO Awards logo

Who are the winners of the 20th annual IAGTO Awards?

By: 2019. 10. 21.

The 20th annual IAGTO Awards has just ended. It is time, to sum up, the winners and the possible future golf tourism trends. This year's votes were polled from IAGTO's 700+ golf tour operators in 63 countries. To…

True Spec Golf logo

Troon provides a meaningful experience with True Spec Golf

By: 2019. 10. 17.

These days, I am reading Chip Heath's and Dan Heath's book The Power of Moments. The authors highlighted an interesting aspect that is really crucial in the current business environment. Namely, how to avoid sameness and flatness moments…

Alexander Aisenbrey Öschberghof

What motivated Öschberghof’s 60M Euro investment?

By: 2019. 10. 14.

I had the impression that you enjoyed my review of the German Öschberghof. Hence, I thought to interview Alexander Aisenbrey, the Managing Director of Öschberghof. What trends and insights motivated the 60 million Euro upgrade of Öschberghof? Due…

Jalmari Talola Soil Scout CEO

What opportunity does Husqvarna see in Soil Scout?

By: 2019. 10. 14.

One of the big news was last week that the Swedish Husqvarna Group has announced a venture capital investment in Soil Scout, a Finnish-based IoT start-up providing buried wireless soil monitoring solution. This is why I thought to…

2020 Troon Cards logo

2020 Troon Cards in the lights of loyalty marketing trends

By: 2019. 10. 09.

The 2020 Troon Cards officially went on sale on Tuesday, October 1. This is why I thought to share with you what kind of loyalty marketing trends I am expecting for 2020. What I try to do now…

Srixon Soft Feel Brite golf ball in and out of the box

Srixon Soft Feel Brite golf balls in all colors of the rainbow

By: 2019. 10. 08.

How many of you have played with Srixon Soft Feel golf balls? If you like these balls then, I have got good news for you. Srixon has just launched the Srixon Soft Feel Brite golf balls in North…

Troon's International Division Promotes Francisco de Lancastre David golf club management

Behind the Scenes of the Largest Role in Golf Club Management

By: Francisco de Lancastre David - Cluster General Manager - Troon 2019. 10. 07.

With Troon having recently announced their partnership in the Middle East with Yas Links Abu Dhabi, the number of properties that they oversee in this region has reached 17, a truly impressive figure. If we look more specifically…

The new Titleist EXP01 golf ball made its way to the top

The new Titleist EXP01 golf ball made its way to the top

By: 2019. 10. 03.

As you can imagine plenty of golf ball concepts are rising day by day at golf equipment manufacturers. The Titleist Golf Ball Research & Development team is comprised of more than 75 associates. Now they can be happy…

Royal Greens Golf & Country Club Troon Golf Saudi

Golf Saudi is striving for a dynamic golf development program

By: 2019. 10. 02.

Probably you have noticed that Saudi Arabia is diversifying its economy by moving away from oil. To achieve this, the Saudi government launched the Quality of Life Program. They are planning to invest 130 billion riyals (1 riyal…

Ben Styles VP Golf at Hoiana Shores Golf Club Hoiana Integrated Resort

Here is how Hoiana Shores Golf Club preparing for the opening

By: 2019. 10. 02.

The story Hoiana Shores Golf Club (Quang Nam Province, Vietnam; cca. 40 kilometers from the Da Nang Airport) really arouse my curiosity. This is why I thought to ask Ben Styles (Vice President of Golf at Hoiana Shores…

6th Annual World Golf Awards 2019

Where are the World Golf Awards winning Portuguese golf resorts?

By: 2019. 10. 01.

I know you might be skeptical when you see Portugal to win 5 times in a row Europe's and World's Best Golf Destination at the World Golf Awards. However, I see that there is a real performance behind…

Reserva Conchal Golf Club and Beach Club Costa Rica

Reserva Conchal Golf Club and Beach Club picks Troon

By: 2019. 09. 30.

Many things come to our mind when we hear Costa Rica except golf. It is not a big surprise since there are only 8 golf clubs in this country. One of them is Reserva Conchal Golf club and…

Titleist TruFeel golf ball in a lifestyle photo

Titleist TruFeel improves upon the DT TruSoft golf ball

By: 2019. 09. 29.

If you prefer a very soft compression feel and you like Titleist DT TruSoft golf balls, then I have got a great news for you. Titleist TruFeel improves upon the prior generation Titleist DT TruSoft golf ball. They…

Mizuno MP-20 HMB irons 2019

Mizuno MP-20 HMB irons with forged Chromoly material

By: 2019. 09. 27.

One of the things I like in writing about new golf clubs is how manufacturers are trying to find new materials to improve performance. This is also true regarding the latest Mizuno MP-20 HMB irons. In the last…

Der Öschberghof hotel clubhouse with view of the golf course

Why will Öschberghof put a spell on you too?

By: 2019. 09. 26.

The impressions and memories are still fresh to give you a proper review on the 5-star superior resort Der Öschberghof. Claus Feldt (Management consultant: golf & sport, Der Öschberghof) invited me to their FAM trip. This is how…

Majesty Golf Royale-Royale-W-Driver

Luxury & craftsmanship in the new Majesty Golf Royale golf clubs

By: 2019. 09. 18.

If you ask me to list Japanese golf club brands then these brands come to my mind: Honma Golf (since 1958)Mizuno (since 1933), Miura (since 1957),Vega Golf andMajesty Golf. In my mind Japanese golf clubs are in mainly…

The 2019 Solheim Cup - the winning European Team

Record crowds at The 2019 Solheim Cup

By: 2019. 09. 17.

I was so happy to see Europe is winning The 2019 Solheim Cup for the first time since 2013. What is even nicer is the record crowds. More than 90,000 turned out to watch The 2019 Solheim Cup…

Cleveland Golf Launcher HB Turbo driver Backside

5 impressive innovations in the Cleveland Golf Launcher HB Turbo Driver

By: 2019. 09. 16.

In the last 10 years, I wrote only about Cleveland Golf wedges and putters, but now I would like to share with you the 5 innovations in the latest Cleveland Golf Launcher HB Turbo Driver. Jeff Brunski, Vice…

Players 1st dashboard

100+ UK golf clubs are confident in Players 1st

By: 2019. 09. 12.

I am always delighted when I hear about that more and more golf clubs are taking the customer experience seriously so much so that they even measure it. Two years ago, Morten Bisgaard, the CEO and Co-Founder of…

N.S.PRO 950GH neo shaft

Will Nippon Shaft’s N.S.PRO 950GH neo meet the demand?

By: 2019. 09. 11.

Can you imagine that the original N.S.PRO 950GH shaft was launched 20 years ago in 1999? The N.S.PRO 950GH has been sold over 40 million times worldwide and has been used by more than 250 professional tournament winners in the…