It is fair enough to say that January is one of the most exciting months of the year when golf equipment marketers like TaylorMade are showing us their latest golf equipment models. Hence, I get to the point…
I think this is a perfect time to discuss golf tourists' expectations in 2020. So I thought to ask Özlem Pinho (Sales & Marketing Executive, Tee Times Golf Agency) and Telma Santos (Portugal & Spain Golf Holidays Adviser,…
One of the last golf business news of 2019 was the acquisition of Chart Hills Golf Club by the Ramac Holdings Ltd. If I tell you that Ramac Holdings is the owner and operator of Prince’s Golf Club,…
Not so long time ago I recommended the Wilson Golf Launch Pad family of clubs for my readers who are slicers. On the last day of 2019, Wilson launched its Wilson Staff Model Wedges. The new Wilson Staff…
I am very happy that I could make 2019 a very eventful year as well. Let's take a look at the achievements and results. For my advertiser partners, it is really promising that Golf Business Monitor's traffic grew…
Hanne & Jens Eriksen have already written 7 books about the birds of Oman. This is why I was curious about what can they add more. Al Mouj Golf and Al Mouj Muscat are home to 173 bird…
I haven't written a while about The Shire London, the only Seve Ballesteros designed course in the UK. So I wondered what they are coming up with for 2020. In short, affordable luxury, on and off the course.…
I am expecting that the experiential stores will continue to thrive in 2020. However, it requires from marketers like Lamkin to provide value and convenience. From now on we must give golfers something they will remember long after…
When we are thinking about playing golf in the UK, we intentionally and unintentionally thinking about playing in Scotland and England. Wales is now trying to change this perception and attitude by hosting the IGTM in 2020. This…
Probably my best running shoes were all ASICS. I must admit that I have not seen in the last decade any ASICS golf shoes. Is it my mistake? I don't think so. I have just checked ASICS UK…
Among the most advanced golf clubs who invest heavily in customer experience measurement, I often hear about the usage of NPS (net promoter score). Unfortunately, there are fewer words about the importance of customer lifetime value. This fact…
The GEO Foundation has just announced the latest updates and changes in its OnCourse program. These are the new features of the OnCourse program: Annual Sustainability Scorecard - tracks the 32 Sustainability Metrics for Golf, giving clubs easy access…
As I went through my own posts I have not found any golf club model that was dedicated to high handicap golfers like the new Wilson Golf Launch Pad family of clubs. The issue of forgiveness is a…
Do you think your golf club guests and members remember every single moment during their stay in your golf club? I am sure that they will not. People usually remember peak moments and pits during their stay in…
Ålands Golfklubb´s Castle Course has gone through a major rebuild during 2018 and -19. We are now at the final stretch of the project. Adam Lawrence from Golf Course Architecture visited us and stated that he may have…
I think we can all agree that Eastern European countries are not really considered as typical golf destinations like Spain and Portugal. Some of these countries made a great effort to get on the map of the global…
What wonderful timing! The new Scotty Cameron Phantom X 12.5 putters will be available just before Christmas from December 12 in North American golf shops (MAP $429) and on February 14, 2020, worldwide. The new Scotty Cameron Phantom…
How many times did it happen to you that you felt lost when visiting a golf club website or when you visited their social media page/profile you had the impression that they don't care about your response? I…
Abbey Hill Golf Centre, a Burhill Golf and Leisure (BGL) venue in Milton Keynes has successfully achieved GEO Certified status for another 3 years. Tony Hanson, a GEO accredited Independent Verifier, commented in the report: The management at…
I have just had an interesting conversation with a leading Finnish golf travel agency. We were talking about the challenges of golf travel agencies. She mentioned that too many golf travel agencies are popping up. This made me…