Tag: golf course

Innovative golf course membership pricing

By: 2012. 10. 15.

Unfortunately this year Goowood golf club fell out from the TOP100 list of Golf Monthly. However they have an interesting golf club membership pricing model. Two years ago I wrote that we should find out a new golf club membership pricing…

Is there crowdsourcing in the golf club industry?

By: 2012. 09. 17.

Cooperating with customers (in our case golfers, golf courses etc.) in the past only ment, that they participated in the development and customization (custom golf club fitting) of the product, service. It seems to me that the crowdsourcing idea…

World Hickory Open Championship is coming

By: 2012. 09. 11.

Two years ago I had already written a post about hickory golf. Recently I came across with an article about hickory golf championship. As you can assume this press release was not published in a leading golf magazine…

Are you Pinterested in golf??

By: 2012. 08. 30.

There is no day when we hear about a new social media platform is emerging. Intentionally I check them how we could use it in the golf industry (golf courses, golf HR, golf architecture, golf apparels etc.). This…

How Groupon can increase golf course sales?

By: 2011. 06. 18.

Among many of our everyday activities like buying is becoming social. In the 2011 Social Commerce study of the National Retail Federation turned out every 5th US customer is using Groupon. Groupon says golf courses are one of…

Golf participation in Europe 2010

By: 2010. 11. 25.

Those who are familiar with the golf industry they know that KPMG prepares from year to year a survey about golf course development and golf participation trends. 2010 is not an exception. ;) Since the last decade of…

Ireland’s stumbling golf tourism marketing – part 2

By: 2010. 08. 26.

As I promised in my previous post I will keep on analyzing Golf Ireland's Facebook communication. If I have to give KPIs for a Facebook brand page the following would be: Clear Community Expectations: what the brand (in…

Redesigning golf club scrubs

By: 2010. 08. 22.

When I am visiting new golf courses I am always looking for something unique (beside the design of the golf course). I am sure that some small tools like golf club scrub always look almost the same. So…

Ireland’s stumbling golf tourism marketing – part 1

By: 2010. 07. 31.

According to United Nations World Tourism Organization (UNWTO) the expected rebound of international tourism (arrivals, receipts, expenditure) is measurable. This recovery started according to UNWTO in Q4 of 2009. However this positive change will be seen mainly in…

First e-learning program for golf course managers

By: 2010. 07. 18.

Not so long time ago I wrote about golf course workers' salaries and benefits. From the study of Club Managers Association of Europe (CMAE) and Colt Mackenzie McNair turned out that 50% of those who are possessing senior …

Belton Woods Golf Club is struggling on Facebook

By: 2010. 07. 05.

Last weekend I read about a very bold and brave action of De Vere Hotels, Resorts & Venues (owner of Belton Woods Golf Club) by coming up with a flexible golf club membership model to stop the declining…

New golf club membership policy recquired

By: 2010. 06. 23.

Once again there was an interesting article in Golf Monthly (June, 2010). The article talked about the challenges of golf courses how to retain golf club members and halt the negative trend. There was a survey in England,…

Is Russia viable for a golf business opportunity? – part 3

By: 2010. 04. 25.

As I promised in my previous post, now Lyne Tumlinson, the former director of Career Services at

MacGregor Golf is Back

By: 2010. 04. 16.

I was really happy to read today on The Golf Wire that the iconic golf equipment brand MacGregor Golf is returning with a new, revamped lineup of premium golf equipment. For those who are not familiar with the…

Is Russia viable for a golf business opportunity? – part 2

By: 2010. 04. 15.

As I promised earlier, Lyne Tumlinson, the former director of Career Services at

Is Russia viable for a golf business opportunity? – part 1

By: 2010. 04. 10.

As I promised in my previous post, former director of Career Services at

GCSAA on Golf Business Monitor

By: 2010. 04. 08.

After 10 months of blog writing, I am really excited to have my first guest writer. Former director of Career Services at Golf Course Superintendents Association of America (GCSAA), Lyne Tumilson will be my first guest writer here…

Golf course insurance as is should be

By: 2010. 03. 13.

Spring is coming soon, and with it also "side effects" of post-winter time like inland waters and floods are endangering golf courses at least in Europe. But we should be also prepared for hurricanes whenever they likely to…

EA’s social media power with Tiger Woods

By: 2010. 03. 08.

Do we remember that EA (Electronic Arts) "Walk on Water" spot with Tiger Woods from 2009?The ad went viral and generated 4,682,727 views (8/3/2010) within less than a year. How much it would cost to reach such a…

Would you rent a golf club online?

By: 2010. 02. 19.

In my previous post I wrote about how golf courses are becoming part of airlines' loyalty program. In the very same post I mentioned all the hassle that is connected with flying with our golf equipment (golf clubs,…