Unfortunately this year Goowood golf club fell out from the TOP100 list of Golf Monthly. However they have an interesting golf club membership pricing model. Two years ago I wrote that we should find out a new golf club membership pricing…
Cooperating with customers (in our case golfers, golf courses etc.) in the past only ment, that they participated in the development and customization (custom golf club fitting) of the product, service. It seems to me that the crowdsourcing idea…
Two years ago I had already written a post about hickory golf. Recently I came across with an article about hickory golf championship. As you can assume this press release was not published in a leading golf magazine…
There is no day when we hear about a new social media platform is emerging. Intentionally I check them how we could use it in the golf industry (golf courses, golf HR, golf architecture, golf apparels etc.). This…
Among many of our everyday activities like buying is becoming social. In the 2011 Social Commerce study of the National Retail Federation turned out every 5th US customer is using Groupon. Groupon says golf courses are one of…
Those who are familiar with the golf industry they know that KPMG prepares from year to year a survey about golf course development and golf participation trends. 2010 is not an exception. ;) Since the last decade of…
As I promised in my previous post I will keep on analyzing Golf Ireland's Facebook communication. If I have to give KPIs for a Facebook brand page the following would be: Clear Community Expectations: what the brand (in…
When I am visiting new golf courses I am always looking for something unique (beside the design of the golf course). I am sure that some small tools like golf club scrub always look almost the same. So…
According to United Nations World Tourism Organization (UNWTO) the expected rebound of international tourism (arrivals, receipts, expenditure) is measurable. This recovery started according to UNWTO in Q4 of 2009. However this positive change will be seen mainly in…
Not so long time ago I wrote about golf course workers' salaries and benefits. From the study of Club Managers Association of Europe (CMAE) and Colt Mackenzie McNair turned out that 50% of those who are possessing senior …
Last weekend I read about a very bold and brave action of De Vere Hotels, Resorts & Venues (owner of Belton Woods Golf Club) by coming up with a flexible golf club membership model to stop the declining…
Once again there was an interesting article in Golf Monthly (June, 2010). The article talked about the challenges of golf courses how to retain golf club members and halt the negative trend. There was a survey in England,…
As I promised in my previous post, now Lyne Tumlinson, the former director of Career Services at
I was really happy to read today on The Golf Wire that the iconic golf equipment brand MacGregor Golf is returning with a new, revamped lineup of premium golf equipment. For those who are not familiar with the…
As I promised earlier, Lyne Tumlinson, the former director of Career Services at
As I promised in my previous post, former director of Career Services at
After 10 months of blog writing, I am really excited to have my first guest writer. Former director of Career Services at Golf Course Superintendents Association of America (GCSAA), Lyne Tumilson will be my first guest writer here…
Spring is coming soon, and with it also "side effects" of post-winter time like inland waters and floods are endangering golf courses at least in Europe. But we should be also prepared for hurricanes whenever they likely to…
Do we remember that EA (Electronic Arts) "Walk on Water" spot with Tiger Woods from 2009?The ad went viral and generated 4,682,727 views (8/3/2010) within less than a year. How much it would cost to reach such a…
In my previous post I wrote about how golf courses are becoming part of airlines' loyalty program. In the very same post I mentioned all the hassle that is connected with flying with our golf equipment (golf clubs,…