A modern golf cart fleet can be a real profit center for golf clubs. An investment in modern vehicles that pays for itself within a few years and provides guests and the club with real added value. Here,…
It is fair to say that AI-powered personalization has emerged as a game-changer. AI recommendations are becoming indispensable tools for enhancing customer & golf experiences. The utilization of AI-powered personalization has emerged as a highly effective strategy to…
I have already reported to you twice this year that it is not impossible to solve the damage caused by floods to the bunkers of our golf courses. Now, I will show you the example of Hoover Country…
The winner of the CME Group Tour Championship used Nippon Shaft’s N.S. PRO 950GH neo shafts in her irons and wedges to shoot a record 27-under par in the LPGA’s final event of the year at Tiburon Golf Club in Naples,…
I always find myself in a bit of a pickle trying to decide whether I should rent a golf trolley, a golf cart, or carry my equipment on my back. The golf physiotherapist Andrew Caldwell found in 2015…
Making any great event happen requires a huge effort from countless companies and contractors working behind the scenes for weeks or months, and The Ryder Cup is no exception. But to, transport materials and personnel around the site…
A frequent topic in recent years is how to create new sources of revenue for our golf clubs. Another urgent topic is enhancing and developing the customer experience for our golf club guests and members. I was inspired…
I was taught that keeping your lower body stable while putting is really important. Golf Pride's new Reverse Taper grip tries to help us with this. Would it really depend on that? Reverse Taper - a new technology…
The travel industry has made a remarkable recovery after facing challenging times caused by the recent pandemic. Both leisure and business travel are growing similarly, depicting a positive trend in the industry. The year 2022 witnessed a significant…
The world’s number 1 range technology, Toptracer, and the UK Women’s Golf Community – founded by Jasmine, aka The Jazzy Golfer – joined forces for a groundbreaking driving range takeover that brought together more than 130 women and…
We have less than 22 days until the 2023 Solheim Cup starts (18-24 September). Finca Cortesin will host this significant women's golf tournament. Following on from 2021, the European Solheim Cup team will once again be dressed head-to-toe…
Recently, it seems that more individuals are inclined towards purchasing experiences rather than material possessions. This is probably one reason companies like Apple focus on experiences and less on features. If you sell “things,” you can only win…
If we approach the golf club custom fitting further, we see that consumers generally expect brands to understand their needs and expectations. This is why I wrote in the title that professional golf club custom fitting is no…
Are you also noticing a lack of buzz surrounding the upcoming 2023 Ryder Cup, despite it being just a month away? Of course, there are bits of news around the event. This is how we found out: Chervo is…
Titleist is introducing two utility irons, the Titleist U505 irons, and the Titleist T200 utility irons. At first glance, the new Titleist U505 irons impressed me more. At the moment, I'm really interested in the Titleist U505 irons…
Once again, ECCO Golf is trying to utilize the power of celebrity social endorsement to build trust for its ECCO Golf BIOM H4 golf shoes and drive sales. In 2022, Lydia Ko designed a custom version of the…
Electric cars' global sales passed 10% in 2022. MIT predicts that electric cars' share will pass 30% at the end of this decade. The manage climate change, many governments are motivating EV purchases. Starting in 2035, the European…
The operations of golf courses, including driving ranges, are gradually moving towards digitalization. There is mounting evidence that the traditional driving range experience is no longer appealing or competitive. As golfers, we highly value the importance of distances…
To be honest with you, I'm someone who prioritizes tracking the distance covered during games over analyzing my performance statistics. I don't have enough time for the latter. The Shot Scope G5 golf watch developers understood that many…
Bowood Hotel, Spa, and Golf Resort have just switched to Club Car as its new golf vehicle supplier and installed a state-of-the-art Tempos fleet. The Tempo cars, which deliver outstanding hill-climbing power and acceleration, are branded with Bowood’s…