Are golf brands fitting to mobile?
I have been watching people around me for a while how and what they have been using in their mobile. I noticed a trend. As people are getting familiar and comfortable with their smartphones (I hope soon I…
Golf Marketing
Glide on golf course like Bubba Watson
Oakley and Bubba Watson teamed up for a special project called Bubba's Hover. Bubba's Hover is based on Neoteric Hovercraft's technology solution that enable us to fly smoothly over land or still water by rising above it all…
Nike Golf blundering ad with Tiger Woods
Nike Golf came out recently with a really controversial and divisive ad stating: "Winning takes care of everything". What does it tell to a common man like us? If I am winning or winner then it will cover…
Pages disappeared on Titleist’s website
One of the most annoying case when visiting a website is a page where is written the page is not found (Error 404 page). It can be for various reasons for instance page was recently removed. According to…
How to fix Troon Rewards loyalty program?
IBM estimates that we create every day 2.5 quintillion bytes of data (90% of the data in the world today has been created in the last two years alone.). It is really hard to digest and understand how big…
Do you want to be Rickie Fowler’s new stylist?
It seems like that the golf apparel industry players are adapting slowly to the new digital trends, namely mobile marketing and mobile application development for product and brand communication. Last month I wrote about TaylorMade's new R1 tuning application. I…
Blogger relations in the golf industry
To understand the importance and essence of blogger relations, I think we should get to the roots of media relations in general. What is a difference between a blogger and a journalist? We should find the answer…
TaylorMade is boosting golf experience on mobile
In last September I had already written about how smartphones and mobile applications are gaining momentum. Today, I am ready to risk to say that mobile as a device and as a communication channel and platform became integral…
Ping’s sponsorship challenges with Michael Phelps
Last week I came across with the news the Ping signed a sponsorship deal with the olympian swimmer superstar Michael Phelps. John Solheim, Ping's chairman and chief executive officer expressed his hopes that "his global presence as a…
What is the future of Padraig Harrington?
In the last couple of months we are excited about Rory McIlroy's sponsorship deal whether he will play with Nike Golf or with something else. Little bit less interesting and more obvious is Padraig Harrington's future with Wilson…
When M&M meets with golf
Probably this surprise fits to a younger generation than my. However, I was really happy to receive this gift from my girlfriend for 2 reasons: I love golf; I love M&M Find some more similar M&M gifts here: https://www.mymms.com/search/default.aspx?th=2&criteria=golf.…
How much Nike Golf needs Rory McIlroy?
In recent weeks there is an ongoing rumour about 23-year-old Irishman Rory McIlroy, who is on the verge of signing a 10-year deal with Nike, worth $250 million. Nice sum isn't it? Well, not that much if we remember,…
Titleist Pro V1 is exceeding expectations
While we still do not have fresh statistics about golf participation around the world in 2012, it is hard to expect growth. In 2011, Europe's golf market entered a downturn. In 2011 46,000 golfers left the game. This…
Golf mobile applications as a source of revenue – part 2
Last week my guest writer Anthony Douglas from Hole19 Golf started to talk about golf mobile applications and in general about golf mobile application market. We believe there are lots of opportunities in this area to exploit for our business goals.…
New tool for golf sales
There is an ongoing gossip since the beginning of June that Facebook is planning to launch next to the popular LIKE and Subscribe buttons a new one called WANT. This is probably will look like this: Why it…
Golf mobile applications as a source of revenue
10 days ago I promised that the founder of Hole19 Golf GPS mobile application, Anthony Douglas will share with us, his thoughts about the golf mobile application industry, and in general about the mobile usage trends. Due to the complexity…
Where is a true golf social networking site?
As we all know there is a social network for every audience. Golf is not an exeption. For this reason I made a little research to find out if there is any golf social networking site and what…
How to pimp up your Cleveland wedge?
Golf club customization reached a new level as we could see from the example of Callaway Golf. Now I found Cleveland Golf's golf club customization solution. It is clear that this solution gives you more option to pimp…
What are the trends in golf mobile application development?
Back in 2010, Adobe found (Adobe Mobile Experience Survey) that people generally favor the browser experience over downloadable mobile applications, except when it comes to games, social media, maps(!) and music. Accessing maps and directions is the #1…
TaylorMade tries to stay relevant
During the last US Open I came across with an interesting personalized communication solution from TaylorMade. Before I would explain what TaylorMade had done, let me share with you my social media experience. We are clicking on LIKE buttons…