In the last 10 years we mainly heard about Sam Torrance's senior European Tour victories or as the brand ambassador of John Letter. So I was little bit surprised when I heard early this week that Sam Torrance…
I am always happy to write about female golf. Now I have again a good reason, yesterday started the 7th HSBC Women's Champions in Singapore (The Serapong Course) with the best female golfers of the world. This is the…
Somehow in the last couple of years I have not heard a lot about Scandinavian and especially Swedish golf events. (I found 13 Swedish PGA Tour players.) OK, except one case: Henrik Stenson became part of the Callaway…
Back in 2013, Mizuno Golf started an interesting initiative called Play Famously to provide a unique experience for die-hard golfers by treating them as like Tour Professionals. I would add more benefits to those who have Mizuno Golf…
Within less than ten days I received two interesting news. The reasons why I found them interesting are finally female + Asian golfers are taken seriously. The first is Shanshan Feng (first Chinese major tournament winner) signed a sponsorship…
Since last October we are thinking who is that misterious sponsor who will replace Callaway Golf. Now it is official: Adams Golf. Although Adams Golf is the maker of the No. 1 Hybrids on the PGA Tour and…
In 2012 I wrote about why should the golf industry adapt the concept of crowdsourcing to generate more ideas for product development and to drive higher customer engagement. For golf mobile application development I found several good examples…
It has been a while when I heard that Wilson Staff won a PGA Championship. Without any particular reason I keep my finger crossed for Wilson Staff. This why I am happy to report about a Wilson Staff…
TaylorMade-adidas Golf (TMaG), the largest and most profitable golf equipment, apparel and footwear company in the world, announced at the beginning of this month, Q2 sales of $454M (EUR 348M). During unseasonably poor weather across the globe leading…
Don't worry! Ian Poulter didn't lose his mind. I am just kidding. As far as I can remember we don't hear too much about Ian Poulter neither about Club Car, beside some sponsorship (Puma Golf (aka Cobra Golf),…
Bearwood Lakes Golf Club made a great leap forward, when they launched their mobile optimized website in last April. Some of you might ask why am I so excited about Bearwood Lakes Golf Club mobile website. In…
Are you also excited about the Masters Golf Tournament 2013? Because I am. Now every attention is focusing on what is going on in Augusta National Golf Club. Wilson Staff is not an exception to this. I feel…
I have been watching people around me for a while how and what they have been using in their mobile. I noticed a trend. As people are getting familiar and comfortable with their smartphones (I hope soon I…
Oakley and Bubba Watson teamed up for a special project called Bubba's Hover. Bubba's Hover is based on Neoteric Hovercraft's technology solution that enable us to fly smoothly over land or still water by rising above it all…
Nike Golf came out recently with a really controversial and divisive ad stating: "Winning takes care of everything". What does it tell to a common man like us? If I am winning or winner then it will cover…
One of the most annoying case when visiting a website is a page where is written the page is not found (Error 404 page). It can be for various reasons for instance page was recently removed. According to…
IBM estimates that we create every day 2.5 quintillion bytes of data (90% of the data in the world today has been created in the last two years alone.). It is really hard to digest and understand how big…
It seems like that the golf apparel industry players are adapting slowly to the new digital trends, namely mobile marketing and mobile application development for product and brand communication. Last month I wrote about TaylorMade's new R1 tuning application. I…
To understand the importance and essence of blogger relations, I think we should get to the roots of media relations in general. What is a difference between a blogger and a journalist? We should find the answer…
In last September I had already written about how smartphones and mobile applications are gaining momentum. Today, I am ready to risk to say that mobile as a device and as a communication channel and platform became integral…