Ashley Chesters, one of golf’s hottest young prospects has joined the Nike Golf brand team. He he has now signed a multi-year, head-to-toe deal with the iconic Swoosh brand. In 2014 when Ashley Chesters became the first player to successfully…
As I promised last week, today Patrick Rahme the Co-founder & CEO of All Square Golf will share with us his thoughts about niche social networks' role in driving favorable customer experience. Hearing what customers say about your golf…
Most recently, as part of the next stage of Scotland’s bid to host The 2019 Solheim Cup, a team of Ladies European Tour officials inspected The Gleneagles Hotel. They spent 2 days touring the hotel, golf courses and other facilities as…
Bobby Jones has partnered with Golf Channel Academy (GCA) to become the official clothier to its network of 64 locations and more than 200 teaching professionals throughout North America. These are the details of this partnership: Bobby Jones provides: selection of complimentary…
After the successful 2014 Ryder Cup (at least for the Europeans) Glenmuir has been selected again as Official Ryder Cup Licensee for the 2016 and 2018 matches. This is a good news for this 125 years old golf apparel…
Troon has partnered with Executive OutReach Events to create the Troon Corporate Academy. Troon would like to help corporations to improve their relations with employees and customers and provide them unique recognition experience. The Troon Corporate Golf Academy can be implemented on…
It seems to me that Nike Golf is copying TaylorMade's business model by offering a purpose-built, high-tech custom golf club facility to the public. Titleist and Ping followed this best practice as well when they launched their fitting center…
Macdonald Hotels & Resorts seems to understand the importance of customer retention. They want to reward golf players across the UK with the launch of the group’s first ever pay and play reward programme, Loyal-Tee. Loyal-Tee loyalty card will…
Bunker Mentality has just announced that they have become a clothing partner of the Turkish Airlines Open. According to my sources, they decided to take up the sponsorship, after seeing direct links at the start of the season between their…
The 2015 Troon Challenge has just ended at Troon North Golf Club (August 22-23, 2015) after 12 weeks of hard-fought competition contested on 35 courses, spanning 16 states. The game attracted more than 1,200 amateur golfers. This was a shamble…
Scotland is still excited about hosting The Solheim Cup in 2019. In March it was questionable whether Scotland will launch a formal bid in the summer. Now it is sure that they will officially bid for the hosting of The…
By winning the WGC-Bridgestone Invitational on last Sunday, Shane Lowry has achieved a two-fold victory: became a full PGA Tour member + world golf ranking of No. 19. Actually this is Shane's first PGA Tour victory since 2009 when he…
I've got good news for the 218,000 Scottish Golf Membership Card holders. Thanks to the new partnership with MacDonald Hotel & Resorts, card holders will get 15% discount at Macdonald Hotel & Resorts across the UK. This means a…
On the 1st of July, I have already reported about American Golf 9 Hole Championship. In that time I wrote that Justin Rose, a TaylorMade brand ambassador will be the main prize (the winner can play with him).…
Ricoh, signed an agreement with the Ladies Golf Union and IMG on Wednesday (July 29, 2015) to continue as title sponsor of the Ricoh Women’s British Open through 2018. The company has been the title sponsor of the Ricoh Women’s…
On Thursday will start the 39th Women's British Open Championship at Turnberry's Ailsa Course. This was not 100% sure if LPGA will agree to hold the championship at Turnberry after Donald Trump's remarks on Mexican immigrants. LPGA, PGA…
Couple of years ago I asked why don't we have crowdsourcing campaigns and project among well established golf equipment brands like Callaway Golf. I still think that it is an untapped source of growth and tactic for content…
Within a year, I had the chance to write reviews about Arccos Golf, Game Golf, Zepp Golf and Microsoft Golf Tile (in association with TaylorMade). Now, here comes another golf training gadget. Ojee Golf's Talon (a digital display;…
A new era will start at the National Golf Course Owners Association. Jay Karen will replace Michael Hughes on October 1. Hughes served for 25 years as CEO of NGCOA. Some of the achievements of Hughes are: the NGCOA…
Bernd Wiesberger (World ranking: 23; FootJoy brand ambassador) produced an impressive final round of 65 (a 13 under total) to win the Alstom Open de France at future Ryder Cup host venue Le Golf National. Bernd Wiesberger is the first…