Centro Nacional de Golf, the home of the Spanish Golf Federation, has made significant progress in enhancing its driving range experience since integrating Toptracer Technology in 2018. As one of Toptracer’s earliest clients in continental Europe, Centro Nacional…
Skyscanner's multi-year sponsorship agreement with the Solheim Cup is just one of many sponsorship agreements. However, examining it closely can help us better understand Skyscanner's interests and motivations. It's worth noting that Skyscanner has recently signed its first-ever…
In recent years, we’ve seen a dramatic shift across the daily fee golf landscape as savvy operators have adjusted their business model to capitalize on an opportunity to create steady, recurring revenue streams from their core customers. As…
Have you ever noticed the diverse range of lawnmowers that golf clubs use to preserve their courses and create an exceptional golf experience? It's worth pondering whether there could be a more sustainable solution, wouldn't you agree? I…
The Menai-Davis family, who own the Bridgetown Golf Group, will open their third golf course, The Inspiration Club, on June 1st. The new course is located just south of the A40 Western Avenue. The weekend green fee is…
Did you know that the Princeville Makai Golf Course was Robert Trent Jones Jr.'s first solo design in the early 1970s? It opened in 1971 and was redesigned in 2009. The same ownership group owns the neighboring St. Regis…
Over the past six years, I have been reporting to you more frequently about Porsche's golf sponsorship activities. Porsche appears to have realized that golf is a popular sport and leisure activity among its customers. Perhaps they have…
I noticed a very lovely initiative today. It is common to see that people with disabilities are only able to participate in sports as spectators. It would be beneficial if wealthier golf clubs and companies involved in the…
It is almost possible to say the same thing about Troon as about Coca-Cola: wherever you go in the world, you are likely to find a golf club managed by them. Most recently, Laolao Bay Golf Resort (1.6…
Shot Scope has launched the Shot Scope V5 GPS and Shot Tracking watch - expanding on the popular V series with a new sophisticated and functionally savvy device, offering automatic performance tracking (by “Power-Sense” technology). Continuing from the…
For the past five years, KemperSports has operated the Links at Perry Cabin in St. Michaels, Maryland. In 2019, legendary golf course architects Pete and Alice Dye completed the final design work, opening the Links at Perry Cabin's Pete…
Let's start with the great news and start this day positively! All three Dubai Golf-operated golf clubs in Dubai, Emirates Golf Club, Jumeirah Golf Estates, and Dubai Creek Golf and Yacht Club, have been recognized with Gold Flag…
The Andersen family in Nebraska, known for their Landmand Golf Club (King-Collins design), are taking on a new challenge with a new golf course development. The family acquired the Old Dane golf course in 2007 and rebuilt it in…
Forthview Golf Range, in Airth, Falkirk, has experienced a colossal 600% growth since implementing Toptracer technology five years ago. Toptracer, the #1 range technology in golf, was installed at Forthview Golf Range in 2019. The technology was an…
It is important to give equal attention to men's and women's golf tournaments. We should support and promote women's golf tournaments so that they become as successful and popular as men's golf tournaments. That's why I wanted to…
Golf offers (too) a wonderful opportunity for people with disabilities to enhance both physical and mental well-being, providing many immediate and lasting health benefits (e.g. higher energy level, enhanced cardiovascular endurance, improved balance and motor skills, etc). That's…
I have a confession to make. Three years ago, some friends suggested using the Wilson Infinite Bucktown putter (see below) because they thought it would be a great fit for my game. Well, I have to say that…
In 2019, I highlighted the significance of memorable moments in customer experience management. We must create moments that matter! In my interpretation, defining moments are both memorable and meaningful. Such moments typically do not endure for a long…
There were rumblings during the previous year that Porsche may withdraw its European Open golf tournament sponsorship. However, the DP World Tour successfully negotiated an agreement with Porsche, allowing the tournament to continue as the Porsche European Open.…
In January 2022, I could report that Troon had won the Wilderness Club management duties. Escalante Golf, one of the nation’s premier owners and operators of golf courses and private clubs, added the 550-acre Wilderness Club in Montana…