Last weekend was great weekend for Titleist. Two of its brand ambassadors were among the top 2. Adam Scott topped fellow Titleist Brand Ambassador Jason Dufner to seal the Crowne Plaza Invitational at Colonial. This was the first time…
One of the most annoying case when visiting a website is a page where is written the page is not found (Error 404 page). It can be for various reasons for instance page was recently removed. According to…
There must be a great presistence in Kevin Streelman if he didn't give up his PGA career after 152 unsuccessful PGA Tour start. His efforts brought the desired/dreamt results yesterday by winning at the Tampa Bay Championship.The win earned…
In recent weeks I came across with an interesting debate on Rory McIlroy's possible contract with Nike Golf. Pros and cons are flying from one side to another. When suddenly somebody said basically Bridgestone is now a DBA…
It has come to my attention that the majority of golf tour operators tend to prioritize the preparation of packages for prominent international golf tournaments rather than the organization of their own golf events. Please correct me if…
Troon has been selected to manage Broken Top Club, a private club located in Bend, Oregon. Troon Privé, the private club operating division of Troon, will manage golf operations, food & beverage, golf course agronomy, and membership marketing. Broken…
My interviewee Nikolaj Kromann Jørgensen (COO, TrackMan) said "We see most range facilities and public golf courses, and many private clubs, evaluating how they can create more value for their customers and members at the driving range." A good example of…
My new interviewee, Andy McMahon is the new director of golf operations & padel club in Adare Manor. On this occasion, I thought about asking How Adare Manor is improving the customer experience & the employee experience, where…
I am very pleased that Bridgestone Golf is trying to make golf available to those who would otherwise have a hard time accessing the game of golf. What is it about? Bridgestone Golf has just announced a special…
For a long time, I have not heard of such a big new business win like Troon's recently. Troon has been selected to manage three Southern California golf courses owned by Garden Grove-based Sanyo Foods Corporation of America: Yorba…
The 2020 Troon Cards officially went on sale on Tuesday, October 1. This is why I thought to share with you what kind of loyalty marketing trends I am expecting for 2020. What I try to do now…
As you can imagine plenty of golf ball concepts are rising day by day at golf equipment manufacturers. The Titleist Golf Ball Research & Development team is comprised of more than 75 associates. Now they can be happy…
How many of you are playing with the original TaylorMade P790 irons? Now you can get prepared for the 2nd generation of the TaylorMade P790 irons. Check out the innovations and new features, but also what did they…
I am sure many of you have heard of that Education City Golf Club has completed the final installation of its Centre of Excellence that offers: V1 Analysis, TrackMan, FlightScope Golf, Biomechanics technology (including Gears and SAM Balance…
The 2018 BoardRoom Awards was the 5th year in Troon's life when they win this prestigious awards. Troon was named “Management Company of the Year” for 2018 by BoardRoom Magazine in the publication’s 20th annual “Excellence in Achievement” awards. What makes this achievement really impressive…
Early this year, I have already highlighted why golf tourism is getting more important for France. Recently, the Paris Region Tourist Board has published a report that found a 4.7% decrease in the number of tourist visits (vs.…
It seems like, the Troon-managed Abu Dhabi Golf Club was able to keep up the outstanding customer experience performance from last year. In 2015, they received the "Best Golf Course above 500 AED of the Year" at the Middle…
William McGirt prevailed in a sudden-death playoff over fellow staffer Jon Curran to win the Memorial Tournament Presented by Nationwide on the PGA TOUR over the weekend at Muirfield Village Golf Club in Dublin, Ohio. This is William…
As part of “The Open Championship" Experience, DIRECTV offers multiple channels of golf action as the worlds best players take on the history of St. Andrews July 16-19. Thanks to the cooperation with ESPN, Directv subscribers will get an in-depth multi-screen…
The new TW ’15 shoe, is the first to feature Nike’s breakthrough Flyweave technology in the upper. The innovation in Flyweave technology is helping us to have more flexibility in the upper part of the golf shoe. What makes unique TW…