Luxury in 2023 is more about aspiration, connection to life events, a moment in time, or lifestyle. Aspirations are diversifying. Discovering how an exclusive private golf club like La Zagaleta can benefit from the changing luxury industry and golf club business is…
I am deeply intrigued by the factors that drive golf clubs to choose a particular golf club management software for their golf clubs. Recently, I learned that Golden State Golf Company opted for Club Caddie as their new…
Mark Chapleski, Troon Executive Vice President, has just retired at the end of July following 24 years of service with the golf and club management business. Since 2017 he has overseen the expansion of Troon’s international portfolio to…
The National Golf Foundation’s latest annual state-of-industry Graffis Report had a very interesting finding. Namely, while on-course participation in golf increased by 2% from 2021 to 2022, off-course participation in the game rose by 13% in that same…
IAGTO's flagship event, the IAGTO European Convention (IEC) was held in Marbella in Andalucía’s Costa del Sol from 24-26 April 2023. The three-day event was attended by 634 delegates from 46 countries, making it IAGTO’s largest and most…
Golfers and golf club guests are expecting an interactive user experience in 2023. Interactive content is twice as likely to engage a visitor as static content. Those websites that continue to communicate in broadcasting style (aka one-way communication) in…
This year's tourism trends are very favorable for Madeira's golf clubs. If the local golf clubs take advantage skillfully these trends, they can win a lot. I am thinking of these tourism trends: The demand for change in…
One of my discoveries in 2022 was Sweetspot's revenue management platform. Sweetspot's CEO & Founder Henrik Ahlin gave a very useful and insightful presentation at the 2023 Golf Business Conference in Cascais (14-16 February). That's where I got…
It is interesting that we hardly talk about Swiss golf clubs, even though it would be worthwhile. Here, for example, is Golf Club Bad Ragaz. Leadincourses.com users ranked it as the 6th best Swiss golf club (8.7/10). Since…
KemperSports has just released its 2023 KemperSports Golfer Insights Survey. Roughly 16,000 golfers of varying levels and ages were asked about their motivations to play golf. Before I would share with you KemperSports' findings, let me show you…
Today I will share with you an interview with Michael Rawlins, the Director of Product at Club Caddie. He started out as the Head Golf Professional, but as an Owner, he has done every job possible in the…
A few years ago, I already talked about the fact that golf clubs should also use revenue management – aka yield management - to generate extra revenues by utilizing tee times and customer purchase history effectively. What is…
Not so long time ago I wrote about Zest.Golf how it enables golf clubs and golf resorts to manage B2B tee time bookings in real-time and across multiple destinations. It is my understanding of the Zest.Golf platform enables golf clubs/resorts…
Troon - but also true regarding other companies - will not be able to retain their most valuable customers solely with loyalty programs offering points and discounts. Transactional customers are much less engaged with the brand/marketer/golf club than…
It is clear as noonday, that consumers – among them golfers – are more likely to respond favorably to membership offers and communication messages if the golf club treats them in a personal manner. As competition increases, golf…
It will be a year in May that Keith Pickard joined The QHotels Collection as the Group Director of Golf, Leisure & Spa. That’s why I was wondering how he sees The QHotels Collection's situation and how they…
I have just found a very interesting golf resort development project, the Black Desert Resort. The Black Desert Resort is a 600-plus acre resort, golf and entertainment district in Ivins, Utah, a suburb of St. George. D.A. Davidson…
Perhaps it is no exaggeration to say that the last two years have been outstanding for the golf industry. Wherever we look we can see significant growth in golf participation and golf equipment sales. NGF’s participation research shows…
The App Annie State of Mobile 2021 study found Consumers migrated more of their physical needs onto mobile; spend hit new heights at $143 billion at 20% growth YoY.Mobile took over mindshare at 3.5 trillion hours on Android…
I spoke to Stephen Norton, General Manager at Birchwood Park Golf and Country Club, to discuss how the demands of golf club management have changed since the start of the pandemic. Prior to the pandemic, we were actually…