KemperSports has just released its 2023 KemperSports Golfer Insights Survey. Roughly 16,000 golfers of varying levels and ages were asked about their motivations to play golf. Before I would share with you KemperSports' findings, let me show you…
Today I will share with you an interview with Michael Rawlins, the Director of Product at Club Caddie. He started out as the Head Golf Professional, but as an Owner, he has done every job possible in the…
A few years ago, I already talked about the fact that golf clubs should also use revenue management – aka yield management - to generate extra revenues by utilizing tee times and customer purchase history effectively. What is…
Not so long time ago I wrote about Zest.Golf how it enables golf clubs and golf resorts to manage B2B tee time bookings in real-time and across multiple destinations. It is my understanding of the Zest.Golf platform enables golf clubs/resorts…
Troon - but also true regarding other companies - will not be able to retain their most valuable customers solely with loyalty programs offering points and discounts. Transactional customers are much less engaged with the brand/marketer/golf club than…
It is clear as noonday, that consumers – among them golfers – are more likely to respond favorably to membership offers and communication messages if the golf club treats them in a personal manner. As competition increases, golf…
It will be a year in May that Keith Pickard joined The QHotels Collection as the Group Director of Golf, Leisure & Spa. That’s why I was wondering how he sees The QHotels Collection's situation and how they…
I have just found a very interesting golf resort development project, the Black Desert Resort. The Black Desert Resort is a 600-plus acre resort, golf and entertainment district in Ivins, Utah, a suburb of St. George. D.A. Davidson…
Perhaps it is no exaggeration to say that the last two years have been outstanding for the golf industry. Wherever we look we can see significant growth in golf participation and golf equipment sales. NGF’s participation research shows…
The App Annie State of Mobile 2021 study found Consumers migrated more of their physical needs onto mobile; spend hit new heights at $143 billion at 20% growth YoY.Mobile took over mindshare at 3.5 trillion hours on Android…
I spoke to Stephen Norton, General Manager at Birchwood Park Golf and Country Club, to discuss how the demands of golf club management have changed since the start of the pandemic. Prior to the pandemic, we were actually…
Two years ago, I recommended to golf club managers and driving range owners to rethink the driving experience. In this interview with Nikolaj Kromann Jørgensen (COO, TrackMan) I want to figure out what is the contribution of TrackMan…
During my time at UPC (a cable company), I was thinking about what we can do more with email marketing beyond sending company news, updates, and new offers. I thought we can do much more for our precious…
In the new digital era, competing for golfers and keeping the attention has become the $64,000 question for the golf clubs. We can already see a massive shift to digital consumption (e.g. mobile commerce, mobile apps, e-commerce). According…
I was so glad that so many of you were interested in my 2021 golf club marketing trend predictions. Reading through these, I see that I was not very wrong. On the contrary! How did you see the…
Simplify and make it a no-brainer. Perhaps this is how the new HowDidiDo booking platform can be summarized. The new-look booking page can be accessed directly from the HowDidiDo app’s timeline via a new booking button. Golfers can use the calendar feature to see…
Early this year, we heard the good news that Real Club de Golf El Prat will implement its sustainability plan and renovate its two Greg Norman-designed golf courses ("Yellow, "Pink"). I was curious how they the current golf…
After returning from the FAM trip to Cyprus, I came to the conclusion that I prefer golf destinations where I can do much more than enjoy the services of the selected golf resort. I will tell you more…
I was very happy this year when I learned that the London Golf Club website is being revamped and they want to do something to achieve carbon neutrality. In my recent interview with Stephen Follett (Chief Executive, London…
The last time I visited Estonia, I really liked the atmosphere of their golf clubs. We don’t hear much about Estonian golf courses, but just recently Today's Golfer has ranked Pärnu Bay Golf Links as the #23 modern…