On June 23, 1988, a NASA scientist's testimony significantly expanded global awareness of climate change. Concurrently, businesses began recognizing environmentalism as a marketable attribute. Coincidentally, this period marked the inception of the term "greenwashing." This was important to…
Your marketing and design efforts in the pro shop are pivotal in converting potential customers into buyers and fostering brand loyalty. In other words, in contemporary retail, the store concept has transcended its conventional role as a mere…
Centro Nacional de Golf, the home of the Spanish Golf Federation, has made significant progress in enhancing its driving range experience since integrating Toptracer Technology in 2018. As one of Toptracer’s earliest clients in continental Europe, Centro Nacional…
In recent years, we’ve seen a dramatic shift across the daily fee golf landscape as savvy operators have adjusted their business model to capitalize on an opportunity to create steady, recurring revenue streams from their core customers. As…
Did you know that the Princeville Makai Golf Course was Robert Trent Jones Jr.'s first solo design in the early 1970s? It opened in 1971 and was redesigned in 2009. The same ownership group owns the neighboring St. Regis…
The Andersen family in Nebraska, known for their Landmand Golf Club (King-Collins design), are taking on a new challenge with a new golf course development. The family acquired the Old Dane golf course in 2007 and rebuilt it in…
In the ever-evolving landscape of golf course management, the introduction of the Internet marked a pivotal shift in how clubs handle their operations. From the old server-based technologies of the '90s to the modern cloud-based solutions of today,…
The modernization of Cobbs Creek Golf Campus and the collaboration among the parties involved is truly inspiring and could serve as a model for other golf club proprietors and developers. Below you can find what I found particularly…
Last December, when I introduced you to Wilson FIT AI, I emphasized that golf equipment manufacturers are to focus on buying outcomes and not just on technology. In the case of PING, the marketer tries to simplify the…
The Kelly Ranch Golf Club is all set to become Texas' 908th golf course, opening its doors in 2025. The $100 million Kelly Ranch Golf Club - by Escalante Golf - is located on 240 acres of rugged rolling…
The proliferation of advertisements on digital displays - indoor golf media - within golf clubs has become increasingly evident. This trend is noteworthy due to its potential to impact communication efficiency significantly. To gain a comprehensive understanding of…
Troon and Bally's Golf Links at Ferry Point - a 222-acre parcel in the Throgs Neck section of the Bronx - have just signed a new consulting agreement and sales and marketing partnership. Bally's selected Troon to support…
The Cabot Collection, developer and operator of luxury resort and residential golf destinations, has found a jaw-dropping location for its new property - Cabot Revelstoke - in Revelstoke. It is their second property in Canada after Cabot Links…
Luxury in 2023 is more about aspiration, connection to life events, a moment in time, or lifestyle. Aspirations are diversifying. Discovering how an exclusive private golf club like La Zagaleta can benefit from the changing luxury industry and golf club business is…
The concept of luxury has taken on a new meaning since the latest pandemic. That's why I'm curious how the concept of a luxury golf resort is interpreted at Argentario Golf & Wellness Resort. I interviewed Augusto Orsini,…
I learned from my experience - working at Indextools/Yahoo Analytics - that if we want to impress and convince our customers, we must help them during the onboarding period and educate them throughout the cooperation period. Hence, I…
I dare to say, "thanks" to COVID digital coaching skyrocketed in several sports. Just think about the popularity of Tonal and Peloton in the fitness space. There have already been attempts to support the work of PGA professionals…
Much has been written and said - including me - about Sotogrande during its 60 years of existence. Here I summarize what they can be really proud of and what their competitors can learn from. We will see…
I first heard about Ombria Resort in the Algarve in 2018 at the conference of the Portuguese National Golf Industry Council, where I participated as a speaker. Since then, many things from Ombria Resort's plans have been realized…
We here at Golf Business Monitor do our best to stay on top of all things Golf, all things Media, and all things Technology, but sometimes even internally things slip through the cracks, and we put off updating…